Corporate Social Responsibility and Competitive Advantage Assignment

Added on - 15 Apr 2020

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Running head: CSRBUSINESSMETHODOLOGY
CSR1Table of ContentsBrief summary:............................................................................................................................................1Common themes:........................................................................................................................................1Differences in all the articles:......................................................................................................................2Limitations:..................................................................................................................................................2Future research scope:................................................................................................................................3References:..................................................................................................................................................3
CSR2Brief summary:Corporates today are facing so much of issues related to practice of activities that are sociallyresponsible in nature. The study ofEl-Garaihy, Mobarak & Albahussainstudies about the impactof CSR on the competitive advantage of the firms. The study provides the model that suggeststhat there are various factors that affect the competitive advantage of the company whichincludes legal, ethical, economical and discretionary activities. The test has also been conductedin the study that resulted in a positive relationship between the CSR initiatives by the companyand the attainment of competitive advantage. Another study that focuses on Internationalpyramid model of CSR was conducted by Masoud. The author suggested that, there is aninnovation in this model which includes glocal responsibilities of CSR.Tai & Chuangthrowslight on the social responsibility practices that should be conducted by the multi-nationalcompanies in order to be more responsible towards the society. Survey has been conducted bythe author to determine such active and passive practices. Corporate social responsibility,customer orientation, and the job performance of frontline employees byKorschun, Bhattacharya& Swainis the study was conducted on 500 companies. It is the study that focuses on finding thefrontline employee’s perception about corporate social responsibility that have great impact oncustomer orientation and job performance of the meployeees.it is basically the study that dealswith relationship of frontline employees and CSR activities along with customer orientation.Common themes:As far as all the article studied are considered, it has been analysed that every article deals withone of the aspects of Corporate Social responsibility. As perEl-Garaihy, Mobarak &Albahussain, the focus of their study is on the relationship between the competitive advantage ofthe firm and the CSR initiatives it takes. It studies a model of CSR which was again studied inthe study byEl-Garaihy, Mobarak & Albahussainin the name of International pyramid model ofCSR with an innovation. In concern with theTai & Chuang, it can be explained that CSRactivities are important for the companies to practices in order to gain profitability. Surveys onthe companies determined which activities can be considered as CSR activities. The study ofKorschun, Bhattacharya & Swainalso has the similar theme of CSR activities but from theperspectives of the frontline employees and not from the perspective of the whole company.
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