IKEA and the Challenge of Growth

IKEA AND THE CHALLENGES OF
GROWTH

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
SWOT Analysis of IKEA:...........................................................................................................3
PESTEL Analysis of IKEA: .......................................................................................................4
PORTER FIVE Factors of IKEA:................................................................................................5
Financial analysis of IKEA: ........................................................................................................5
Competing value framework: .....................................................................................................7
Challenges of IKEA:....................................................................................................................7
Recommendations for IKEA:......................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
IKEA International is a conglomerate company that sells ready-made furniture and home
appliances, IKEA provide various sets such as home furniture sets, kitchen sets and offices sets.
The company brand is known for furniture retailer, the core activities of IKEA is franchise,
furniture range and supply chain. Established in 1943, a Swedish based international retail
company (THE HISTROY OF IKEA, 2021). In this report we will discuss IKEA and its
challenges of growth later we will analyse strength and weakness as well as threats and
opportunity and Michael porters five factors. Lastly we will understand CVF (competing Value
Framework). Competing value framework is a tool used by organization to develop supervision,
management programs and to examine their existing culture.
MAIN BODY
SWOT Analysis of IKEA:
Illustration 1: SWOT Analysis
Source: Shaw. J 2017