Digital Technology Implementation in Unicorn

This research project examines the implementation of digital technology in Unicorn's business, analyzing data collected through a questionnaire to understand its impact on various aspects like social media, online presence, customer behavior, and the advantages and disadvantages of digitization. The project concludes with recommendations for Unicorn to further leverage digital technology for growth and success.

RESEARCH PROJECT

Table of Contents
Plan and design data collection ..................................................................................................3
Recommendations and conclusion ...........................................................................................23

Plan and design data collection
QUESTIONNAIRE
Name
Age
Gender
1 How can Unicorn implement the digital technology in their business?
 Social media
 Marketing sources
 Cannot say
2 What are the sources of digitization?
 Websites
 Facebook
 Both of the above
3 Is Unicorn have any online website?
 Yes
 No
 Don't know
4 Which source is applied by Unicorn in their business?
 Social media
 Paid search
 Cannot say
5 What are the advantages of technical advancement?
 Improve work performance
 Increase productivity
 Both of the above
6 Which one is the main drawback of digitization?
 Time consuming
 Costly
 Cannot say
7 Is retail industry provide facilities of online shopping to their customers?

 Agree
 Disagree
 Not agree not disagree
8 Is Unicorn adopting the modifications of technology?
 Yes
 No
 Don't know
9 How customers are using the advantages of digitization?
 Via mobile
 Via agent
 Cannot say
10 Do Unicorn have any internet access?
 Yes
 No
 Don't know
11 Is it easy to access online services of Unicorn?
 Agree
 Disagree
 Cannot say
12 Does customers purchase goods via online?
 Yes
 No
 Don't know
13 How Unicorn can access the internet?
 Modem
 Cable
 Both of the above
14 Which options are providing by Unicorn to payment of the products?
 Cash on delivery
 Advance payment
 Don't know

15 Does Unicorn have virtual learning environment?
 Yes
 No
 Cannot say
16 Is Unicorn providing discount offers on register online booking?
 Strongly agree
 Strongly disagree
 Not agree not disagree
17 Is digital technology impacts on the business activities?
 Yes
 No
 Don't know
18 In which manner digitization affect the business?
 Positively
 Negative
 Both of the above
19 Which factor affects the business in strong manner?
 Economic factor
 Technical factor
 Environmental factor
20 Is it beneficial for the Unicorn to implement the technical advancement in their marketing
activities?
 Yes
 No
 Don't know

Theme 1 Unicorn can implement the digital technology in their business via Social media
How can Unicorn implement the digital
technology in their business?
Respondents
 Social media 15
 Marketing sources 3
 Cannot say 2
Interpretation
From the above graph it can be concluded that there are 15 respondent out of 20 who
agreed that company is implementing digital technology in their business via social media. There
are various sources of social media as well. The foremost source is internet. Company can
develop the business plan to attract more customers towards their business to purchase goods and
services. Employees can increase their skills and knowledge about technological advancement
which is beneficial for business to get success. Furthermore, there are 3 respondents who are
agreed that business is using marketing sources such as newspaper, magazines and so on to
implement digitization.
Theme 2 Websites and Facebook are the sources of digitization
What are the sources of digitization? Respondents
 Websites 3
 Facebook 2
 Both of the above 15
Social media Marketing sources Cannot say
0
5
10
15
15
3 2
Respondents

Interpretation
As there are different sources of social media, company is using Facebook and websites
to increase their productivity and sales volume. It is accepted by 15 respondents out of 20 i.e. In
present time, all consumers have their personal mobile phones and they are using Facebook,
Instagram, twitter and many more sites to get information about market. Facebook is one of the
best source to attract more customers towards their business because this application is using by
70 % of the people as per the current research. Company have to develop the attractive
presentation with including all information and data about the company.
Theme 3 Unicorns have online website
Is Unicorn have any online website? Respondents
 Yes 10
 No 7
 Don't know 3
Interpretation
From the above graph it is resulted that unicorn is having online website and the address
is www.unicorn.com. Through which they offered various facilities to the consumers to increase
their satisfaction level.
Theme 4 Social media source is applied by Unicorn in their business
Yes No Don't know
0
2
4
6
8
10
10
7
3 Respondents

Which source is applied by Unicorn in their
business?
Respondents
 Social media 9
 Paid search 8
 Cannot say 3
Interpretation
The social media programs such as Facebook, Twitter and YouTube can be utilized by
the administration in order to boost its products and services among marked mass. With the use
of these media, enterprise firms can catch more figure of customers towards their products and
services. The utilization of mobile phones in the enterprise assists to stay in contact with group
that are residing in other states.
Theme 5 Improve work performance and Increase productivity both are the advantages of
technical advancement
What are the advantages of technical
advancement?
Respondents
 Improve work performance 8
 Increase productivity 2
 Both of the above 10
Social media Paid search Cannot say
0
2
4
6
8
10
9 8
3 Respondents

