Impacts of Innovation and Technology on Spirent Communications (Plc)
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This document discusses the impacts of innovation and technology on the sales, profits, and growth of Spirent Communications (Plc). It explores how technology has improved their performance and efficiency. The importance of Corporate Social Responsibility (CSR) for the organization is also highlighted.
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Contents Contents...........................................................................................................................................2 INTRODUCTION...........................................................................................................................3 TASK 1............................................................................................................................................3 Impacts of innovation and technology and how it has affected the sales, profits and growth of Spirent Communications (Plc).....................................................................................................3 TASK 2............................................................................................................................................6 Importance of Corporate Social Responsibility (CSR) for the same organisation......................6 Archie Carroll’s (1991) CSR model............................................................................................8 CONCLUSION................................................................................................................................9 REFERENCES..............................................................................................................................10
INTRODUCTION Business environment can be defined as a region where organisations belonging to different sectors do performs operations for different purposes like earning huge profit, for betterment of social behaviour of the society and so on. It consists of both external and internal factors, which carries different sorts of impact on organisations. Including this, innovation and technology are said to be the two crucial elements which has led organisations to improve their productivity and also their proficiency level as well(Ramadani and et. al., 2019). Organisation that has been taken into consideration is Spirent Communications (Plc), where in the first section impact of technology and innovation will be considered and how it impacts on overall performance level like profits ratios, sales as well as growth. Including this, the other section will be focusing on importance of Corporate Social Responsibility (CSR) will be discusses in rightful ways. TASK 1 Impacts of innovation and technology and how it has affected the sales, profits and growth of Spirent Communications (Plc) Innovation and technology are said to be the two crucial elements, which carries huge impact on profits, growth of an organisation. In context with Spirent Communications, this company has become the winner of PLC Awards 2019 and the reason that came in front was that this company has specifically came up with best suitable innovation and technology as well at their workplace. This impacted positively on their performance level and improve their profit margins, sales and growth as well. Technology effectively affects business tasks in different ways. Regardless of the size of the business organisation, innovation and technology has both theoretical and substantial advantages that will help organisation to produce the outcomes for clients and bring cash as well. On the other hand, in relation with technology, it has been realised that some of the individuals go through a range of difficulties where the initial investment for this particular new technology is considered to be the waste of money. Away with this, the way organisation work is ultimately changing also it is adapting the reality as well because could it could save organisations with huge security for a longer period of time (Butticè and et. al., 2020). Ontheotherhand,Trimbledimensionsclearlythemannerinwhichdevelopment administratorscontrolandmaneuverertheirhardwaremustchange.Advancementslike
PAYLOAD and Cat® Connect GRADE would aid administrators in realizing how they're controlling the different materials in much effective and in efficient manner. This particularity expands administrator precision and method, setting aside them cash and time not far off. Additionally, checking machine wellbeing brings down working expenses and broadens machine life. Including this, new solutions increase workplace safety, unless they work in the automotive industry or in healthcare industry, probably don’t give much thought to workplace safety. As the need for security and safety heightens, it can be said that workplace safety is something which has helped Spirent Communications (Plc) continuously finding better ways than ever to use technology. This led Spirent Communications (Plc) to improve or enhance their proficiency level in much effective and in efficient ways. Spirent Communications (Plc) has already partnered with a range of organisations like company has managed to partnered with approximately 140 partners across the APAC, EMEA, Americas, and regions as well. This has led organisation to next level to bring innovation at workplace, because most of the companies are coming under this one particular area or section only. Considering this one particular aspect, acceleration of Wi-Fi technology evolution has led Spirent Communications (Plc) to improve the sales because considering this one particular product i.e. Wi-Fi has given its clients with effective internet speed, which ensured quality as well considering high standards. On the other hand, this innovation was brought by this company considering acquisition with Wi-Fi NOW, which is specifically proud to announce the same. It has also ensured security solutions, analytics, assurance, provider to Spirent Communications. Spirent is said to be the official test partner of Wi-Fi NOW, to aid an organisation advance themselves to improve industry and company at the same time, where they have considered adoption of latest technologies like Wi-Fi 6 (Kocak, Carsrud and Oflazoglu, 2017). It has also been found that, this is one of the biggest organisation where, communication at workplace has been really very fruitful for Spirent Communications because it touches every single facet of businesses in relation with every industry. It can be said that, there is a huge communication process, which is adopted by this company that helps them in improving overall proficiency level in much effective and in efficient manner, which also lead company to save both time and cost as well at the same time.
