Identifying Entrepreneurial Opportunities

Identifying
entrepreneurial
opportunities
(LO3)

Content
 Introduction
 Gap analysis in the evaluation of entrepreneurial idea
 Questionnaire
 Interpret data appropriately to provide evidence of market potential.
 GAP Analysis
 Business objectives of West Inn Hotel
 Conclusion
 References

Introduction
An individual who seeks to take the necessary risks and perform certain
types of business activities inclusive of products and services that
are totally desirable by the market. The opportunities of
entrepreneurship are the determined ideologies and innovations that
creates a connecting bond between the individual and commercial
market

Gap analysis in the evaluation of
entrepreneurial idea
Gap analysis can be defined as an important procedure which is
undergone by entrepreneurs while launching a new idea into
marketplace (Audretsch, D., 2012). This provides assistance to them
in making determination of the variance underlying between present
and desired performance of a venture.