Interpretation
The determination is measurable and can be individualized, it also helps in built
relationship with customers and vantage the power of social media. The large volume of data can
be collected by Unicorn from the diverse origins such as enterprise proceedings, social media,
etc. and settled on data collected, the organization can anticipate the consumer buying behavior.
Response that is being presented on this social media program will assist company to amend its
services. So, both of these digital technology that is big data analytic and social media platform
will be advantageous for the institution in the upcoming years and will change customer
expiation. Company will be capable to evolve advanced products and will vantage antagonistic
rewards from the competitor organizations.
Theme 6 The main drawback of digitization is that it is costly.
Which one is the main drawback of
digitization?
Respondents
 Time consuming 6
 Costly 10
 Cannot say 4
Improve work performance
Increase productivity
Both of the above
0
2
4
6
8
10 8
2
10
Respondents
Time consuming Costly Cannot say
0
2
4
6
8
10
6
10
4
Respondents

Interpretation
Disadvantages anticipate Cyberspace merchandising thrust can be traced, Revelry
recessed by too much online Ad Jumble, Not be proper for the products, Concern high level of
competition, Selling award can be injured by ruinous response, It is highly supported on
Relevant explanations which can be prepared to shift, is not yet grasp by all groups.
Government occupations might decrease which in turn may path to civilian persons' ferment.
People will use free WiFi just for time pass which is actual scenario in metros. The main
drawback is that to implement the technical advancement in the business is highly costly. Owner
requires higher amount of investment to implement.
Theme 7 Retail industries are providing facilities of online shopping to their customers
Is retail industry provide facilities of online
shopping to their customers?
Respondents
 Agree 12
 Disagree 5
 Not agree not disagree 3
Interpretation
Retail industries are providing facilities of online shopping. As per the above graph it can
be interpreted that company is giving services online. It is the easiest method because by
Agree Disagree Not agree not disagree
0
2
4
6
8
10
12
12
5
3 Respondents

providing products online, customers satisfaction level is increased. They feel happier and
satisfied.
Theme 8 Unicorns is adopting the modifications of technology
Is Unicorn adopting the modifications of
technology?
Respondents
 Yes 9
 No 7
 Don't know 4
Interpretation
It is not easy to implement the modifications and changes of technology in the business
because employees has the mindset that it will be wastage of time and cost consuming. A better
leader can change the mindset of those employees by communicating effectively. From the
above graph it can be conclude that there are 9 respondents who are agreed that company is
adapting these modifications effectively. Company have skilled and well trained employees who
strongly adapt these changes as they treated these alterations as challenges which will be
beneficial for their company.
Theme 9 Customers are using the advantages of digitization via mobile
How customers are using the advantages of
digitization?
Respondents
 Via mobile 8
Yes No Don't know
0
2
4
6
8
10 9
7
4 Respondents

 Via agent 5
 Cannot say 7
Interpretation
As companies are providing online facilities so customers can take advantages of these
facilities through their mobile or computer. Companies are giving different offers which comes
as a notification on the mobile phones. Consumer can gain benefits of these offers by shop
online. Mobile is one of the most and fastest changing source which is used by 90 % of the
people so it is great opportunity for the retail industries to sell more and more products and
services online. Consumers can take advantage through agents as well but in now days, when all
customers have their own phone and easy to access the website it is not required to hire agents.
Theme 10 Unicorns have internet access
Do Unicorn have any internet access? Respondents
 Yes 11
 No 5
 Don't know 4
Via mobile Via agent Cannot say
0
1
2
3
4
5
6
7
8
8
5
7
Respondents

Interpretation
From the above graphical representation, it can be interpret that company have internet
connection as company is providing products and services online. They access the internet
through cable which is one of the most useful connection system and speed is based on the
services offered. There are different methods to access the internet as wireless, modem, data
cable and so on. Speed of the connectivity are also varied upon their utility.
Theme 11 it is easy to access online services of Unicorn
Is it easy to access online services of
Unicorn?
Respondents
 Agree 12
 Disagree 4
 Cannot say 4
Yes No Don't know
0
2
4
6
8
10
12 11
5 4
Respondents

Interpretation
Company is providing the easiest method to shop online as it is accepted by majority of
the respondents. The profile of the company and choosing options are also easy and in simple
language. The payment method is simple as well. If customers feel that it is time consuming to
shop online then they will go to another website which is the cause of drawback to the business.
Organisations have to apply simple terms and conditions to purchase services online. In today's
competitive market, all companies have their own websites and all are trying to give their best to
attract more customers. In addition to this, company is also furnishing its best to the customers to
increase the level of satisfaction
Theme 12 customers purchase goods via online
Does customers purchase goods via online? Respondents
 Yes 13
 No 4
 Don't know 3
Agree Disagree Cannot say
0
2
4
6
8
10
12
12
4 4 Respondents
Yes No Don't know
0
2
4
6
8
10
12
14
13
4 3 Respondents

