Identifying Entrepreneurial Opportunities

Identifying Entrepreneurial
Opportunities

Table of contents
• Introduction
• Sources of entrepreneurial ideas and innovation
• Rationale and Market gap for specific entrepreneurial idea
• Gap analysis in the evaluation of entrepreneurial idea
• Interpretation of data to provide evidence of market potential
• SWOT Analysis to assess the entrepreneurial idea
• Conclusion
• References

Introduction
Entrepreneur is an individual who establish, launch, regulate and maintain a new
business while taking risk. They are those individuals who recognize various
opportunities and with the help of innovation add value to their new business
venture. In order to become a successful entrepreneur, it is essential to analyse
competitive market and then invest required time, efforts and skills
accordingly. This will help them to create an effective plan by developing
formative vision in order to gain success in their entrepreneurial journey. In
this report a new venture The Family Bean Cafe is going to set up. This cafe
has planned to have exotic environment and include delightful range of coffee.

Different sources of entrepreneurial ideas
and innovation
In present case study, UK government formatively initiate a drive in which they
financially aid young graduates’ entrepreneurs to start their new business ventures. In
order to take approval of government to take finance help form them young graduates
are required to submit their business proposal.
• Mass Media
• Trade fairs and exhibitions
• Interests and Hobbies
• Customer surveys