Identify and Evaluate Marketing Opportunities PDF
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Added on 2020-05-16
Identify and Evaluate Marketing Opportunities PDF
Added on 2020-05-16
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Running Header: Identify and Evaluate Marketing OpportunitiesIdentify and Evaluate Marketing Opportunities Authors ID:Authors Name:
Or Identify and Evaluate Marketing OpportunitiesExecutive SummaryThe below summarized assessment has been presented for identifying and evaluatingthe marketing opportunities that are available for Blue Frog Design in Australian market.The business entity deals in product designing and innovating the products and alsooffers consultancy services. The business firm is planning for establishments ofbusiness in Australian markets and hence the below summative report has beenanalyzed for the evaluation of the marketing opportunities that will be proven beneficialfor executing the business operations in new market regions. The below presentedreport has been segmented in various divisions. The first part of the report is developedfor establishing the current position of the business firm. The next part is analyzed andprovides an inclusive environmental and industry analysis. This will develop awarenessabout the various concept of the industry or the sector in which the entity is operatingthe business. The third part has been considered as one of the significant part of thereport that demonstrates and will develop understanding about the market, consumers,trends etc. After analyzing the report it has been concluded that for establishing andexpanding the business and attain success and growth, Blue Frog Design will have tofocus on the marketing opportunities available in the Australian market.
Or Identify and Evaluate Marketing OpportunitiesContentsTask A................................................................................................................................3Company Background....................................................................................................3Business objectives........................................................................................................4Business products and services.....................................................................................5Business strategies........................................................................................................6Communication plans with key stakeholders.................................................................7Task B................................................................................................................................8Internal and external environment..................................................................................8Competitor’s analysis...................................................................................................10Legal and ethical considerations..................................................................................12Part C...............................................................................................................................12Market research............................................................................................................12Assess market potential...............................................................................................13Overall business plan...................................................................................................13Identify business risks, challenges, and impact of new opportunities.........................14Business resources......................................................................................................14Conclusion.......................................................................................................................15References.......................................................................................................................16
Or Identify and Evaluate Marketing OpportunitiesTask ACompany Background A theoretically promising situation under which the business corporation can developexploitation for a changing trend or a fluctuation in demand for a product or service by ademographic group and is not recognized yet by its competing brands. The main factorsor for the occurrence of a market opportunity, identification of potential customers, therequirements and basic demands of them, size of the market, and the capability ofcapturing or bringing hike to the market share. The below-presented summary has beenbasically focused on Blue Frog Design that is a product design and developmentconsultancy firm (Armstrong & Cunningham, 2012). The business entity is engaged inworking with large and small business enterprises at domestic and internationalgrounds. On the basis of the survey, it has been observed that the business firm is oneof the significant players since from past two and a half decades in the sector. The corefunctions in which Blue Frog Design are indulged are innovating and designing theproducts on the demands of the clients. The business entity is a product innovationconsultancy operating the business practices in Australian Market. The enterprise hasdeveloped such a working environment that the workforce is focused on offeringvaluable and innovative services to the consumers (Baker, 2003). The organizationalstructure is so developed that the operations and functions are executed in a mannerthat the focus is divided equally between the individuals that are associated with thebusiness that are the clients, the customers who are willing to make use of theconsultancy services offered by the business firm. In the year of 1990, the businessentity Blue Frog Design commenced business practices by the name of multi-disciplinary consultancy. Engineering design, product design, and graphic design arethe core services offered by the business firm and apart from that the entity also offersservices to the respective industry in the context of mass production. Development ofNT50 Power Shower Pump for New-team has been considered as one of the greatestinnovation of the firm in the year 1993 and which was is also recognized as an award-winning the product of the enterprise. Moreover, breakthrough product designs and
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