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IKEA: Internal and External Factors Affecting Business Operations

   

Added on  2023-01-12

12 Pages674 Words75 ViewsType: 75
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IKEA
IKEA: Internal and External Factors Affecting Business Operations_1

INTRODUCTION
IKEA is one of the biggest Swedish founded European multinational retail company
operated in 433 stores worldwide offering customers wide range of products and
services varying from furniture, home decor products and kitchen fitting applications.
This report explains internal and external business environment factors and the effects
on company operational structure business decisions..
IKEA: Internal and External Factors Affecting Business Operations_2

SWOT ANALYSIS
Swot analysis refers to framework which enables business managers to analyze the
internal factors of company constituting the strengths, weaknesses, opportunities and
threats. The micro environment of company direct leaders to makes strategies for
minimizing the threats and weaknesses arising due to competitive business trade and
high entrants of new brands.
IKEA: Internal and External Factors Affecting Business Operations_3

Cont.
Strengths:
Large variety of products and services among all stores
High quality standards and strong customers satisfaction services
High goodwill among consumers worldwide
Strong brand value on global platform
Huge capital and human resources deployed in all stores
IKEA: Internal and External Factors Affecting Business Operations_4

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