Analyzing Cultural Impacts in International Marketing: A Report

This report comprehensively examines the influence of cultural factors on international marketing strategies. It explores how language, religion, and cultural values impact market expansion, communication, and consumer behavior. The report analyzes embarrassing moments in the purchasing process caused by cultural misunderstandings, changes in global distribution channels due to cultural variability, modifications of global promotion strategies based on cultural dimensions, and the consumption of existing technologies influenced by cultural elements like masculinity and individualism. The study emphasizes the importance of understanding cultural nuances to effectively navigate international markets, adapt marketing approaches, and achieve business success. The report provides examples and a flow diagram to illustrate the key concepts and their interrelationships, offering valuable insights for businesses operating in a global context.

Running Head: INTERNATIONAL MARKETING 1
CULTURAL IMPACTS IN INTERNATIONAL MARKETS
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INSTITUTION
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Introduction
International business cannot simply depend on current procedures of doing business.
Different countries have various variables of conducting their business based on holiday period,
currency, taxations, rules, , and regulations. Importantly, the impact of cultural influences these
variables in the global business. The national culture influence has improved the distinct section
of the community system. Business expansions can be rated based on acquisition or international
merges based on cultural organization. International markets integrate artifacts, rituals, customs,
norms, and values to form corporate culture. Essential elements of promoting material are
supported by values and attitudes of the people in the society. The material and technology
culture creates basic aspects of establishing larger markets. The social organization aspects of the
international markets are developed by social needs in the community setting (Akerman 2018).
As such, global markets are influenced mainly by cultures. In most cases, impacts of culture in
international markets involve different variables.
Discussion of on the impact of Culture in International Marketing
 Expansion of International Markets
A global market product is increasingly expanding due to religion and language of
different ethnic groups. Different strategies are used to establish the global market based on
cultures and languages. Global market products require multilingual platforms supporting the
process of selling and buying goods. As such, effective communications in many global business
structures positively affects operations in the international markets (Chernev 2018). Therefore,
cultural experience on languages in international markets enhances globalization in trade
systems. For example, the American anthropologist and linguists improve our perceptions on the

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reality of culture in the trade. Therefore, they increase interactions through effective
communication in the international market regardless of cultural backgrounds.
Equally, religion is increasing competitions on global market products. International
market structures are influenced by engagement of different cultural based religion. In most
cases, these cultural base religious activities are impacting trading, socio-economic, legal and
political environment. As such, any individual in the various business structures can adjust their
engagements with the change of marketing environments (Chernev 2018). Therefore, new
challenges in the international markets are developed through cultural based religious practices.
For example, the interaction of Muslim and Christian in the trading system is facilitated by
individual beliefs and cultural values. As a result, the international market will expand due to
effective methods of exchanging goods and services.
 Embarrassing Moments in the Purchasing Process
Overlooking of cultural differences lead to embarrassing moments in the purchasing
process. The impacts on the lifestyle of different communities are developed based on individual
beliefs and experiences in international markets. Cultural values influence in the market system
forms a proper system of integrating promotion procedures based on customers influence.
Effective communications in the business operations are initiated through a learning process of
cultural values (Chernev 2018). Stable markets are formed when a seller has a good
understanding of the consumer's behaviors to offer based cultural products. As such, these
factors help in eliminating major barriers in the international markets to increase production and
margin profits. For example, workplace etiquettes are approached based on cultural difference.
As such, lack of cultural values in the international can lead to embarrassing moments when
purchasing products.

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Also, standardize market mix are caused by cultural norms differences. The primary role
of community cultures is to engage local people in the international market activities. Cultural
norms of a community motivate many people to develop resourceful operations which enhance
critical thinking in the international markets system (Tomczak, Reinecke, & Kuss, 2018). The
nature of different business structure designs better platforms where people can convert failure to
successful business operations. The establishment of the global business is supported by great
aspects of the cultural norms. Therefore, these aspects are used to develop products and promote
quality offering of services in the international markets. For example, cultural norms can create a
negative perception in keeping time. Some cultures emphasis on punctuality while other does not
insist. This can lead to embarrassing moments when purchasing products in international
markets.
 Change of Global Distribution Channel
The global distribution channel is changed by cultural variability and regional character
activities. In the international markets, regional character forms good platforms of infrastructure
variations to allow productive economic environments. Different regions have established the
flourishing industrial system by engaging different cultural behaviors. Therefore, international
markets are established based on the cultural development of various infrastructures to hold
population growth and designation of consumption patterns to generate income. For example,
Newly industrializing economies (NIEs) enable developments of many industries, especially in
the petroleum exporting organizations. Importantly, a regional development involves some
countries such as China, Brazil, India, and Russia (McGovern 2018). These channel of
distributing products can change when there is the regional cultural difference.

