This document discusses the concept of identifying entrepreneurial opportunities and evaluating different sources of entrepreneurial ideas and innovation. It explores the market gap and rationale for a specific entrepreneurial idea. The document also covers data analysis to support gap analysis and interpretation of market potential.
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Identifying entrepreneurial opportunities
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Table of Contents INTRODUCTION...........................................................................................................................1 TASK 1............................................................................................................................................1 P1) Determine and evaluate different sources of entrepreneurial ideas and innovation.............1 M1) Provide a detailed evaluation of Drucker's 7 sources of systematic innovation.................3 D1) Critically evaluate the benefits and drawbacks of different approaches and sources that can lead to the identification of entrepreneurial idea..................................................................3 TASK 2............................................................................................................................................4 P2) Explain the rationale and the market gap for a specific entrepreneurial idea.......................4 M2) Provide justification of how a specific entrepreneurial idea fills a market gap..................6 D2) Critically evaluate a specific entrepreneurial idea based on appropriate interpretation and investigation................................................................................................................................7 TASK 3............................................................................................................................................7 P3) Present data needed to support gap analysis.........................................................................7 P4) Interpret data appropriately to provide evidence of market potential................................10 M3) Justify specific source and method of data collection.......................................................15 D3) Analyse appropriate specific sources and methods to justify business objectives............15 TASK 4..........................................................................................................................................16 P5) Apply SWOT frameworks of a specific entrepreneurial idea............................................16 P6) Evaluate competitive and market environment to assess potential viability......................17 M4) Critically evaluate a specific entrepreneurial idea............................................................17 D4) Formulate valid conclusion and justified recommendation on specific entrepreneurial idea............................................................................................................................................18 CONCLUSION..............................................................................................................................19 REFERENCES..............................................................................................................................20
INTRODUCTION Entrepreneur is the one who has new and creative idea to start the business and that whole is known as Entrepreneurial. The opportunities that is faced by an entrepreneur to measure the growth and development is known as entrepreneurial opportunities(Gans, 2019). As it provides different ways to the business to enhance the market share by grabbing the attention of the customers. Tesco is one the most largest retailers as compared with the gross revenues that is established in 1919 by Jack Cohen and its headquarter is in Welwyn Garden city Hertfordshire. This report includes about the new innovative idea of Tesco as they launch there furnitures with the new innovation. With that includes the detailed evaluation of Drucker's 7 sources and evaluate the benefits and drawbacks of an entrepreneurial idea. Then explains the market gap by applying several tools and techniques then apply SWOT to measure the strength and weaknesses for the growth of innovative idea. TASK 1 Covered in ppt TASK 2 P2) Explain the rationale and the market gap for a specific entrepreneurial idea. Tesco work on an international level thus uses geographic segmentation and on the basis of that manage the supply in different areas(Dalpiaz, 2019). While in behavioural segmentation managesthe supply on thebasisof culture,values, beliefsof thesociety.Whereas, in demographic segmentation manages the supply on the basis of gender, age family size etc. By analysing all the factors Tesco manages there sale and earns the profit. Porter's five force model:It is a model that defines different factors through which company gains the profit that is as explained below as: 1
(Source:Porter's five force analysis,2019) Bargainingpowerof suppliers As Tesco has several suppliers that supply different services to the company thus bargain power of suppliersis weak. Thus Tesco purchases the raw materials from those suppliers that provides the resources with lesser cost and thus company increases their profits. Bargainingpowerof buyers There are different company that produces the furnishing products thuscustomershavelotofoptionsandthustomaintainsthe sustainability in the business environment Tesco provides quality products to the customers. Threat of substituteIt might that competitors of Tesco as Morrisons and Walmart also start producing the same products that reduces the overall profit of the company, For that Tesco provides the best quality products with reliable prices that attracts the large customer base. Threat of new entrantsNew entrants always comes with more advancement in the business 2
