The case structure illustrates upon the business policies taken by the company IKEA, a Sweden based furniture brand, for the emergence and expansion in the Russian market. The company had taken initiative to expand its business in the country, Russia. The company had experienced a good start in the country. Furthermore, the company had presented the people of the country with an upgraded and innovative designing with a dynamic pricing structure. The company had also incorporated a handsome pricing structure to gain the market. Therefore, such strategies and policies taken by the IKEA group, had enabled the organization to be the giant organization in the market of Russia.