Identify Market Opportunities Assignment

Identify Market
Opportunities
-BBQ fun case study
Assessment Task 1
BSBMKG501

Introduction
• Identify the market opportunities within BBQ fun and assess it at the same time.
BBQ fun is one of the lifestyle retailer that caters to the growing needs for furnishing
new as well as renovated dwellings in great Brisbane area.
• Some of the benefits are listed below:
• Selection- BBQ fun aims at providing wide choice of options for their customers
• Accessibility- BBQ fun believes in providing easy access to the store with minimum
waiting time for their customers
• Customer service- BBQ fun believes in helping their customers and provide after-
sales services and guarantees at the same time
• Competitive pricing- At BBQ fun, all the products or services will be competitively
priced relative to high-end outdoor lifestyle lines.

Identify market opportunities for
BBQ fun
• Comparative market information
• Competitor’s performance
• Customer requirements
• Legal and ethical requirements
• Market share
• Market trends and developments
• New and emerging markets
• Profitability

Comparative market information
• In the year 2008, it can be noted that the National Outdoor lifestyle
market was able to reach to a level that crossed $300 million dollars.
The sale of outdoor lifestyle estimates growth by at least 6% for the
next few years. It can be seen that the growth was obtained because
of various factors. The greater disposable household income from the
two income families is one of the factor where it can be noted that
greater availability of affordable as well as interesting quality
imports will be having high value of the Australian dollars. This was
done by marketing through popular TV shows such as Homes
Beautiful as well as Better Outdoor-Lifestyles.