Table of Contents INTRODUCTION...........................................................................................................................4 TASK1............................................................................................................................................4 P1. Different sources of entrepreneurial ideas and innovation...................................................4 TASK2............................................................................................................................................6 P2. Rationale and market gap for a specific entrepreneurial idea with the help of relevant tools and techniques.............................................................................................................................6 TASK3.............................................................................................................................................7 P3. Present data which will be needed in supporting gap analyses of new entrepreneurial idea. .....................................................................................................................................................7 P4. Interpret data appropriately to provide evidence of market potential...................................8 TASK4...........................................................................................................................................11 P5. SWOT Analyses..................................................................................................................11 P6. Evaluate the competitive and market environment in which the idea will be launched.....12 CONCLUSION..............................................................................................................................14 REFERENCE.................................................................................................................................15
INTRODUCTION Entrepreneur is the person who is responsible for bringing new, innovative ideas and opportunities for the businesses. The individual who is interested in starting own business looks forseveralopportunitiesthroughwhichtheycanattaintheprofitsandrevenues.The identification of such opportunities is referred to as entrepreneurial options. This report will evaluate the possible sources of entrepreneurial ideas and innovation. It will also explain the choice of specific entrepreneurial idea for investigation and market gap. Furthermore, this will adopt the primary and secondary sources of data collection for identifying the potential of markets. The last part of the report will concentrate on identifying entrepreneurial idea in context of market and competitors and further makes an assessment of potential viability. TASK1 P1. Different sources of entrepreneurial ideas and innovation. Each and every entrepreneur has different set of mind, goals, skill and have different innovative ideas which they wish to put into the action. Even the ideas which the entrepreneur have today in mind can be changed by tomorrow due to the highly competitive world. These ideas are required to be changes time to time because of changing market conditions. Changes are inevitable part of business life and creates a numerous opportunities for an entrepreneur. Such changes occurs when the external environment changes and develops innovative means for an entrepreneur. For instance, if the use of technology increases then the entrepreneur will adopt different types of technologies in order to maintain the sustainability and productivity of the organisation.Forbetterunderstandingofdifferentsourcesofentrepreneurialideasand innovation, the Drucker model will be used. Drucker 7 sources of innovative opportunities The model of innovative opportunities was developed by Peter F. Drucker where the 7 different sources are explained. The Drucker is considered to be one of the most important consultant in management. The 7 different sources are discussed below: ď‚·The unexpected:The market of business is highly dynamic in nature and unexpected is a key term which can make the entrepreneur satisfied and dissatisfied as well by bringing unexpected success and unexpected failure. The unexpected situations can be the very powerful source for the businesses
ď‚·Incongruities:There is always the inconsistency between what is and what should be. The incongruities are the important ingredient for developing successful business but this is a complex procedure. The best way to know the drawbacks and plus points for the company is taking customer feedback, complaints, etc. ď‚·Process need:This source of creating innovative opportunities is highly focussed towards the specific set of tasks. It helps in examining the tasks thoroughly and deeply and identifies the weak points and the manner in which it can be improved. With this, the entrepreneur and their team will be able to create more appropriate plans. ď‚·Industry and market structure change:The industry and market structure can be constant and consistent in functioning and operation but due to the changes in external business world, they can be affected adversely and needs to be changes as rapidly as possible for the existence of the company. The leaders and other expert people needs to continuously review the changes and ready to accept them as the newer opportunity for the business rather than threat. ď‚·Demographics:The demographics changes have a very crucial impact on developing new opportunities of the businesses. For instance, the changes in the trends and demands of the customer creates an opportunity for the company to create new products and services in order to attain business goals and objectives. ď‚·Changes in perceptions:During the last few years, the people have become persistent in seeing the world with different perspectives. Perceptions of the individuals changes very quickly which creates a need for the company to identify and understand the customers way of thinking and treating a respective products. For instance, people are now become more shopaholic with the online trends and offers which demands the use of technology. ď‚·New knowledge:Innovation and invention is increasing at a greater rate. This creates a need for new knowledge, skill, expertise for the businesses. The technological and scientific area has developed a lot from last few decades and this involved that the organisation kept on renewing its businesses structure, methods, etc. and leaves the traditional way of doing businesses.