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Equally, cultural policy in the international market designs reactive features in the
investments strategies. Variations of the trade activities have administered good regulatory
policies. International markets are formed by different groups with diverse cultures. Thus their
performances increase global competitiveness (Lake 2018). In most cases, the outlook of
investments policies is the foundation of orientation strategies to realize vital international
visions. For example, the international business needs constant cultural development to enables
effective management and leadership. Variation of cultural value can lead to the change of core
distribution channel in the international market.
 Modification of Global Promotion Strategies
Global promotion strategies are modified by cultural understanding on power distance
and uncertainty avoidance. The society expectations create better power distribution based on
different cultural dimensions. Development of international requires a good system of engaging
poor and rich people in the society. Therefore, a global market generates a better measurement of
social power to centralize management of many business activities (Jones & Kierzkowski 2018).
Addressing small differences and expressing equality factors helps in reducing power distance in
the international markets. Therefore, culturally based website designs help in endorsing services
and integrating products in the international markets. For example, it is not possible for a
manager to act against values embedded in the cultural provisions. As such, power distant
influences existing promotions strategies in the international markets.
In addition, international markets are expected to establish a tolerance environment where
local people can deal with anxieties. A productive business system is developed through cultural
understanding to make appropriate risk in the market organization. The avoidance of uncertainty
in the international market is addressed in three dimensions. Firstly, there is need to engage

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subjective thinking based on regulations and restrictions on trade (Dahl 2018). Secondly, the
effective business system increases the pace of conducting business operations to avoid
expectations. Lastly, there are needs to evaluate best methods of taking a risk. For example,
avoidance of uncertainty is due to cultural layers that govern large markets. With such
modification in the international market, there will be suboptimal outcomes.
 Consumption of Existing Technologies
Cultural activities in the international markets are consuming existing technologies such
as cell phones, satellite TV, and other communication channels. Cultural elements like
muscularity and individualism initiate this impact in global business. The shift of many
international marketing environments designs some cultural approaches in integrating
advertising strategies. A significant change in the international market is developed through a
presentation of various solutions to form good trading environments (Chaney 2018). Therefore,
different models of engaging international markets strategies have designs diverse self-serving
platforms of promoting goods and services. For example, masculine cultures require
international markets to have developmental goals. With this openness to strategic change,
implications of the culture of new technology replace an existing one.
In the case of individualism, the impact of cultures in the international markets requires
better principles of engaging large popularity. The market value in the international trade is
increased by the integrity of individualism. The culturally based goals are initiated through
individual decisions to change the destiny of trade mainstreams (Charlesworth 2018). Therefore,
such actions are initiated through specialize appeal of forming an infinite variety of goods and
services. For example, the response of consumers proportions is largely influenced by country of

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origin. Therefore, an individual is influenced to make decisions based on new technology to
reduce the cultural difference.
FLOW DIAGRAM OF CULTURAL IMPACTS IN INTERNATIONAL MARKET
Conclusion
Briefly, the assessments of cultural impacts are designed to improve international markets
systems. Distinguish community members' help in transmitting cultural elements to new
generations. Significant milestones of international markets are influenced by preferable
decision-making procedures in the business system. Norms and values of community cultures
CULTURAL FACTORS NON-CULTURAL FACTORS
Expansion of International
Markets; elements of cultures
and language
Embarrassing Moments in
the Purchasing Process;
religion and cultural value
Change of Global
Distribution Channel;
cultural variability and
power
Modification of Global
Promotion Strategies;
cultural norms and
regional character
Consumption of
Existing Technologies;
uncertainty avoidance
and masculinity

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train on enduring experiences that help in establishing Regional Corporation through
globalization. Therefore, cultures have a significant impact on the international marketing.

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References
Akerman, A. (2018). A theory on the role of wholesalers in international trade based on
economies of scope. Canadian Journal of Economics/Revue canadienne
d'économique, 51(1), 156-185.
Blakeman, R. (2018). Integrated marketing communication: creative strategy from idea to
implementation. Rowman & Littlefield.
Chernev, A. (2018). Strategic marketing management. Cerebellum Press.
Charlesworth, A. (2018). Digital marketing: A practical approach. Routledge.
Chaney, T. (2018). The gravity equation in international trade: An explanation. Journal of
Political Economy, 126(1), 000-000.
Dahl, S. (2018). Social media marketing: Theories and applications. Sage.
Jones, R. W., & Kierzkowski, H. (2018). The role of services in production and international
trade: A theoretical framework. World Scientific Book Chapters, 233-253.
Lake, D. A. (2018). Power, protection, and free trade: International sources of US commercial
strategy, 1887–1939. Cornell University Press.
McGovern, E. (2018). International trade regulation (Vol. 2). Globefield Press.
Tomczak, T., Reinecke, S., & Kuss, A. (2018). Introduction. In Strategic Marketing (pp. 1-18).
Springer Gabler, Wiesbaden.

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