Interpretation
From the above graphical representation, it is resulted that majority of the respondents are
agreed that customers are purchasing goods and products of the company online. Sales volume
has also increased of the company which is also shows that users are using their websites as it is
giving offers, innovative ideas in existing products, creative goods and better services to the
customers. Consumers get more varieties of the products online instead of shopping go through
the company. They can easily access the product and get information about the goods in just few
seconds at their home.
Theme 13 Unicorns can access the internet through Modem
How Unicorn can access the internet? Respondents
 Modem 9
 Cable 8
 Both of the above 3
Interpretation
There are different ways to access internet in the business such as dial-up, DSL, cable,
wireless, satellite and cellular. These all sources use various hardware to different connection
speeds. As digitization has changed the whole market, faster internet connections are required to
handle these modifications. Dial up source is cheapest one but it is also slow in speed while
digital subscriber line is two way internet connection which is always on. Connection speed
Modem Cable Both of the above
0
2
4
6
8
10 9 8
3 Respondents

under this depends on the service substance. One of the best source to access internet is cable
which is using by company as it is accepted by majority of respondents.
Theme 14 Cash on delivery option is providing by Unicorn to payment of the products
Which options are providing by Unicorn to
payment of the products?
Respondents
 Cash on delivery 11
 Advance payment 4
 Don't know 5
Interpretation
There are various methods to payment of the product or service which has bought by
customers. In the term of online shopping, company provides different methods by which
consumer can pay. Methods such as cash on delivery, cash before delivery, advance cash and so
on. In cash before delivery, product is shipped only when owner of good has received full
payments. While many of the companies demand for the advance payment of the product in
Cash on delivery Advance payment Don't know
0
2
4
6
8
10
12 11
4
5 Respondents

which order is not processed until full payment is received in advance. One of the best method of
payment is cash on delivery and company is also providing this facility to customers as it is
accepted by majority of respondents.
Theme 15 Unicorns have virtual learning environment
Does Unicorn have virtual learning
environment?
Respondents
 Yes 12
 No 5
 Cannot say 3
Interpretation
From the above graph it can be interpreted that Unicorns have virtual learning
environment as it is agreed by 12 respondents out of 20. Internet has changed the whole
environment as internally and externally. Different sources as Facebook and twitter allows
people to communicate their ideas and thoughts to another person in just few seconds. But still
there are many workers who do not have knowledge about these social media. So virtual learning
programs are the activities which used computer software to deliver the knowledge about
digitization and technical equipments to their employees. Company have these types of
environment which increase the skills and knowledge about the technology advantage.
Theme 16 Unicorns is providing discount offers on register online booking
Yes No Cannot say
0
2
4
6
8
10
12
12
5
3 Respondents

Is Unicorn providing discount offers on
register online booking?
Respondents
 Strongly agree 10
 Strongly disagree 6
 Not agree not disagree 4
Interpretation
Unicorn is providing different facilities and offers to their customers if they shop online.
There are various offers which can be provided by company such as buy one get one offers, cash
back, coupons, vouchers and many more. Company gives different coupons to their existing
customers which increase the level of loyalty towards their company. To provide shop online is
beneficial for the company as well because business can provide more products at the same time
to different customers on different locations. There are 10 respondents who are strongly agreed
that unicorn is providing numerous offers.
Theme 17 digital technology impacts on the business activities
Is digital technology impacts on the business
activities?
Respondents
 Yes 12
 No 5
Strongly agree Strongly disagree Not agree not disagree
0
2
4
6
8
10
10
6
4 Respondents

 Don't know 3
Interpretation
Digitization impacts not only marketing activities but also business activities. Marketing
activities consider the factors which are related to external factors while business activities
considered to internal factors. Employees of the workers also affected by the technical changes.
Many of the workers does not accept these modifications in their business because they think
that it is wastage of time. A good leader can change the mind set of these employees by
communicating the advantages and benefits of implementation. It is accepted by 12 frequents out
of 20.
Theme 18 digitization affect the business in both Positive and Negative manner
In which manner digitization affect the
business?
Respondents
 Positive 4
 Negative 3
 Both of the above 13
Yes No Don't know
0
2
4
6
8
10
12
12
5
3
Respondents

