Business Strategy of IGA Supermarkets - Desklib

BUSINESS
STRATEGY OF
IGA
SUPERMARKETS

ABOUT IGA
Independent Grocers of
Australia or IGA is one of the
leaders in Australian chain of
Supermarkets .
Headquarters :Canning Vale,
which is the suburb of Perth,
Western Australia
It is presently the fourth
largest supermarket chain in
Australia.

IMPORTANCE OF BUSINESS STRATEGY
It reflects competitors
It identifies its Strengths .
It reflects its weakness.
It identifies the resources
It highlights the opportunities.

OVERVIEW OF SUPERMARKETS IN
AUSTRALIA
The major leaders of super
markets in Australia are
Woolworths
 Coles
Aldi
IGA
Franklin