Introduction The entrepreneur is a person who are abletocreatenewideasand innovationaboutthebusinesswhile bearingtherisksandgainingthe rewards in terms of profits in the long run. theentrepreneurhaveaimportant role in creating job opportunities for its followers as he helps in increasing the skillsandknowledgeamongthe people.
Market Research and Data required supporting gap analysis There are 30 respondents have been take for survey by entrepreneur .With the help of such questionnaire this café is able to know which kind of services customers will like the most.
Questionnaire 1 Q1) Do you like the new product French Vanilla Coffee offered by this café?Frequency Yes26 No4
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Questionnaire 2 Q2) do you like the quality and services which are offered by the café? Frequency Yes23 No7
Questionnaire 3 Q3) what opportunities this new café will have in coming yearFrequency Increased market share5 Enhance the sale of cafe20 Huge market growth5
Questionnaire 4 Q4) Do you think that coffee tree café will be able to boost its market share into next 5 months? Frequency Yes25 NO5
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Questionnaire 5 Q5) According to you, what kind of obstruction can be faced by this business at market? Frequency a)Lack of technology10 b)Lack of communication10 c)All of the above10
Recommendations From the above mentioned questionnaire it can be recommended to Coffee Tree Café, they should follow different types of cultural environment by which they can satisfy needs and wants of people in an effective manner. On the other side it has also been recommended that they should opt more techniques to develop huge attractiveness of their business.
Conclusion entrepreneur plays very important role in introducing the new product and services in the market and coming up with the new innovation at the target market so that organisation are able achieve their goals and objective in the most suitable manner. The entrepreneur also helps in providing fund to its business by offering various offers present in the market.Further there was also discussion on the SWOT and PESTLE analysis which helps in achieving the organisation objectives in the most effective ways.
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References Funk, J., 2015. Industry architecture, the product life cycle, and entrepreneurial opportunities: the case of the US broadcasting sector.Industrial and Corporate Change. 24(1) .pp.65-91. Nijssen, E.J., 2017.Entrepreneurial marketing: an effectual approach. Taylor & Francis.