Business Research Project Contents
Added on 2020-06-04
41 Pages8575 Words137 Views
Business ResearchProject
ContentsResearch Title..................................................................................................................................1Chapter 1: Introduction....................................................................................................................1P1. Produce a research proposal that clearly defines a research question supported by aliterature review...........................................................................................................................1Research aim and objectives........................................................................................................1Reason for choosing the research project....................................................................................1Research approach and methodologies........................................................................................2Activities and timescales..............................................................................................................2Chapter 2: Literature Review...........................................................................................................3Literature Review.........................................................................................................................3Chapter 3: Research Methodology...................................................................................................4P2. Appropriate research methods and approaches to primary and secondary research.............4P3 Conducting primary and secondary research through use of appropriate research methods.5Chapter 4: Data Collection and Analysis.........................................................................................8P4. Appropriate analytical tools, analyse research findings and data..........................................8Chapter 5: Conclusion and Recommendations..............................................................................15P5. Communication of research outcomes.................................................................................15P7 Considering alternative research methodologies..................................................................16Chapter 6: Personal Reflective statement......................................................................................16P6. Reflection on effectiveness of research methods.................................................................16REFERENCES..............................................................................................................................18
Research TitleImpact of digital technology on business activitiesChapter 1: IntroductionP1. Produce a research proposal that clearly defines a research question supported by a literaturereviewThe rate of competition among companies in this modern world is raising at tremendousrate. This is providing customers with the opportunity of have wider choice of products andservices (Lai, 2011). There are certain set of preferences that are carried out by people beforepurchase decisions are taken. Main focus of the research is to determine the impact of technologyon raising customer base for a particular selected firm. Research aim and objectivesAim: To determine the impact of digital technology on marketing department: A study onMarriott Hotel UK.Objectives: To analyse the concept of digital technologyTo identify the strategies applied in marketing through digital technology at Marriotthotel UK.To evaluate the impact of digital technology on raising sales and profitability of Marriotthotel UK.To recommend promotional strategies to attract customers through digital technology forMarriott hotel UK. Reason for choosing the research projectThere are various reasons due to which this topic is selected. With this respect, one of thereasons for this aspect is personal interest. I always wanted to develop my understanding towardsthe strategies that are applied by businesses to attract customers so that their sales andprofitability can be raised. Another reason is that the research will be helpful for developing myfuture career.Research approach and methodologiesVarious types of strategies, approaches, etc. are applied in research methodologies thatare helpful enough to conduct the research in an appropriate manner. As per the research1
approaches, the researcher will make use of deductive as it enables to cover general aspects thento specific topic (Neuman, 2013). Further, both primary and secondary methods will be appliedfor gathering information; primary through questionnaire and secondary through books, journals,online sources, etc. Activities and timescalesActivity1stWeek2ndWeek3rdWeek4thWeek5thWeek6thWeek7th Week8thWeek9thWeek10thWeekFindingresearch TopicLiteratureReviewDrafting ofmethodologyFinishingProposal Designingquestion andpilotresearchCarrying out2
andRecordingResearchDataAnalysis andMakingGraphsDiscussion andConclusionFinalReportEditingandCompletion3
Chapter 2: Literature ReviewLiterature ReviewAccording to Taylor, Fritsch and Liederbach, (2014) advancement of technology hashelped in improving the quality of services that are delivered by the firm. On frequent basis, therate of taste and preference of customer changes. It is important for the firm to make use ofimproved or new technology so that rate of satisfaction can be raised. As per Bell, Bishop andPrzybylski, (2015) employees are the one who have direct interaction with customers. There arecertain set of roles that has to be played by them. When they fail to perform their roles in aneffective manner, then it has negative impact over the business. When implementing any type ofchange with regard to technology, there are issues faced by the company. In this context, all theworkers may not be in favour of accepting the change. New technology makes management tohire or train people so that they are able to make use of them in an effective manner. Chapter 3: Research MethodologyP2. Appropriate research methods and approaches to primary and secondary researchThere are different methods, approaches and strategies that are applied so that researchaim and objectives can be attained. In this context, research methodologies consist of systematicanalysis made so that information can be gathered and appropriate outcome can be determined.Following are the research methodologies that will be used:Research philosophy: There are various sources through which information related withthe research topic can be gathered (Neuman, 2013). With this respect, there are mainly two typesof research philosophies which are interpretivism and positivism. Among these, the researcherwill make use of both the types as it enables to focus on the aim and objectives in an effectivemanner. Research approach: There are two ways that enables to present the research. These aredeductive and inductive, both these have their own set of importance (Taylor, Bogdan andDeVault, 2015). The researcher will make use of inductive approach as it focuses on theinformation gathered from specific to general and helps the viewers to understand the topicefficiently. Research design: This is the way that makes researcher to focus on step by step aspectsthat has to be covered so that the viewers are able to analyse the questions and to determine4