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TASK2 P2. Rationale and market gap for a specific entrepreneurial idea with the help of relevant tools and techniques. For creating new and innovative ideas, the entrepreneur has to examine various types of things like who will be the target market, identifying the different set of customers. Apart from this, to analyse the market gap, industry analyses must be done to know the different types of competitors, suppliers and buyers power, etc. For this, STP and Porter five forces model will be analysed. Segmentation, targeting, positioning The term segmentation, targeting and positioning is concerned with the various strategies in the marketing model. They are the most commonly used marketing tools and practices and with this and entrepreneur will be able to create a communication plan because with this marketers will be able to prioritise propositions and can deliver the message properly to the audiences. Segmentation:The process of market segmentation is concerned with identifying the different type of customers. Under this, the entrepreneur will divide the broad market into smaller segments and puts the group of customers together who shares similar needs and requirements. For instance if an entrepreneur deals in automobile sector, then he will put the group of individuals together who want fast speed of car and put different group of people together who want different style and design. Targeting:When the market is segmented then the entrepreneur focuses on devising variousmarketingstrategiesandvariousmethodsofpromotionsbytakinginto consideration the different tastes and preferences of the customers for a specific market segment. For instance, the entrepreneur who is involved in selling mobile phones to the customers, they contain the mobile of all the range for all types of customers. Positioning:The positioning is the last step in the STP model where the entrepreneur focuses on making its company’s products and services unique and exclusive. In this, the different promotional tools are used through which the customers are made aware of the products and services of the company by describing the unique characteristics and features of the products. For instance, the dealer of Audi sells the products by describing the unique style, design and feature of the car.
Furthermore, the market segmentation is of different types which must be taken into consideration by an entrepreneur in order to market the product and they are discussed below: ď‚·Behavioural segmentation:Behaviour segmentation of the market is concerned with dividing the market according to the different behaviours and lifestyle pattern like purchase, consumption, lifestyle and usage. For instance, the young generation people prefers to shop online while the old generation people are still stick to their old habits. ď‚·Demographic segmentation:The demographic segmentation is concerned with dividing the market on the basis of age, gender, class, marital status, and enables the marketers to develop a more targeted and segmented approach. ď‚·Geographic segmentation:The geographic segmentation is concerned with dividing the market on the basis of different regions, areas because the targeted customers also have different needs and requirements across boundaries. TASK3 P3. Present data which will be needed in supporting gap analyses of new entrepreneurial idea. For analysing the gap and shortcoming, the entrepreneur will assess and evaluate the market. For this purpose a market research will be conducted by an entrepreneur. In conducting market research, the entrepreneur will use different sources of data collection. The data collection methods have two different sources that is primary and secondary. ď‚·Primary data collection source is one in which the data is collected by an investigator for the first time and is treated as first hand information which has never been collected yet. Under this, the entrepreneur will use the questionnaire form for collecting information from the market. ď‚·Secondary data collection method is one where the investigator makes use of already collected information which can be derived from sources like internet, newspaper, journals, magazines, etc. Furthermore, various other tools which can be used by an entrepreneur to conduct the research is like use of big data analytical tool to assess the market. Market trend analytical tool is a method which helps in knowing the marketer regarding the movements of the market that whether the market is stagnant, growing or declining. This is one of the most important tool
which must be done by the companies at least once in a year through which the company can make better strategic and tactical decisions. Apart from this, the people are becoming more tech prone now a days. The use of internet is growing and so investigator can conduct the research by using internet forum and social media test where people in mass number will participate and the results obtained will be more accurate and reliable. Therefore, this research will use social media test where questionnaire will be displayed on social media site and people will have to answer. P4. Interpret data appropriately to provide evidence of market potential. QUESTIONNAIRE Q1. What is the most ongoing trend in the market in retail industry? A.Food B.Clothing Q2. Did you prefer to shop online? A.Yes B.No Q3. What innovative tools are required in market? A.Gadgets B.Quick delivery service Q4. Any recommendation for improving services. THEME1: Ongoing trend in the market in retail industry Whatisthe mostongoing trend in the market in retail industry? Frequency Food40% Clothing60%
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Interpretation:From the above graph it has been concluded that from the social media testing, the most ongoing trend in retail segment has been examined. 40% people assumes that food is the most ongoing trend in retail industry because due to increasing health problems people are becoming extremely health conscious and always searches for healthy food products and avoid those which contains high level of fats and carbohydrates. Whereas 60 percent believes that people are becoming more trendy and fashionable and buys clothes on regular basis. This has become the part of every day life style to look different and carries good looks. So from this, an entreprenuer can think of bringing innovation or new idea in clothing sector. THEME2: Preference to shop online Did you prefer to shop online?Frequency Yes70% No30%
Interpretation:From this graph it has been analysed that the trend of online shopping is increasing at a greater rate. 70 percent of the total respondents believes that they prefer to shop online more because of various types of discount offers available and also the customer gets varied options just onclick. The another reason they prefer to shop online is, the product is easily available at their door step and have effective and efficient return policies. Whereas 30 percent of the people do not prefer to shop online because they think that money gets blocked by shopping online and also there is lack of financial security and various types of frauds and hacking incidents are taking place where customer suffers a lot. Therefore, an entreprenuer can think of launching a business into online market because it has huge scope. THEME3: Innovative tools are required in market Whatinnovativetoolsarerequiredin market? Frequency Gadgets78% Quick delivery service22%
