IKEA Goals and Objectives - A Focus on Sustainability and Competitive Positioning

IKEA
GOALS & OBJECTIVES

Introduction
 IKEA is the group of the top furniture's in the world. The company has
been able to handle the furnishing products with the prices that have
been low for the people to afford it. The company has a unique
combination of the different forms, functionality and the affordability
factors which completely distinguish from the continued success.
(Greiser, 2017). The company works on trying to make the profits with
the gain of the market share and what IKEA had to do for conquering
the space.

IKEA BACKGROUND
 The background of IKEA focus on how to handle the different affairs of
the company with the focus on how it is able to handle the furniture
retailers in the world. The functionality is based on the commencement
with the development of the different strategic tools and the marketing
standard. The company offers the wider range of the brand products
with the focus on attracting the different customers. Through this, there
is a possibility to handle the clear vision with the good product image
that help in balancing the functions, quality and designing.

IKEA GOALS
 IKEA has been able to offer
the best sustainability
approach for its customers
where it focuses on the
compliance with the
centralized ideas for the
IKEA supply chain. The
auditors tend to verify the
data suppliers with sending
the same to IKEA. IKEA
works on the competitive
position with maintaining
the competitive edge among
the rivals. The operations
are competitive which are
based on working over the
different differences and the
offering with products and
positioning.