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and they are also ready to measure the less revenues in order to grab theattentionofmarket.ForthatTescobringsthecontinuous improvement in there products and offers the best services to the customers. Rivalry among existing competitors Tesco faces the competition with those who have worked on larger scale of economies. There competitors are ASDA, Morrisons etc. Thus for that Tesco also induces the changed within the business and develops there services even more. Thus, with that Tesco analyse all the factors and then implies the changes as per the requirements and demands of customers. Industry life-cycle: It is a cycle that defines the different stages of the company that is as defined below as: ( Source:Industry life-cycle,2020) Start-upIt is a stage in which newly business is launched in the market and with that there is less awareness about the company in the market. Thus company works with negative profit as well and company also faces less cash inflows in the business. GrowthIt is a period in which retailing industry faces the growth and with that cash flow and profit turns to be in positive side. And people get more aware about 3
the product and services that is offered by the company. Shake-outIt is a stage in which company faces more profit as compared to cash flow in the business and with that revenues also becomes slow down. MaturityIn this stage retailing company is well established and shares more profit with growth and development. With that induces the innovation within the business to attains the attraction of the customers(Gans, 2019). DeclineIt is a stage in which retailing company faces slowdown and with that cost and profit both becomes low. And after that company will be out from the market and other competitors and new entrants takes their place. M2) Provide justification of how a specific entrepreneurial idea fills a market gap. Market gap defines the difference between the expectation and the reality of the market as what customers demand and what company supplies to the market. Company gets the growth between this period as market provides a lot of opportunities to the business. Market provides the lot of opportunities by demanding different services to the company whereas, company grabs the opportunity and works as per the requirement of customers. Entrepreneurial idea also comes as per the requirement and demand of market and company fulfil that demand with innovation. D2) Critically evaluate a specific entrepreneurial idea based on appropriate interpretation and investigation. Entrepreneurial idea is the based upon the requirement of customers and for that company performs different interpretation by conduction questionnaire, survey and then try to analyse the demand of the market. After analysing the demand of market company investigate the different idea through which innovation is proceeded(Hueter, 2019). With that market has a lot of competition and all the companies performs creativity in there business to measure the growth and development. Thus for that Tesco performs different function that induce positive growth in the business and that is happens by inducing the innovative products. 4
TASK 3 P3) Present data needed to support gap analysis. Gap analysis defines what company has and what company wants to achieve within a particular period of time. Thus Tesco analyse the difference by compare the current and future situations that is defined below: BasisCurrent positionDesired positionAction plan Productsand Services Tescodealswith differentproductsas groceries,insurance, clothes, toys, telecom, furnituresand financialservices, electronics etc. Tomanufacture furnishingservices that is more furnished andadvanced structures(Joll, 2018). Tomanufacture furnishingservices, Tescoworksto trainingtotheir employeestowork withadvanced machineries. CostTescoprovidesthe products and services withthe reliable rate andreasonableprice thatattractslarge numberofcustomer base. Tescousespricing strategies to fixed the cost of their different products and services. Tescousesprice penetration strategy in the starting to grab the attention of customers towardstheirnew furnished products. InnovationTescowantsto enhance their sales in furnisheddepartment and thus inducethe changes in that Tointroducethe innovationinthe furnishedservices, Tesco decides to gain the market advantages. Tesco conduct survey andcollectthe feedbacksofthe customer then induces the change within the business(Malecki, 2018). 5
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ObjectivesStrategies Tesco has the objective the enhance the productivity with the new innovation. ï‚·To manufacture the best and unique furnitures. ï‚·Tesco uses penetration strategy to attract the large customer base. To maintain the sustainability within the business. ï‚·Tesco collects feedbacks from customers and then insert the change as per requirement. ï‚·Tesco also offers discount to all the customers and special offers to permanent customers. Gantt chart:It shows the total time that is assigned by the Tesco foe each individual activity that is performed to enhance the productivity of the company. 6
