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Impact and Influence of Macro Environment on Vodafone

Added on - 09 Dec 2020

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BUSINESS STRATEGY
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1..........................................................................................................................................1P1 Impact and influence of macro environment on Vodafone and its business strategies.........1TASK 2............................................................................................................................................4P2 Internal environment and organisational capabilities............................................................4TASK 3............................................................................................................................................7P3 Porters-five-forces model.......................................................................................................7TASK 4............................................................................................................................................8P4 Bowman's strategy clock model.............................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONBusiness strategy is said to be a process that is used for formulating policies which helpscompany in attaining their goals and objectives in speculated period of time (Business Strategy.2015). Thus, it is determined as a long term action plan that assist firm in performing theiractivities effectively. In addition to this, it help company in reducing the chance of risk whileaccomplishing set targets. Company on which report will focus is Vodafone, which is one of theleading organisation of telecommunication in United Kingdom. Topics that will be covered inthis assignment are PESTLE analysis of Vodafone company so as to understand the impact ofboth internal and external environment factors. Along with this, Ansoff's growth matrix is alsoexplained in order to know the positioning of company in market area. Other than this, VRIOand VRIN model is also mentioned in this report. Lastly, Bowman's strategy of clock model ismentioned for having a strategic direction for company.TASK 1P1 Impact and influence of macro environment on Vodafone and its business strategiesMacro environment includes such kinds of factors which can have an impact on businessenvironment and in strategy making as well. It consist elements like political, social, legal,technological and others. Further in context with Vodafone, PESTEL analysis s is done forhaving better understanding:PESTLE Analysis:In recent times, Vodafone comes under top most leading telecommunicationorganisations and operated its business in around 30 countries and still expanding its business inother places.Political Factor:It is majorly concern with political situation that is present in a countryand play an important role in decision making process of an organisation (Aithal and Aithal,2016). It constitutes tax policies, laws and legislations, rules and regulations for different sectorsetc., Therefore, for running a business in a better manner it is important that company considerthis factor while launching or operating its business. If political system is stable than it canprovide maximum benefits but unstable regulatory bodies or change in government policies canput an negative impact on company. Henceforth, all the rules and regulations that have beenformulated by Government of United Kingdom are followed by Vodafone which is helping firmin developing its business.1
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