IKEA in Indian Market
Weekly submission criteria for a research-based assignment that focuses on research quality, communication/writing skills, referencing, presentation, and creativity.
3 Pages558 Words68 Views
Added on 2023-01-03
About This Document
This document discusses the strategies that IKEA should adopt to succeed in the Indian market. It explores the need for aligning products with Indian market requirements, targeting middle-income groups, and considering offline physical stores. It also analyzes the competition and environmental factors in the Indian furniture market.
IKEA in Indian Market
Weekly submission criteria for a research-based assignment that focuses on research quality, communication/writing skills, referencing, presentation, and creativity.
Added on 2023-01-03
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