P4) Interpret data appropriately to provide evidence of market potential. There are various sources through which data has been collected by Tesco and then the manager will interpret that data and analyse the suitable form of innovation for the business. Tescocollectsthedatafrom30personsandtrytocollectstheirreviewsthroughthe questionnaire that is as explained below as: QUESTIONNAIRE Name: Age: Address: Contact Number: Q1. Did to aware about furnished products? A. Yes B. NO Q2. Did you use furnished products at your home? A. Yes B. No Q3. Is furnished products shows uniqueness and superiority ? A. Agree 7
B. Disagree C. Don't Know Q4. Do you think that furnished products get the success in the market? A. Agree B. Disagree C. Can't Say Q5. Do you think Company gains the advantage through this innovative product? A. Yes B. No Q1. Did to aware about furnished products?Frequency A. Yes17 B. No13 Total30 Mean15 Median15 Mode4 Interpretation:According to the above graph Tesco analyse that from 30 persons, 13 are those are aware about the furnished products while 17 are those who doesn't aware about that services. thus as per the information mean is 15,median is 15 and mode is 4. 8
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Didyouusefurnishedproductsatyour home?Frequency A. Yes25 B. No5 Total30 Mean15 Median15 Mode0 Interpretation:According to the above graph it has been analysed that 25 persons out of 30 used furnished products in their home while 5 didn't known about that. As per the above information it is analysed that mean is 15,median is 15 and mode is 0(Markard, 2018). Q3.Is furnished products shows uniqueness and superiority ?Frequency A. Agree16 B. Disagree8 C. Don't Know6 Total30 9 A. YesB. No 0 5 10 15 20 25 30 25 5 Column B
Mean10 Median8 Mode4 Interpretation:As per the above graph it has been analysed that furnished products shows uniqueness and superiority and out of 30, 16 persons believe that whereas, other didn't believe in that.As per the above information it is analysed that Mean is 10, median is 8 and mode is 4. Q4.Do you think that furnished products get the success in the market?Frequency A. Agree13 B. Disagree10 C. Can't Say7 Total30 Mean10 Median10 10 A. Agree B. Disagree C. Don't Know 024681012141618 16 8 6 Column B
Mode 6 Interpretation:It has been analysed from the above graph that 10 out of 30 persons believes that furnished products get the success in the market while other 13 didn't think that and 7 are neutral. Thus as per above information mean is 10, median is 10 and mode is 6(Modi, 2018). Q5.DoyouthinkCompanygainsthe advantage through this innovative product?Frequency A. Yes16 B. No14 Total30 Mean15 Median15 11
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Mode 2 Interpretation:It is analysed that 16 persons believes company gains the advantage through this innovative product while 14 doesn't think that. As per the above informationmean and median of this statement is 15 and mode is 2. M3) Justify specific source and method of data collection. Internal sources of data collection:It is a data that is collected by the Tesco from their business as well some are as follows as: Stakeholders:As company make the financial report for to present that in front of the stakeholders. These are those participants that takes part in all the profit and loss states of the business. For example creditors, suppliers, owner, customers, employees etc. Financial reports:It is a report that is developed by the company itself and it includes the record of performance of the business with different product and services(Özakça, 2018). External sources of data collection:It is a source of the company that provides the data as from outside the company some of are as follows as: Customers:These are the biggest source as provides all the data as per their experiences and company collects that in the form of feedbacks and reviews. Journals:It is a scholarly data that is already presented by some researchers and it helps the company as provides some relevant information that adds the values in the products of Tesco. 12 A. YesB. No 13 13.5 14 14.5 15 15.5 16 16.5 16 14 Column B
D3) Analyse appropriate specific sources and methods to justify business objectives. Primary source:It is a source that presents the data as per the very first time as by collecting the data by conducting the survey, interviews, questionnaire etc. Advantages of Primary sourceDisadvantages of Primary source Tesco gets the relevant information that adds value to the innovator product. It is a time consuming and costly process as data is collected by manually. Secondary source: It is a source in which data is collected from the already published data i.e. from journals, books, articles etc. Advantages of Secondary sourceDisadvantages of Secondary source Itisasourcesthatprovidestheadequate results that helps the company to enhance their productivity. It is not fixed that company always gets the relevant result, thus somehow it might be time wasting process(Parker, 2018). TASK 4 P5) Apply SWOT frameworks of a specific entrepreneurial idea. SWOT Analysis:It is used by the Tesco to measure the strength and weaknesses of the business. StrengthWeaknesses ï‚·Tesco has the large customer base and hasworldwideexpansionwiththat have huge customer base. That attracts the customers towards the new product of the company. ï‚·Tesco has lot of competitors with that there are other companies as well that produces furnished product. Whereas, Tescohaslessexperiencedin furnitures. OpportunitiesThreat ï‚·Customers always get attracted towards theuniqueandgoodfurnituresthus ï‚·New entrants are the biggest threat as they works with the less profit as well 13
