Identifying Entrepreneurial Opportunities - Desklib

This report discusses identifying entrepreneurial opportunities through primary and secondary research, gap analysis, SWOT and PESTLE analysis, competitive analysis, and recommendations. It includes a case study of a pet-friendly restaurant with pet day care services. The subject is entrepreneurship and the course code is Unit 27. The college/university is not mentioned.

IDENTIFYING
ENTREPRENEURIAL
OPPORTUNITIES
(ACTIVITY -2)

TABLE OF CONTENTS
 Introduction
 P3 primary research &Secondary research
 Gap analysis
 P4 interpretation of primary research
 P5 swot and pestle analysis
 P6 Competitive analysis
 Recommendations
 Conclusion
 References

INTRODUCTION
 The present report is based on identifying the opportunities related to the entrepreneurs
in the market.
 The reports include creation of a business idea that can be used to fill market gap. This
involves evaluating and determining different sources from where ideas can be
generated.

P 3 PRIMARY RESEARCH
 Identify the potential market and viability of
entrepreneurial idea on the basis of primary
research
 Have you ever visited that type of restaurant where
pets are allowed?
 What is your suggestion regarding menu?
 How pet friendly restaurant can maintain hygiene?

GAP ANALYSIS
On the basis of gap
analysis it ahs been
analyzed that according
to current market
situation there are many
restaurants which are
allowed dog but not
provide additional
services. So Fondle has
decided to provide pets
grooming facility in order
to fill the gap and attract
customer.

P4 INTERPRETATION OF PRIMARY
RESEARCH
 On the basis of question 1 it has been analysed that this is the most important question for
understanding the viability of the business idea because major of people say that
whenever they visit in restaurant they have to leave their pets at home or outside the
location.
 According to question 2 it has been identified that People have suggested that there will
be separate menu should be followed by restaurants in which pet food should be boiled.

P5 SWOT ANALYSIS
 Strength –
 Pet friendly,Trending, Great interior design
 Weakness
 New opening happen, poor online presence
 Opportunities
 Uniqueness, and expanded operations
 Threat
 Economic downturns and lack of trust from the
consumers.

PESTLE ANALYSIS
 Political Factors: Political Stability of the company is to
helps to fulfil the business and the change in policy any affects
the restaurant by changing the time.
 Economic factors: This is related to disposable income of the
company in order to boost growing tendency of people for eat
and enjoy meal with their pet.
 Social factors: Restaurant industry is suggested that it is
necessary to grow on the basis of creating awareness about pet
so that people are stop abusing pets.

SECONDARY RESEARCH

P 6 COMPETITIVE ANALYSIS-
Basis Fondle The Pig Windermere
Product The products offer by Fondle will be Italian,
organic food, sea food, boil food for pets such
ass meat, pork etc.
Restaurant is offer Maxican food and sea food, Dog
foods such as meat, fish etc.
Pet Services Different services are included such as
grooming, exercise. Also, it is allowing all the
pets such as dog, cat, rabbit, parrot, etc.
Services are included such as grooming, exercise for
dogs. Also, it is allowing only dog at this place.
USP Also, it is allowing all the pets such as dog,
cat, rabbit, parrot, etc.
It is allowing only dog at this place.
Promotion Strategy Modern promotion strategy use by company
in order to attract young people by Instagram,
Facebook.
Traditional promotion strategy used by company.
Price Low price product and services offer by
Fondle.
High prices products and services

RECOMMENDATIONS
 It recommended that Fondle should make extra space for parking
because in UK it is necessary to provide sufficient parking which
are helpful to attract more customer.
 This is to be suggested that they should hire those employees who
are good at managing the cooking services but also focus more on
pet services.
 Also, according to time they should provide trainings to
employees in orders to improve their work and it will help them
to learn frequently

CONCLUSION
 From the above report, it can be concluded that the idea to open a restaurant which is pet friendly as well as
provides its customers with pet day care services can be found useful for a number of people.
 It is extremely useful those people who are working and unable spend time with their pets and also for those pet
owners who wants to go out of the city for some reason and need a place for their stay where he can be get good
care.

REFERENCES
(BOOKS AND JOURNAL)
 Kulakova, E.S. and Kochetov, K.V., 2020. SWOT-RESTAURANT-ANALYSE DES
CATERING-UNTERNEHMENS. Проблемы научной мысли, 11(1), pp.19-21.
 Jallow, S., 2018. A feasibility study into the establishment of a Gambian restaurant in
Accra (Doctoral dissertation).
 Gao, S., Tang, O., Wang, H. and Yin, P., 2018. Identifying competitors through comparative
relation mining of online reviews in the restaurant industry. International Journal of
Hospitality Management, 71, pp.19-32.
 Brown, J.R., 2020. The competitive structure of restaurant retailing: the impact of hedonic-
utilitarian patronage motives. Journal of Business Research, 107, pp.233-244.
 Yemchuk, T., 2020. Competitive positions in restaurant business in present-day conditions
based on the example of Chernivtsi (Ukraine).