Interpretation
Technological factors affect the business in both positive and negative manner. All the
external factors of the market has their own affects which may be positive to the activity or many
be negative. It will be impact in positive manner if a company analyse these factors before going
to start business or launch something new. From the above graph it can be resulted that there are
13 respondents who are agreed that digital technology impacts in both manner. Positive impacts
as faster information, greater reach to customers, technology and wide options. However,
negative impacts such as burden of marketing shift, raised customer power, misleading statement
and unauthorised workers have power to impact the business negatively.
Theme 19 Technical factors affect the business in strong manner
Which factor affects the business in strong
manner?
Respondents
 Economic factor 8
 Technical factor 9
 Environmental factor 3
Positive Negative Both of the above
0
2
4
6
8
10
12
14
4 3
13
Respondents

Interpretation
There are many sources which affect the business. Mostly external factors impact the
activities of the organisation in strong manner. It includes political, economical, social, technical,
environmental and legal. To analyse these factors is essential for the company to get success
which can be done by pestle analysis. This is the model which evaluate all these components and
identify the impacts of each factors on the business. Technical factors affect the business in
string manner as it has changed the whole environment of market. All companies are
implementing technical factors in their activities to retain its position in the market place.
Theme 20 It is beneficial for the Unicorn to implement the technical advancement in their
marketing activities
Is it beneficial for the Unicorn to implement
the technical advancement in their
marketing activities?
Respondents
 Yes 10
 No 7
 Don't know 3
Economic factor Technical factor Environmental factor
0
1
2
3
4
5
6
7
8
9 8
9
3 Respondents

Interpretation
To implement the digitization in the unicorn business is beneficial as it helps in increase
the productivity, improve the work efficiency, decrease the obstacles and raise the sales volume
or profitability margin. From the above graph it can be resulted that there are 10 respondents out
of 20 who are agreed that to implement the digital technology is beneficial. Companies who are
using technology in their business and marketing activities will definitely get success in the
competitive market. It is the source which can grab attention of customers towards their products
and services. Marketing activities consider selling and promoting the goods. Its effect on
operational costs, better communication, accrued productivity, extend customer bases and
cooperation. Micro organizations are mostly used technical means in their planning process to
increase more profit and result.
Recommendations and conclusion
Recommendations
In order to carry this report, there are some recommendations given to the company to
increase the effectiveness of the business which are as follows :
Train workers : It is recommended to the business that provide proper training and development
programs to their workers to increase their knowledge and skills to use technical advancement in
their business and marketing activities which will assist to grow the business (Jensen, 2017).
Company have to give instructions about the digital tools and software which are using by
Unicorn company.
Yes No Don't know
0
2
4
6
8
10
10
7
3
Respondents

Implement creativity and innovations : To implement the new features in the existing products
and services can attract more customers towards their business. With the using of digital tools
company can add innovative ideas and also can develop the environment of creativity which will
be helpful in producing more goods and increasing profitability margin.
Put more investment : Company have to put more funds to implement the digital tools because
it is beneficial for the business activities. Unicorn can develop their business plan and more
attractive profile on social media through digitization. From the above report it is resulted that
company is required more funding. There are various sources by which company can collect
funds. One of the most useful sources are equity and debts (Litan and Rivlin, 2014).
Implement the strategy : Company has to develop new strategies to implement the advanced
digital technology in their business. Many of the employees are not agreed to accept these
modifications regarding to digitization but a good communicator and leader can change their
mindset to adopt these alternations which can provide more profitability margin.
Identify tools of digital technology : It is important to continuously find out the different digital
tools. It will be beneficial for the company if they use various tools as per the requirements.
There are numerous digital tools in which social media are the foremost. It also has various
resources such as Facebook, Instagram, twitter, you tube and many more which can be used by
company to attract more customers and increase sales volume.
Conclusion
In order to focus on the present study, it can be concluded that digital technology create
significant advantages in Unicorn to promote effective work performance. In this regard, social
media is useful perspective that helps to promote desired results in the country. On the basis of
respondents views, it can be summarised that website and Facebook both are major perspectives
that assists to promote significant advantages at workplace. It will focus on maintain growth and
importance of nation through they are able to communicate significant results in the country.
Moreover, it could be articulated that online website of the chosen business assists to maintain
more effective growth in the country. On the basis of creative facilities, it can be stated that
chosen business require to focus on upcoming advantages. In order to consider effective work
performance, it can be discussed that with implement digital technology elements online
shopping of customers easily increases that assists to meet with aims and objectives. Adopting
modification also need to consider that develop by technology in selected enterprise. As results,

it will assist to maintain more effective growth in the company. At last, it can be concluded that
access of internet services is important perspective for business development.

REFERENCES
Books and journals
Jensen, R., 2017. The digital provide: Information (technology), market performance, and
welfare in the South Indian fisheries sector. The quarterly journal of economics. 122(3).
pp.879-924.
Litan, R. E. and Rivlin, A. M., 2014. Projecting the economic impact of the Internet. American
Economic Review. 91(2). pp.313-317.