Tesco has huge scope for success.that reduces the profit share of Tesco. Market and competitor analysis:It is an analysis that shows the different competitions that is faced by Tesco that is as explained below as: BasisTescoWalmartASDA Products and servicesTescodealswith different groceries and merchandisers. Walmartdealswith retail goods, photo lab services,pharmacy andmanymore (Phadermrod, 2019). ASDAworksas retailer and also deals withcarinsurance, creditcardservices etc. Organisational structures Tescofollows hierarchicalstructure astheyworksona larger scale. Walmartfollows hierarchicaland functional structure as theyprovideswide services. ASDAfollows functional hierarchical structurestomanage their staff. Major attractionsTescousescustomer centricapproachesto satisfy the demand of customers. Walmartprovides direct delivery to the customers. ASDA provides better placeforlocal communities to live-in. P6) Evaluate competitive and market environment to assess potential viability. PESTLE Analysis:It is an analysis that describes the macro-environment factors of affects the growth of Tesco is as define below as: PoliticalTesco follows all the rules and policy of UK government with that to advance the benefit after Brexit Tesco induce the changes in the business to enhance the sale. EconomicCompanies gets the benefit as UK infrastructure is well developedthus company easily gets all the resources that helps to measured the growth. 14
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SocialWith the new innovation Tesco provides job opportunity to the people and try to connects with the society. TechnologicalTesco induce all the advancement in their business on an continuous process. LegalTesco believes to work for the society welfare thus follow all the legal formalities. EnvironmentalTesco induce the change that is environment friendly and doesn't harm the society. M4) Critically evaluate a specific entrepreneurial idea. The idea of Tesco is very much impressive as large number of customers gets attracted towards the advancement and all want that there surround is well furnished(Schwienbacher, 2018). And Tesco made the products that is well polished and provides new look to the infrastructure with the reasonable prices. Thus that attracts large amount of customer towards the services of the company. D4) Formulate valid conclusion and justified recommendation on specific entrepreneurial idea. It has been concluded that Tesco developed unique products and targets the large customer base. If they insert continuous advancement and provides the best infrastructure as per the demand of customer that even more enhance the profit of the company. CONCLUSION It has been concludes that innovation and advancement brings the positive changes in the business and also provides new opportunities for the business to measured the growth in terms of enhancement in sales. With that Tesco analyse the market gap and rationale that by using Drucker's 7 forces model and then collects the data from the primary and secondary source. After that Tesco interprets the data by collected the feedback from the customers. Furthermore, in the end Tesco analyse PESTLE and SWOT analysis to measure the strength and weaknesses of the business environment. 15
REFERENCES Books and Journals Gans, J.S. And et. al., 2019. Foundations of entrepreneurial strategy.Strategic Management Journal.40(5). pp.736-756. Tidd, J. and Bessant, J.R., 2018.Managing innovation: integrating technological, market and organizational change. John Wiley & Sons. Chen, K. and et. al., 2018.Adaptive control of data collection requests sent to external data sources. U.S. Patent 10,007,710. Ciambrone, D.F., 2018.Environmental life cycle analysis. CRC Press. Dalpiaz, F. and Parente, M., 2019, March. RE-SWOT: From User Feedback to Requirements via CompetitorAnalysis.InInternationalWorkingConferenceonRequirements Engineering: Foundation for Software Quality(pp. 55-70). Springer, Cham. Gans, J.S. And et. al., 2019. Foundations of entrepreneurial strategy.Strategic Management Journal.40(5). pp.736-756. Hueter, G.J. and Quandt, S.C., CERTONA CORP, 2019.System and method for automating market analysis from anonymous behavior profiles. U.S. Patent 10,290,039. Joll, C. and et. al., 2018.Developments in labour market analysis. Routledge. Malecki, E.J., 2018. Entrepreneurship and entrepreneurial ecosystems.Geography Compass. 12(3). p.e12359. Markard,J.,2018.Thelifecycleoftechnologicalinnovationsystems.Technological Forecasting and Social Change, p.119407. Modi, Y. and et. al., 2018.Monitoring external vibration sources for data collection. U.S. Patent 10,012,766. Özakça, M., 2018, March. Analysis and optimal design of structures with adaptivity. In2018 International Conference on Advance of Sustainable Engineering and its Application (ICASEA)(pp. 267-268). IEEE. Parker, S.C., 2018.The economics of entrepreneurship. Cambridge University Press. Phadermrod, B. and et. al., 2019. Importance-performance analysis based SWOT analysis. International Journal of Information Management.44.pp.194-203. Schwienbacher,A.,2018.Entrepreneurialrisk-takingincrowdfundingcampaigns.Small Business Economics.51(4). pp.843-859. ONLINE Porter's five force analysis.2019. [Online] Available through: <https://medium.com/product- gyaan/porters-five-forces-analysis-868945aa5846>. Industrylife-cycle.2020.[Online]Availablethrough: <https://corporatefinanceinstitute.com/resources/knowledge/strategy/industry-life- cycle/>. 16