Coco Chanel's Fashion Revolution

Added on 2020-01-21

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Analyse the influenceCoco Chanel had onfashion designers

INTRODUCTIONGabrielle Bonheur Coco Chanel was born 19 August 1883 in Saumur, France. She was aFrench designer of women’s clothes and a founder of the Chanel brand. In 1920 Chanelintroduced her first perfume product, Chanel No. 5 which remains popular today (Ewing, 2014).The popularity of the perfume matures all the time. At the same time, she started to broaden andlaunched a cosmetics line and a range of skincare products. She also has a huge range of makeup limited edition collections. Chanel continued her success with realising her design inhandbags, shoes, jewellery. In 1970 her brands value was $19 billion (equivalent to $118 billionin 2015). Chanel was a popular figure in Paris and she became one of the richest women of alltime because of her career and brand. This essay will focus on the impact Coco Chanel had onfashion designers. Firstly, what type of items did Coco Chanel made. Secondly, The opinion ofother fashion designers and people around her, and what they thought about Coco Chanel andthirdly, how Coco Chanel influenced people in fashion and the styles they use today (Kapferer,2014).Journey of Coco ChanelVery talented and creative fashion designer has revolutionised the world of fashion withthe never ending tale of clothes, designs and styles. The House of Chanel, founded by GabrielleChanel is treating women with the range of products from hats, perfumes, handbags, dresses andmany accessories. In very early age she has realised the career for herself through identifying herskills and talents.In 1905, she has started a small vending hat shop selling the handmade hat of particularsize and shape. The shop was financed by Balsan Captain, who later became her businesspartner. With the beginning of her business through this shop she has started making her client'sand expand the range of friends and customers. Her work start getting recognition among thepeople. After the attainment of adequate experience and learning working styles she has startedher boutique in 1910 that became a licensed modiste (Hat maker) after that step. The step takenby her brought upward steep inclination in her career (Fiemeyer, 2014). The shop becamefamous in the world for the exclusive designs made by her along with the appropriate use offabric. The hats prepared was proved to be useful for different occasions. In that boutique she hasexpanded her business with simultaneously selling sewing dresses of jersey fabric.

Begin with that step, she has made different types dress discoveries that has changed thepattern of women clothing such as inducing women track suits, sailor suit, tight skirt for beaches.Confining not just to clothing she has brought transition in different forms of fashion statementssuch as hairstyles. In 1917, her short hair became prevalent among all the women.In 1917 she started experimenting with the colour black and began introducing thedresses with this colour (Bruzzi and Gibson, 2013). This has changed the perception of peopleabout the wearing of black dress. Earlier restricting themselves from including it in theirwardrobe, later it became essential for every women.Later, In 1920's she has started brought expansion in the business further more with theopening of Big fashion house. At this new expansion, she has included accessories for womenbeginning with perfume. Among many samples available for her, she has chosen the mostpeculiar one with the extraordinary fragrance and named it “Chanel 5” which is still the world'sbest selling perfume.After that range of products are offered by the house such as jewellery, make up,skincare, fragrance, watches, sunglasses and fashion. It has attracted the customers with theuniqueness and comfort in their products. Each product was created with certain purposefulfilling the needs of people (Wulc, Sharma and Czyz, 2012). Her prime focus on enhancing thefemininity in women with the elegance and fashion in her dresses has led to change in world ofwomen clothing.Opinion of other fashion designers about Coco Chanel fashionAn outstanding and timeless fashion designer to casual chic, there are many attributesgiven to her. With the mixed viewpoints she has always been the matter of debate for fashionanalysts. With few embracing her talents and trend started by her and in contrast considered asthe normal women.She has been successful is acquiring certain feathers of compliments in her hat. Herdesigns were considered as the symbol of independent women and she is attributed to developthe modern women (Pass, 2011). On the other hand she has found criticised with the statementsblaming that her designs were copied and imitated from men's wear, she has dressed the royaltiesof the country that are duchess and queens with ordinary accessories and little black dress thatwas against signifying their majesty. In-spite of such criticism she has hold the status of women'sinspiration and their preferred brand of clothing.