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IMC plan of Apple Inc

   

Added on  2022-10-01

8 Pages621 Words291 Views
IMC plan of Apple Inc
Name of the University:
Name of the Student:
Authors Note:
IMC plan of Apple Inc_1
Marketing Communication Goal and Objectives
• To increase brand awareness of Apple
inc along its target consumers by
10% within six months of its IMC plan
launch
• To increase sales of the company
through increasing reach of its
promotional messages to potential
target consumers by 15% within six
months of its IMC plan launch
IMC plan of Apple Inc_2
Re-designed Message Key
• The re-designed IMC message of the
company will be to position itself as a
brand that delivers exceptional value
to consumers through technological
and user-friendly product offerings
that can enhance their lifestyle
(Annualreports.com. 2019).
IMC plan of Apple Inc_3

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