Analyzing the Business Context of IKEA: SWOT and PESTLE Analysis, Leadership Style, and CSR Process

Context of business – Ikea

TABLE OF CONTENT
INTRODUCTION....................................................................................................................3
Swot and Pestle analysis.......................................................................................................3
Evaluation of changes in Pestle and influence on opportunities and threats, addressing
strengths to negate threats and weaknesses affecting their opportunities..............................5
Leadership style for meeting business objectives and focus on business environment.........6
CSR process of IKEA...........................................................................................................7
CONCLUSION.........................................................................................................................8
REFRENCES............................................................................................................................9

INTRODUCTION
Business context can be analysed as highly essential, within recent time as companies
are adopting to new innovative productive services within services. IKEA is one of the best
brand in global retail market, having best quality retail products and services all over globe
with best customer goodwill and stronger revenue parameters. The recent report will anaylse
internal and external factors, Ikea business strategies for adopting to opportunities and
threats , for further addressing strengths to develop response to threats and weaknesses. Also
study will anlyse leadership style, and business objectives of IKEA for developing
informative new decisions and CSR porocedures for strengthening competitive growth.
Swot and Pestle analysis
IKEA internal factors analysis, can be analysed as one of the major aspects where
competent functional information can be analysed about company business goals. The SWOT
factors, further correlate towards advancing new expertise within internal vision for gaining
untapped new market reach rapidly. Company internally and externally faces various
complications, which have to be connected on for gaining practical functional enhancement
and integrated diversity.
 Strengths: The brand has strong customer goodwill as innovations among retail
products and sercvices is strong , for driving costs down and making best market
positioning within market. Brand reputation is strong, as diversified product portfolio
is strong and technically diversified making huge functionl growth. Ikea has also been
developing best working platforms, for determining untapped goals and framing
extensive diversified benchmarks (Randerson, 2022).