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Ikea-Products and Differentiation

   

Added on  2022-12-29

4 Pages829 Words37 Views
Ikea-Products and
Differentiation

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Question 1. What is meant by the total product concept and product differentiation.................3
Question 2. Provide an analysis of the product offering that your chosen organisation markets.
.....................................................................................................................................................3
Question 3 How does your chosen organisation differentiate its products to obtain a
competitive advantage.................................................................................................................4
CONCLUSION ...............................................................................................................................4
REFERENCES................................................................................................................................4
Books and Journals.....................................................................................................................4

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