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On the other hand, it is said that there are a range of innovative platforms, gadgets and technologiesaswelltochoosefromnowandoptionswillcontinuetogrow.Spirent Communications feel this as a company, too. Spirent Communications now considered as a remote team members working in five different states, so facilitating online collaboration is key to the organisation. Spirent Communications may have turned to sharing tools like GoToMeeting and Egnyte to make working together despite distance a seamless process (Feng, Ma and Jiang, 2020). Away with this, construction industry, operators in one machine need to work in conjunction with other operators and machines. The impact of technology-equipped machines creates clear lines of communication. Offerings like Cat Connect Equipment Management Services helps owners understand their machines and moves business forward. This has helped organisation to sustain within the market for a longer period of time. Away with this, it is also said that Spirent Communications (Plc), at the cutting edge of the meeting was the manner by which to change information into simple to-utilize data, something that is essential in the particular industry in which organisation is performing different range of products and services. It's hard to do, yet outfitting the intensity of information is needed in the present section where substantial climate. The principle objective for the development business is to improve return on the gear and the labour force. In any case, how work together proprietors set a benchmark and understand what parts of the activity need improvement (Caputo and et. al., 2016). ForadvancementinartificialintelligenceSpirentCommunicationsprovidenew technologies and services for better result but there are several technologies that create a impact on the organization growth and opportunities. Firstly, telecommunication company is rolling out 5network in the market that very fast and less power consumption. But it needed more investment and more consumption of fuel so it is quite difficult for the organization. In the previous year’s innovation and technologies has risen badly and the competition level is also increasingdaybydaybecauseeveryITcompanywantstoestablishnewfeaturesand technologies very quickly because the clients wants and needs are increasing day by day they want more services and more flexible things. Spirent provide many services like testing of mobile networks and internet protocol, cloud, about the cybersecurity but somehow they are not much effective for the clients because in today's time everyone wants advancement. Everyone knows that cybersecurity is not possible
because somehow there is few data and information of clients are stolen by the organization that is not acceptable for the clients because they do not want to share their personnel details and information to anyone. So it creates impacts on the organization (Anser, Zhang and Kanwal, 2018). Spirent company aim is to deliver a new generation of technologies but it is quite difficult because its take too much investment and very security for the new technologies and after announcing about the new technologies if some competitors stole their ideas and come with some more features then it is not beneficial for them and sometimes clients did not like the ideas. Because of the advancement of the technology there are much requirement of well education because without well education they cannot perform in the company. Technological modification will influence the modification in basic managerial utilities. There will be increased obligation on management for Spirent Communication organization results directing to added intensity on designing, decision making, power, and coordination. For technologicalchangesthere willbe needfor more trainingof the employeesandmore investment there will be more requirement for special skills and loyal employees. The number of competitor is increasing so it will affect the Spirent communication organization.There will be more necessity for the better services for the clients Each of these modification will raise outcome from the organization in its frameworks and kinship with workers and consumers. So innovation and technologies affect the sales of the organization (Ridha and Hidayat, 2020). They need to work more efficiently and hard to gain more customer base and they need to be very update for the desires and feedbacks of the customer. TASK 2 Importance of Corporate Social Responsibility (CSR) for the same organisation Corporate Social Responsibility can be termed as the obligation of a business organisation towards its natural environment and the society it belongs to. It is an emerging and popular conceptwithinthelargescaleindustriesaswellasmediumscaleindustries.Numerous organisations have adopted the Corporate Social Responsibility element in their respective business operations in order to create an affirmative impact and build a good brand image in the society. It facilitates the business organisations to enhance their customer engagement and brand recognition. Corporate Social Responsibility helps the organisations to grow and develop their current business operations in the marketplace(Prajogo and Oke, 2016).
Spirent Communications also consider Corporate Social Responsibility as one of the prominent elements of their business as it helps the company to reach and attract larger audience towards their offerings and services. ď‚·The CSR concept has helped the Spirent Communications to enhance their creativity as well as innovation capabilities in order to formulate environmental and societal strategies that can create an impact in the society and bring a positive change in the same. ď‚·The company is catering its services to various Non Profit Organisations in order to uplift the weaker sections of the society and to promote their well-being and growth. ď‚·Various initiatives and campaigns are carried out by the company to encourage the general public in order to protect and conserve the natural environment. Nowadays, environment is considered as a very sensitive issue and people around the world are workingtoprotecttheenvironment.Hence,itisagreatsteptakenbySpirent Communications to create am good impact within the society. ď‚·The company is providing excellent opportunities for employment in the society. Spirent is also focusing on employee skill development and overall growth for the workforce of the organisation and the trainees aspiring to be the part of the organisation. It can be said the company is contributing in creating a talented workforce which can be profitable to the society in the future. ď‚·The company is focusing on reduction and elimination of waste in the organisation in order to promote healthy and safe environment in the business organisation. It will also help the organisation to create a positive influence over the consumers investing in the organisation which in turn which help the organisation to gain a competitive benefit which can be utilised by the company in the target market. Overall,itcanbesaidthatadoptionandimplementationofCorporatesocial responsibility has helped the organisation to enhance stability in the organisation. It helps to motivate the employees working in the organisation and also helps the organisation to attract new talents with the company. In a way, CSR is also enhancing the economic development of the business organisation in the market environment. It helps the company in maintaining its economic stability by contributing in increment in the sale and the revenue generation of the organisation(Lin and et. al., 2019).
