Identifying Entrepreneurial Opportunities

Identifying Entrepreneurial
Opportunities

Table of Contents
Introduction
Background information about sources and motivated factors
Introduction to business idea and its potential customers and
target audience
Competitor analysis at marketplace
Gap analysis, overcoming gaps and current & future situation
Market research for business idea
Business idea viability and feasibility
Overcoming risks of competition and opportunities
Conclusion
References

Introduction
 In order to start any business by entrepreneur in competitive market, it is
very essential to identify opportunities which are available for them.
 Entrepreneurship is the procedure for launching, designing and running
new business and person who establish those organization is called
entrepreneur.
 They came up with new idea in market along with innovation and
creativity.

Background information about sources and
motivated factors
• Background information about sources and motivated factors Peter
Drucker developed this concept of 7 sources of innovative opportunity in
book called innovation and entrepreneurship.
• The Unexpected
• The Incongruity
• Process Need
• Industry and Market Structure Change
• Demographics
• Changes in Perception, Meaning and Mood
• New Knowledge