This presentation provides a comprehensive analysis of the IMC issue, including internal and external analysis, communication objectives, and strategy mix. It also offers recommendations for Commonwealth Bank to expand its operations and introduce new products and services to acquire market share.

IMC analysis, communication objectives, and strategy mix including advertising, personal selling, sales promotion, public relations, direct marketing, and event sponsorship.

IMC Situation Analysis, Communication Objectives, and Strategy Mix

This report focuses on the integrated marketing communication program for Commonwealth Bank to attain its goals and objectives. It includes communication strategy mix, media mix, and creative approaches for implementation.

Professional Development

Integrated Marketing Communication for Commonwealth Bank

Promotion Management

This report presents the marketing communication objective and budgeting for promoting the campaign of USQ. It also explains the IMC Mix elements and media mix elements that would be used to endorse the campaign of USQ. The report discusses the marketing communication objectives and budgeting, message strategies, and recommendations for USQ.

Hartpury University and Hartpury College

Marketing Communication for USQ: IMC Mix and Media Planning

This presentation discusses the IMC plan for Commonwealth Bank Australia, including target market, communication objectives, creative strategy, communication strategy mix, media mix, budget concepts, evaluation metrics, and recommendations.

Finance

Leadership Management

IMC Plan for Commonwealth Bank Australia

Presentation

Integrated Marketing Communications

This article discusses an integrated marketing communications plan for Commonwealth Bank of Australia (CBA) to recreate the brand and cultivate a positive impression on the minds of its existing and prospective customers. The plan includes a discussion on communication strategy mix, the media mix, the implementation of the creative approaches and provides a basic budget estimate.

Pontifical and Royal University of Santo Tomas, The Catholic University of the Philippines

Marketing

Integrated Marketing Communication: Commonwealth Bank of Australia (CBA)

This study analyzes the IMC model of Commonwealth Bank of Australia and discusses their target market, strategies to engage them, communication objectives, creative promotional strategies, communication strategy mix, media mix and approximate budget estimations. The study also identifies the internal and external factors affecting the bank's marketing strategies and provides recommendations to enhance their marketing approaches.

Integrated Marketing Communication

This presentation analyzes the Integrated Marketing Communication (IMC) strategy for Commonwealth Bank of Australia. It covers the analysis of the internal and external situations, target market, communication strategy, budget, and recommendations. The presentation suggests using smart objectives for communication strategies, Ad stack model to design and implement media mix, effective communication strategy mix, effective promotional activities, and marketing strategies according to specific customer segments.

IMC Situation Analysis, Communication Objectives, and Strategy Mix

End of preview

Integrated Marketing Communication for Commonwealth Bank

Marketing Communication for USQ: IMC Mix and Media Planning

IMC Plan for Commonwealth Bank Australia

Integrated Marketing Communication: Commonwealth Bank of Australia (CBA)

Integrated Marketing Communication

Integrated Marketing Communication Strategy for Commonwealth Bank of Australia

IMC Situation Analysis, Communication Objectives, and Strategy Mix

End of preview

Integrated Marketing Communication for Commonwealth Banklg...

Marketing Communication for USQ: IMC Mix and Media Planninglg...

IMC Plan for Commonwealth Bank Australialg...

Integrated Marketing Communication: Commonwealth Bank of Australia (CBA)lg...

Integrated Marketing Communicationlg...

Integrated Marketing Communication Strategy for Commonwealth Bank of Australialg...

Integrated Marketing Communication for Commonwealth Bank

Marketing Communication for USQ: IMC Mix and Media Planning

IMC Plan for Commonwealth Bank Australia

Integrated Marketing Communication: Commonwealth Bank of Australia (CBA)

Integrated Marketing Communication

Integrated Marketing Communication Strategy for Commonwealth Bank of Australia