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Corporate Social Responsibility and Competitive Advantage Assignment

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Added on  2020-04-15

Corporate Social Responsibility and Competitive Advantage Assignment

   Added on 2020-04-15

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Running head: CSRBUSINESS METHODOLOGY
Corporate Social Responsibility and Competitive Advantage Assignment_1
CSR1Table of ContentsBrief summary:............................................................................................................................................1Common themes:........................................................................................................................................1Differences in all the articles:......................................................................................................................2Limitations:..................................................................................................................................................2Future research scope:................................................................................................................................3References:..................................................................................................................................................3
Corporate Social Responsibility and Competitive Advantage Assignment_2
CSR2Brief summary:Corporates today are facing so much of issues related to practice of activities that are socially responsible in nature. The study of El-Garaihy, Mobarak & Albahussain studies about the impactof CSR on the competitive advantage of the firms. The study provides the model that suggests that there are various factors that affect the competitive advantage of the company which includes legal, ethical, economical and discretionary activities. The test has also been conducted in the study that resulted in a positive relationship between the CSR initiatives by the company and the attainment of competitive advantage. Another study that focuses on International pyramid model of CSR was conducted by Masoud. The author suggested that, there is an innovation in this model which includes glocal responsibilities of CSR. Tai & Chuang throws light on the social responsibility practices that should be conducted by the multi-national companies in order to be more responsible towards the society. Survey has been conducted by the author to determine such active and passive practices. Corporate social responsibility, customer orientation, and the job performance of frontline employees by Korschun, Bhattacharya& Swain is the study was conducted on 500 companies. It is the study that focuses on finding thefrontline employee’s perception about corporate social responsibility that have great impact on customer orientation and job performance of the meployeees.it is basically the study that deals with relationship of frontline employees and CSR activities along with customer orientation. Common themes:As far as all the article studied are considered, it has been analysed that every article deals with one of the aspects of Corporate Social responsibility. As per El-Garaihy, Mobarak & Albahussain, the focus of their study is on the relationship between the competitive advantage of the firm and the CSR initiatives it takes. It studies a model of CSR which was again studied in the study by El-Garaihy, Mobarak & Albahussain in the name of International pyramid model of CSR with an innovation. In concern with the Tai & Chuang, it can be explained that CSR activities are important for the companies to practices in order to gain profitability. Surveys on the companies determined which activities can be considered as CSR activities. The study of Korschun, Bhattacharya & Swain also has the similar theme of CSR activities but from the perspectives of the frontline employees and not from the perspective of the whole company.
Corporate Social Responsibility and Competitive Advantage Assignment_3

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