Corporate Social Responsibility and Competitive Advantage Assignment

Running head: CSR
BUSINESS METHODOLOGY

CSR 1
Table of Contents
Brief summary:............................................................................................................................................1
Common themes:........................................................................................................................................1
Differences in all the articles:......................................................................................................................2
Limitations:..................................................................................................................................................2
Future research scope:................................................................................................................................3
References:..................................................................................................................................................3

CSR 2
Brief summary:
Corporates today are facing so much of issues related to practice of activities that are socially
responsible in nature. The study of El-Garaihy, Mobarak & Albahussain studies about the impact
of CSR on the competitive advantage of the firms. The study provides the model that suggests
that there are various factors that affect the competitive advantage of the company which
includes legal, ethical, economical and discretionary activities. The test has also been conducted
in the study that resulted in a positive relationship between the CSR initiatives by the company
and the attainment of competitive advantage. Another study that focuses on International
pyramid model of CSR was conducted by Masoud. The author suggested that, there is an
innovation in this model which includes glocal responsibilities of CSR. Tai & Chuang throws
light on the social responsibility practices that should be conducted by the multi-national
companies in order to be more responsible towards the society. Survey has been conducted by
the author to determine such active and passive practices. Corporate social responsibility,
customer orientation, and the job performance of frontline employees by Korschun, Bhattacharya
& Swain is the study was conducted on 500 companies. It is the study that focuses on finding the
frontline employee’s perception about corporate social responsibility that have great impact on
customer orientation and job performance of the meployeees.it is basically the study that deals
with relationship of frontline employees and CSR activities along with customer orientation.
Common themes:
As far as all the article studied are considered, it has been analysed that every article deals with
one of the aspects of Corporate Social responsibility. As per El-Garaihy, Mobarak &
Albahussain, the focus of their study is on the relationship between the competitive advantage of
the firm and the CSR initiatives it takes. It studies a model of CSR which was again studied in
the study by El-Garaihy, Mobarak & Albahussain in the name of International pyramid model of
CSR with an innovation. In concern with the Tai & Chuang, it can be explained that CSR
activities are important for the companies to practices in order to gain profitability. Surveys on
the companies determined which activities can be considered as CSR activities. The study of
Korschun, Bhattacharya & Swain also has the similar theme of CSR activities but from the
perspectives of the frontline employees and not from the perspective of the whole company.

CSR 3
Differences in all the articles:
As discussed in the above section that all the articles have some of the similarities in them but
there are some of the differences that has also been found. One of the major differences that have
been found in the articles is that CSR activities have different aspects and have different types of
impact on the organisations. The article studied by Masoud is about the innovation of the
pyramid model of CSR while the study of El-Garaihy, Mobarak & Albahussain also argues about
the model for CSR but in addition to it, this article also studies about the relation between the
competitive advantage and CSR activities. In the study of Tai & Chuang, the effect of CSR on
the revenue of the company is considered while in the study of corporate social responsibility,
customer orientation, and the job performance of frontline employees by Korschun, Bhattacharya
& Swain analyses the effect of corporate social responsibility on the frontline employees and not
the company as a whole. All the articles consider different aspects of CSR and analyse different
impacts of CSR on the organisational functions.
Limitations:
The study of El-Garaihy, Mobarak & Albahussain has the limitation that it is totally based on the
secondary sources and the data collected from the survey can be varied thus it may also affect the
accuracy of the results. As far as the next article is considered, the study of Masoud has a
limitation that it is just based on the qualitative aspect. It has been analysed that research based
on the qualitative data is not that much reliable because there is no specificity of the result. The
result has no proof in the quantitative aspect. There is one more limitation of this study which is
about the fact that it considers the various factors such as legal, economical, ethical etc. and
believes that all the factors have similar effect in every country but this can be varied. Corporate
Social Responsibility by Tai & Chuang is that article that lacks in providing the importance of
CSR on any other function of the company other than the revenues of the firm. This acts as the
limitation of the study. Corporate social responsibility, customer orientation, and the job
performance of frontline employees by Korschun, Bhattacharya & Swain is the study that
focuses on frontline employers and their relationship with the customers along with the impact
on CSR on the same. The only drawback that can be observed it this article is that it only
considers the frontline employees and not the other departments.

CSR 4
Future research scope:
As far as the future research scope is considered, the study of El-Garaihy, Mobarak &
Albahussain suggests that more realistic perspectives can be achieved if various functions like
customers satisfaction, employee engagement etc. has been studied in order to study the
attainment of competitive advantage of the company with the help of CSR. Masoud studies about
the CSR model that can be improved by including various other factors and can be implemented
on other societal issues. Corporate Social Responsibility by Tai & Chuang is the study that
focuses on earning revenues from CSR activities, the future research can be made on identifying
such activities to be implemented. Korschun, Bhattacharya & Swain conducted the study on
frontline employees and their relation with the customers. The future researchers can analyse the
relation of other stakeholders as well and can observe the impact on CSR on the same.

CSR 5
References:
El-Garaihy, W. H., Mobarak, A. K. M., & Albahussain, S. A. (2014). Measuring the impact of
corporate social responsibility practices on competitive advantage: A mediation role of
reputation and customer satisfaction. International Journal of Business and
Management, 9(5), 109.
Korschun, D., Bhattacharya, C. B., & Swain, S. D. (2014). Corporate social responsibility,
customer orientation, and the job performance of frontline employees. Journal of
Marketing, 78(3), 20-37.
Masoud, N. (2017). How to win the battle of ideas in corporate social responsibility: the
International Pyramid Model of CSR. International Journal of Corporate Social
Responsibility, 2(1), 4.
Tai, F. M., & Chuang, S. H. (2014). Corporate social responsibility. Ibusiness, 6(03), 117.