IKEA TRADE POLICY 2
1. How should Marianne Barner respond to the invitation for IKEA to have a
representative appear on the upcoming broadcast of the German video program?
Barner need to decline having a rep of IKEA appear on the upcoming broadcast of
the German Video Program. In any event Barner accepts the invitation by the German video
program, this may offer a perfect chance to make its target market understand its tireless
efforts towards ending child labour crisis in the company. Through this approach, IKEA
could assure the public media that it is more aware of child labour as a social issue and
looks to completely end it in future.
However, participating in the German Video program exposes IKEA to the risk of
exposure to negative public image and reputation. Since already the German program
exposed one of IKEAS’s suppliers using child labour, I think the German video program is
not in good faith inviting IKEA, for it is working to IKEA’s downfall and hostility in the
market (Christopher, Vincent, & Anders, 2006). In addition, the producers decision to
deny the company the preview of this video means that IKEA is unable to verify the
evidence and know the truth. Thus, accepting the invitation risks the company to get
involved into the wrong stand point.
The other reason why Barner should respond with a “NO” to the invitation is
because as (Christopher, Vincent, & Anders, 2006) notes, the German video program
will just result to a detriment and downfall of IKEA. Going to the show without any clue or
preparation about the kind of questions or issues to answer might potentially lead to wrong
responses. Therefore, Barner should courageously decline the invitation and be clear that
the company will not send any representative for the show. In the meantime, IKEA has

+13062052269

info@desklib.com

Ikea Trade Policy Case Study 2022

Contribute Materials

Related Documents

Ikeass Global Sourcing Challenge Question Answer 2022