Impact and Strategic Direction

Impact and Strategic
Direction

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
a) Key factors that drives global business and trade ..................................................................1
The driving factors of globalisation............................................................................................1
LO 2.................................................................................................................................................2
Introduction of globalisation.......................................................................................................2
Impact of digitalization on globalization: ..................................................................................2
PEST(Political, economical, social and Technological): ...........................................................3
Challenges of globalization: ......................................................................................................4
Recommendations for overcoming the challenges:....................................................................5
LO 3.................................................................................................................................................6
a) Influences of globalisation on organisational governance and leadership, structure, culture
and functions...............................................................................................................................6
b) Influence of ethical and sustainable globalisation on organisational function ......................7
LO 4.................................................................................................................................................8
a) Different ways decision making can work effectively in a global context .........................8
b) Determine and articulate the various routes to internationalisation an organisation may
adopt including key barriers........................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES .............................................................................................................................12
.......................................................................................................................................................12

INTRODUCTION
Strategic direction introduces as a course of action that leads to the attainment of the
objectives of an organisation's strategy. It is one of the most essential forces in an enterprises. It
set up the structure for internal duties that each and every department and employees takes on.
Along with this, vision, mission, tactics, core values and strategies of an organisations plays an
important role in establishment of strategic direction. Apart from this, global business
environment can be explained as the environment in various sovereign countries. It is mainly
classified into two parts which is internal environment and external environment. All these are
directly impact on business and its strategic direction. For this project, Cameco is given largest
publicly traded uranium company. It was founded in 1988 by Neil McMillan, Tim Gitzet and
headquartered in Saskatoon, Saskatchewan, Canada. Company mainly specialise in selling in
uranium, electricity etc. This report divided into different parts which will be cover various
points such as factors of globalisation, strategic complexities etc. Along with this, influence of
global market on organisation's culture, functions and structure will also over in this report. At
last, impact of globalisation on business's decision making and strategy will also include in this
report.
LO 1
a) Key factors that drives global business and trade
The driving factors of globalisation
Cost: Cameco company is dealing in Uranium and deciding to expand in other countries
as well. Cost is the major issue faced by every firm while expansion in global village. It is the
backbone of every industry as it helps in the organization to explore and invent new product.
Before entering in to new country the pricing of the product and countries economic conditions
need to be evaluated. Cost minimization should be as low as possible while trading in the global
market to sustain and remain in the flow. If the economic conditions is stable in that particular
country the chances of growth rate is high and also purchasing power if the customers are high
which leads to more revenue generation.
Market: Uranium industry should study the market and demand in that particular country
so as to find out the targeted customers and market ratio. Evaluation of policies and regulations,
government bodies should be done to reduce entrance obstacles.
1