Identifying Resources for Health Promotion

The assignment requires identifying resources needed for a health promotion activity, including human, technical, and financial resources. The key is to ensure the identified resources are appropriate, consistent with the approach, relevant to the client group, inclusive, positive, accessible, accurate, up-to-date, and non-advertising. The strategy should also consider people who can help with the health promotion, forming partnerships with other agencies, and fundraising opportunities.

Identify Resources
This involves assessing what is needed to carry
out the planned activity
And
Identifying what can be supplied from your
organization or outside
3 kinds of resources:
 Human (e.g communication skills, empathy,
knowledge, experience, etc)
 Technical (e.g. teaching aids, transport, etc)
 Financial (funding for staff, equipment, etc)
Criteria: Are the resources:
 Appropriate to the aim (e.g. is the focus on
information, or developing decision-making? )
 Consistent with the approach (e.g. are leaflets
useful for collective approaches?)
 Relevant to the client group (would Youtube
be suitable for elderly in care homes? Would
youth read leaflets?)

 Inclusive (e.g. do visual images cover an ethic
and gender mix?)
 Positive (non- stigmatizing, non- stereotyping,
respectful)
 Accessible (is the language clear, and
suitable for the client group?)
 Accurate, up to date (is information based on
the latest research? e.g. what is meant by 5 a
day?)
 Non-advertising (e.g no baby-milk logos on
parenting materials).
Possibilities:
Think about people who can help with the health
promotion:
 The client group themselves (use their
motivation, knowledge, build empowerment), those who influence clients (peers, family,
role models, etc)
 existing policies, plans, facilities, services

Consider:
 Forming partnerships with other agencies
(statutory, voluntary)
 Fundraising: the community, other providers
at local, regional, national level (Big Lottery).
See: http://cotteridgepark.org.uk/ Quiz Night
fundraiser, CoCoMad fundraising festival
Summary:
Your strategy needs to outline the resources
you plan to use
Further reading:
Ewles and Simnett, Hubley & Copeman 2008