Competitive Strategy: IKEA Case Study

Running Head: Case study 1
Competitive Strategy
IKEA Case study

Case study 2
Executive Summary
The competitive strategy has a significant role in the company as it facilitates in providing
various information to stay in the competitive environment. The report has described the
importance of the competitive strategy by taking consideration of the IKEA Company. It is the
company which idea is entirely different from other companies that make it entirely different
from other concepts. The report entails the cooperative strategy which is helpful in amplifying
the competition in the market by making an improvement in the company’s operation. The
different concept of the company begins with the idea of giving an extent of home furnishing
products that are affordable to many people. The discussion makes on the cooperative strategy
on IKEA Company in which strategic alliances and the importance of alliances are elaborated.

Case study 3
Contents
Executive Summary.....................................................................................................................................2
Introduction.................................................................................................................................................4
Background of the company........................................................................................................................4
Cooperative strategy....................................................................................................................................5
Reasons of cooperative strategy..................................................................................................................5
The role of cooperative strategy in IKEA....................................................................................................6
Strategic Alliances.......................................................................................................................................7
Conclusion...................................................................................................................................................8
References...................................................................................................................................................9