Analysis of Strategies Implemented by Ikea

Analysis of strategies implemented
by ikea

Introduction
Ikea was established in the year
1943 by Ingvar Kamprad. The
organization started its operations
in the industry by selling various
products like, pens, picture,
wallet, table runners, jewelleries,
watches and nylon stockings. The
furniture based products have
been introduced in the product
line of the company in the year
1953 (Stacey and Mowles 2016).

Business strategy of Ikea
The main concept of the organization is
based on providing the range of the
home furniture related products which
are affordable for many people. The
vision of the company has been
achieved by the combination of the
functions, design, quality and the value
that is held by the sustainability of Ikea.
The concept and the strategy of Ikea is
present in all the parts of the company
which include, the designing, sourcing,
distributing and packing (Theriou
2015).