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Archie Carroll’s (1991) CSR model Corporate Social Responsibility or Archie Carroll's CSR model is a model that regulates on its own which focuses on making the company accountable to the society. It practices the business ethics with the environment, giving charitable support to the economy for a social cause. The Board of Directors are mainly responsible for the CSR project as they are the top management, decision making authority. The main aim of the model is to serve back to the environment which is helping the company to gain profits by using the resources and providing quality services to the general public. Following the model needs lot of efforts as it may lead to some demerits as well. The organisation can face neglecting of business targets to be achieved, competition enhancement, if the responsibility is not fulfilled then negative impact on the brand image also. SpirentCommunicationbeingaglobalserviceproviderintermsofnetworks, cybersecurity in UK becomes responsible for working toward the benefit and upliftment of the backwardclasspeopleorreducingthedepletionofeconomicresources.AsSpirent Communication is a well-known brand earning good profits, it becomes mandatory for them to follow this model. The CSR may include training to the unemployed people, reducing carbon, fairpoliciesforthelabour,charitablehelps.ThefollowprocedureofCSRinSpirent Communication makes the customers feel reliable towards the brand and increases the trust as well, resulting in increase in customers and sales of the brand. Following CSR makes it possible for the organisation to gain high profits as well because the brand awareness enhances and employees are also satisfied. It has seen that many customers are ready to pay more for the services provided by such socially responsible firms (Gandhi, Shaikh and Sheorey, 2017). Following this model reduces the cost of operation, increase the financial performing of the company. The CSR model provides a good businesses reputation, it also attracts the talented and young staff and retain of the existing staff reducing the employee turnover. Spirent Communication being a high earning firm, needs a lot of amount of access to the capital, working under CSR makes that also possible easily which will be highly responsible in increased sales resulting in good organisational growth (Anser, Zhang and Kanwal, 2018).
CONCLUSION From the above study and the statements made, it can be easily concluded that the use of innovation and technology provides a rapid growth to the company, more sales and more profitability to the organisation which is discussed Spirent communication and to any other organisation as well. Spirent Communication managed to partnered with more than a 140 partners across the regions as well which gives the company to provide new innovation techniques to be used. As the company has high turnover so it spends on its corporate social responsibility project also. Spending on CSR by the organisation create its affirmative impact and build a brand image in the society. For this the organisation cater its services to various non- profit organisations to promote the well-being and growth of the weaker section of the society.
REFERENCES Books and Journals Ramadani,V.andet.al.,2019.Productinnovationandfirmperformanceintransition economies:Amulti-stageestimationapproach.TechnologicalForecastingandSocial Change,140, pp.271-280. Butticè, V. and et. al., 2020. Counterfeiting in digital technologies: An empirical analysis of the economic performance and innovative activities of affected companies.Research Policy,49(5), p.103959. Kocak, A., Carsrud, A. and Oflazoglu, S., 2017. Market, entrepreneurial, and technology orientations: impact on innovation and firm performance.Management Decision. Feng, C., Ma, R. and Jiang, L., 2020. The impact of service innovation on firm performance: a meta-analysis.Journal of Service Management. Caputo,M.andet.al.,2016.Exploringtheimpactofopeninnovationonfirm performances.Management Decision. Anser, M. K., Zhang, Z. and Kanwal, L., 2018. Moderating effect of innovation on corporate social responsibility and firm performance in realm of sustainable development.Corporate Social Responsibility and Environmental Management,25(5), pp.799-806. Ridha, R. and Hidayat, N. K., 2020.Impact of Innovation & Certification to SME Performance in F&B Sector(No. 4280). EasyChair. Prajogo, D. I. and Oke, A., 2016. Human capital, service innovation advantage, and business performance.International Journal of Operations & Production Management. Lin, W. L. and et. al., 2019. Does firm size matter? Evidence on the impact of the green innovation strategy on corporate financial performance in the automotive sector.Journal of Cleaner Production,229, pp.974-988. Gandhi, A. V., Shaikh, A. and Sheorey, P. A., 2017. Impact of supply chain management practices on firm performance.International Journal of Retail & Distribution Management.