The Impact of Digital Technology on Business Activity: PDF

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Research Report
Table of ContentsCHAPTER 1: INTRODUCTION....................................................................................................3Significance of research..................................................................................................................4CHAPTER 2: LITERATURE REVIEW.........................................................................................4Social media impression on sales of Femina Fashion Media.....................................................5CHAPTER 3: METHODALOGY..................................................................................................7CHAPTER 4: DATA ANALYSIS AND PRESENTATION..........................................................8...................................................................................................................................................10CHAPTER 5: DATA INTERPRETATION..................................................................................13CHAPTER 6: CONCLUSION, RECOMMENDATIONS AND IMPLICATIONS.....................16REFERENCES..............................................................................................................................18.......................................................................................................................................................18
Title: The impact of digital technology on business activitiesCHAPTER 1: INTRODUCTIONDigital technology has become the essence of an organization without which it will bedifficult to grow business. It contributes in making effective customer relationship by connectingwith huge number of people. Femina is an entity engaged in carrying business of media thatfocuses on women's fashion(Alper and Goggin, 2017).It was incorporated in 1965 by MurielBox and was first feminist British publishing company. It has been a successful company indelivering promises and achieving objectives across the globe. The research report will exhibitelements such as importance of existence of digital technology in an corporate along with itsbenefits to business.Research aimTo identify the impact of social media on Fashion media (Fashion industry): A case study ofFemina”.Research rationaleThe purpose of this research, as per the point of view of Femina is to improve theiroperational activities in order to increase their profitability as well as brand image (Warner,2017). Another main reason behind this research is to analyse how many people is very wellaware about this company and their perception towards Femina. With relation to academic zone,this research will aid learner as they can enhance their knowledge and understanding on aparticular topic. Academic as well as professional skills of the leader will be increased, in orderto maximise their overall development along with career growth. At last, from the point of viewof scholar, this research will aid them to increase their knowledge about the operational activitiesof Femina. As a result, this research will help them while working within the same industry(.Giones and Brem, 2017).Research objectiveTo evaluate the concept of Social media.To analyse the impact of social media on Femina Fashion Media.To identify the importance of social media on enhancing sales of Femina Fashion Mediaby 10% in 3 Months.Research questionsWhat is the concept of Social media ?3
What are impacts of social media on a Femina Fashion Media?How social media will increase sales of Femina Fashion Media by 10% in 3 Months?Significance of researchThe research about digital technology is important to analyse how it going to affectbusiness organization. The information and data gathered from research will give idea aboutcompetitive advantages, profitability, satisfaction of customers and market standing of acompany. Strategies and plans will be made on this report which will help Femina achievingdesired results and become a leader (Kane, G.C., and et. al., 2015).CHAPTER 2: LITERATURE REVIEWIt an essential part of the whole research which includes review or critically analyseinformation presented in an organised form. In other words, In-depth knowledge about thesubject matter can be ascertained in a summarised form.Concept of social mediaSocial media is platform provided in a computer which is accessed with the help ofinternet. It is used to connect with rest of the world by sharing information, ideas and perceptionsthrough virtual networks. It facilitates in faster communication electronically. In the words ofRon Jones,“social media essentially is a category of online media where people are talking,participating, sharing, networking and bookmarking online.” It is an easy way to interact withand to know what's happening around the world. Software or web-application such as Facebook,Twitter, Linkdin, Instragram etc.Earlier, social media was originally developed for interaction with family and friends.During that phase, business organizations saw great potential in social media platforms to earnincreased amount of profits, improve brand image, create good relationship with wider publicand many more. Further, an entity can expand its business online because majority of public isactive on famous social media or sites (Henriette, Feki and Boughzala, 2015).It offers business tools like Social CRM (customer relationship marketing) whichestablishes valuable and good relationship with customers. Facebook page can be considered init, as it helps Femina to get customers' feedback which helps it understand and resolve theirqueries. Also, it gives real time status about its position among its competitors, on the basis ofnumber of customers, sales, profits, brand value and many more.4
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