Entrepreneurial Opportunities: Data Analysis and Findings

This report delves into the realm of entrepreneurial opportunities, focusing on the analysis of a business case study, likely 'Just Juicy'. It begins by outlining the significance of entrepreneurship in fostering business growth, innovation, and competitive advantage. The report then details the methodology used to collect data, including both primary (questionnaires) and secondary sources (literature review). The primary data is collected through a questionnaire designed to assess customer awareness, preferences, and perceptions of Just Juicy's offerings. Secondary data involves the analysis of existing literature, journals, and articles to provide further insights. The data collected is then interpreted, presenting the results of the questionnaire through frequency analysis to assess customer awareness, preferences regarding the use of natural ingredients, the company's competitive advantage, and areas for improvement. Finally, the report concludes by summarizing the crucial role of entrepreneurship in driving business growth and innovation, followed by a list of references that support the analysis.

Identifying
Entrepreneurial
Opportunities

 Introduction
 Sources of data
 Interpretation of data
 Conclusion
 References
Table of content

Entrepreneurship provide an
enormous opportunity to a firm to
grow their business at a global level.
Entrepreneur provides creative and
innovative ideas which increase the
sales and profitability and also aids
in taking best decision which
promotes the growth of a company.
Introduction

Gap analysis is a technique that determine the gap between both targeted
and the anticipated consequences of a market. In relation to this, there
are large competitors of Just Juicy so it prepares an advance planning by
making use of natural ingredients and fruit pulp in their offerings that
generates maximum customer satisfaction at a global level.
Sources of Data

The gap shall be analysed by
determining the methods of data
collection through primary and
secondary sources which are discussed
below:
 Primary data
 Secondary data
Continue….

 Primary data: These
are regarded as an
original source of
data in which
information is
collected through first
source.
Continue….

 The manager of Just Juicy
use questionnaire to collect
details which are given
below:
Continue…. Questionnaire
Name:
Email ID:
Q1. Do you have any awareness regarding the idea and concept of
Just Juicy?
 Yes
 No
Q2. Does the customers like the idea of using natural ingredients
and fruit pulp in smoothies and juices?
 Yes
 No
Q3. Does Just Juicy is capable of gaining competitive advantage at a
global level?
 Yes
 No
Q4. Is there is need of respective firm to emphasise on further
improvements?
 Yes
 No

Secondary data: In this, the firm
collect the information through
secondary sources such as literature
books, newspapers, journals article
and so on as it provides reliable and
proper authentication of information.
Continue….

The interpretation of Just Juicy is presented below
which is presented on the basis of questionnaire are
given below:
Interpretation of Data

1) Awareness regarding the concept
of Just Juicy
Continue….
Do you have any
awareness regarding the
idea and concept of Just
Juicy?
Frequency
 Yes 18
 No 12

2)Use of natural ingredients in
juices and smoothies
Continue….
Does the customers like the
idea of using natural
ingredients and fruit pulp in
smoothies and juices?
Frequency
 Yes 20
 No 10

3)Achieving competitive
advantage
Continue….
Does Just Juicy is capable
of gaining competitive
advantage at a global
level?
Frequency
 Yes 11
 No 19

4)Further improvements
Continue….
Is there is need of
respective firm to
emphasise on further
improvements?
Frequency
 Yes 22
 No 8

From the above information, it can be summarised that entrepreneur play a
crucial role in an organisation as it provides a new and attractive way of
doing a business and also it helps in accomplishment of task in a short span
of time. The entrepreneur helps in future development of a country by
developing products or services in an innovative manner which boost the
sales and enhance the productivity in a marketplace.
Conclusion

 Ip, I., Fong, S., Zhuang, Y. and Wong, R., 2016, November. Competitive
Intelligence Study on Macau Food and Beverage Industry. In 2016 7th
International Conference on Cloud Computing and Big Data (CCBD) (pp.
170-174). IEEE.
 Lindgren, B., 2018. Understanding the Impact of Entreprenurial Activity in
Institutional Change: Gaining Insights on the Embedded Agency Paradox.
 Miao, Q., Eva, N., Newman, A. and Cooper, B., 2019. Ceo entrepreneurial
leadership and performance outcomes of top management teams in
entrepreneurial ventures: The mediating effects of psychological
safety. Journal of Small Business Management, 57(3), pp.1119-1135.
References

Thank you