Case Study: Marketing Plan, Strategic Analysis for IMA Ltd. (BUSS8050)

This project presents a comprehensive analysis of IMA Ltd., a company providing data management solutions. The assignment encompasses a detailed examination of IMA Ltd.'s marketing strategies for their new SaaS-based information system, including a sales playbook outlining market identification, target customers, and marketing approaches. It also includes a social selling playbook focusing on social media strategies to reach target customers, and a strategic management accounting report analyzing financial performance to inform effective business strategies. The deliverables consist of a PowerPoint presentation and a professional business report, covering the sales playbook, social selling playbook, and a strategic account management proposal, demonstrating the student's grasp of marketing, sales, and strategic management accounting principles. The report adheres to APA referencing standards and includes an executive summary.

Brief of the case study:
IMA Ltd is a company providing data management and data processing solutions to various
large manufacturing organisations for their assets and inventory management. Recently they
have invested in research and development and developed a new SAAS based information
system. In this case study, the marketing plan and the strategic measurements of the company
have been discussed in two reports, one is sales playbook report and the other is strategic
management accounting report along with a presentation on the sales play book.
Brief of the sales playbook:
Sales playbook is nothing but the marketing plan and marketing strategies of a company. In
this case the marketing plans and marketing strategies of the IMA Ltd to offer their new
SAAS bas information system has been discussed. It includes identification of market, target
customers and marketing strategies for the IMA Ltd to sell their new information system.
Brief of social selling playbook report:
Social selling is the process of targeting and communicating with the customers through the
social media platform. In the given case study the social selling report discusses about the
social selling strategies of the IMA Ltd in order to reach out to their target customers for the
new product and services.
Brief of strategic management accounting report:
Strategic management accounting is the measures and analysis of the financial performance
of a company along with its competitors to help the management in building efficient
business strategies. In this case the strategic management accounting report contains some of
such analysis which, which will be helping the IMA Ltd to make such strategies which will
help them to sell their newly developed products to their target customers.