outcome for the research. These are of three types which are descriptive, exploratory andexperimental. The investigator will make use of descriptive research design. Data collection: It is required for the investigator to gather information and this is donethrough primary and secondary methods (Neuman and Robson, 2014). Among these, theresearcher will make use of both these methods. Primary through questionnaire and secondarywith the help of books, journals, online sources, etc. Data analysis: Analysis of data is possible by making use of two different methods whichare qualitative and quantitative. Among these, the investigator will make use of qualitativemethod. More specifically, thematic analysis will be used as it helps to present the information inform of tables, charts, graphs etc. (Cammarota and Fine, 2010).P3 Conducting primary and secondary research through use of appropriate research methodsIn order to conduct the research, there are various types of research methodologiesapplied and these methods, strategies, etc. are as follows:Research philosophy: These are considered to be the belief related with the analysis andcollection of information. In other words, these are the sources of learning and knowledge. Forthe process of research methods, this is the first one that comes in the Saunder’s onion (Hunleth,2011). Mainly, these are of four types which are realism, interpretivism, pragmatism andpositivism. In accordance with the present study on Marriott hotel, the researcher has made useof both interpretivism and positivism. Main reason due to which these two philosophies areselected as it helps to gain factual information. In other words, it focuses on facts regarding theresearch topic. Implementation of digital technology is analyzed and considering the findingsmade. More specifically, positivism is chosen as it helps to gather information on the basis ofobservation. On the other hand, interpretivism is selected as it enables to access the interpretingelements of the study. Research design: This is a type of research method that is helpful enough to provide dataabout the strategies that have to be adopted by investigator for coherent and logical integrationfor various types of components of study. These are of three types which are explanatory,descriptive and exploratory. In the present study of Marriott hotel, investigator has made use ofdescriptive research. This is selected as research design as it enables to focus on depictingparticipants in acute manner (Miller, Birch and Jessop, 2012). Other than this, it also helps todetermine the characteristics of phenomenon that is being studies. In accordance with the5
descriptive study, there are three different types of methods involved which are observation,survey and case study. This type of method is selected so that is help to adopt suitable strategiesto carrying out the research. This way, it enables to focus on the digital technology of cited firm.Research Approach: In accordance with this type of method, there are different ways thatcan be used by the researcher to present the information (Gale, Heath and Redwood, 2013).Selection of this type of method is done so that viewers are able to understand the informationpresented and it is selected as preference of the investigator. These methods are of two typeswhich are inductive and deductive. Inductive are those that enable to present the informationfrom specific to general. On the other hand, deductive is used in which the information gatheredis presented from general to specific. Among these types of research approaches, the investigatorhas made use of inductive approach in which information is provided in specific aspect and thengeneral data about the research topic is provided (Tong, Flemming and Craig, 2012). With thehelp of specific observation, the use of digital technology that is applied by the cited firm that isMarriott hotel is analysed and presented. Data Collection: In order to focus on the research information of the data related with thetopic. It is possible when researcher has selected most appropriate information for gatheringinformation (Smith, Devane and Clarke, 2011). In this process, there are two methods which areprimary and secondary. Primary is considered to be the method through which data is gatheredfor the first time. There are tools like observation, questionnaire, etc. On the other hand,secondary information is gathered from the side of other researchers who have focus on similarresearch topic. There are tools like books, online sources, journals, etc. Among these two, theresearcher has made use of both these methods. More specifically, primary method is selectedwith the help of questionnaire and secondary by making use of online sources, books, article’s,etc. Gathering of information enable to provide in depth understanding for the research and thusit makes viewers to understand the sources that are used of gather information (Davies, 2010).With the help of these two methods, the researcher has aimed at considering the sources for thedigital technology that can be used by Marriott hotel in an effective manner. Sampling: To gather information, it is required to select the sample size that will beeffective enough for which respondents who have proper information about the topic can beselected. These are of two types: probabilistic and non probabilistic sampling. Probabilisticsampling is determined to be randomly selection of respondents in which all the samples in the6
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