Interpretation:From this graph it has been analysed that after conduction social media test, 78 percent of the population believes that the companies must concentrate on improving the technological gadgets because it is the most prevailing aspect in the present business world. Gadgets are so important in personal and professional life and so customer requires regular innovation in the design, style, colour, features, etc. regularly. Whereas, 22 percent people assumes that delivery services must be improved becase they may have faced the problem of delivery of products which has created a feeling of dissatisfaction among them. Therefore, an entreprenuercanalsothinkoflaunchingauniquegadgetwhichmeetstheneedsand requirements of the different set of customers. TASK4 P5. SWOT Analyses. After conducting the market research, the entrepreneur has devised with a new innovative idea of launching a retail store which will contain clothes of all types and for all market segment people under different brand names for different set of customers. For this idea, the entrepreneur is conducting a SWOT analyses which will help the person in identifying and analysing the internal strength and weaknesses and external opportunities and threat. It is the most commonly used tool for auditing and analysing the business environment and helps in developing proper solutions and decision making. By conducting this, an entrepreneur will have a proper idea to take the advantages of opportunities which are available in the market, determine the strategies
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for overcoming the weakness and threats and makes complete use of power and strength which the company poses. The following is the SWOT of new idea of launching a retail store : Strength ď‚·The strong financial resources can be invested properly so that the firm canmaketheuseofavailable resources effectively and efficiently. ď‚·Expert and effective workforce who cancontributeimmenselyfor developing the new entrepreneurial idea with their full capabilities and potential. ď‚·Therisktakingabilityofan entrepreneur will help in generating greaterreturnsbecauseofthe courageandconfidencepossessed by them. Weaknesses ď‚·Lack of experience is one of the majordisadvantageswhichcan affect the entrepreneurial idea to the greater extent. ď‚·The market research which has been conducted can either be true or not becausemanytimeseither respondentsdonotshowany responseandeveniftheyshow, then it is very hard to judge that the responseshownisaccurateand authentic or not. Opportunities ď‚·The entrepreneur has several other opportunities in order to expand the newidealikeusingcompetitors pricing strategies, etc. ď‚·Furthermore,theentrepreneurcan alsoavailthedifferentdiscount options. ď‚·Apartfromthis,theentrepreneur mustfocusmoreonsellingthe productsonlinebecauseof increasing trend of online shopping which will help in getting more sales for the company. Threat ď‚·The retail industry of UK is very high and the entrepreneur will face higherlevelofcompetitionfrom brandslikeAsda,Markand Spencer, Zara, etc. ď‚·The changing tastes and preferences of the customers will require quick changes which can incur a lot of extra cost for the company and leads to lower profitability.
P6. Evaluate the competitive and market environment in which the idea will be launched. Under this, the entrepreneur will assess the market environment of UK where the new idea will be launched but before this, the entrepreneur will apply Porter five forces model. Porter five forces model Porter five forces model is a tool which makes use of five different forces in order to determine the level of intense competition and profitability. It was created by Michael Porter in 1979 in order to understand the important factors which have a significant impact on an entrepreneurial venture. The following are the five different forces discussed below: ď‚·Rivalry among existing competitors:This force is concerned with determining the quantity of competitors in the market. If there is a large number of competitors of the company then the entrepreneur will suffer adversely because it will create problem for the company and if there is low number of competitors then the entrepreneur can take various steps in order to gain a competitive advantage. ď‚·Bargaining power of suppliers:This force is concerned with explaining the power of the suppliers in order to maximise the prices of the suppliers. Under this, the entrepreneur will focus on identifying the number of suppliers available, if there are less number of suppliers then the bargaining power will be and vice versa. ď‚·Bargaining power of customers:Customers are the most important people they have a strong bargaining power in every situation because the products which are produced by the companies are such which will satisfy the needs and requirements of the customers. Customers can either demand for low prices products or high quality products and in both the conditions, the profitability of the company is adversely affected. ď‚·Threat of new entrant:The new entrant is concerned with the new company which enters the market. If the existing company has higher level of financial liquidity and good brand name, then it will become difficult for the new company to enter the market while if the existing companies are not able to proper acquire the market share then new company with heavy investment in advertisements can create a threat for the already existing companies. ď‚·Threat of substitute:The substitute products are concerned with those which can be used in place of original products. If the substitute products are easily available in the
market and have low switching cost then this will create a threat for the company otherwise vice versa. CONCLUSION From the above report it has been concluded that entrepreneur need to work very hard in ordertoderivethedifferentmarketopportunities.Inpresentbusinessworldwherethe competition is very high, the new idea which is to be launched by the entrepreneur is required to be analysed in detail and proper plans must be made so that the idea can be successful. For this, in the report, social media testing is used to analyse and interpret the mind set of different kind of customer segments and this can be very helpful for the entrepreneur in order to develop the new innovative idea. Simply launching a new product is not a viable approach because it becomes very important to know that the product which the company is planning to launch will be preferred by customers or not. Hence, identification of customer requirements plays a greater role.
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