RESEARCH PROJECT CHAPTER 1:- INTRODUCTION 1 1.1 Background of research 1 1.2 Research Aim 2 1.5 Research Objective 2 1.5 Research Aim 2 1.5 LITERATURE REVIEW 4 Impact of technology (social media) on p

   

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RESEARCH PROJECT
RESEARCH PROJECT CHAPTER 1:- INTRODUCTION 1 1.1 Background of research 1 1.2 Research Aim 2 1.5 Research Objective 2 1.5 Research Aim 2 1.5 LITERATURE REVIEW 4 Impact of technology (social media) on p_1
Table of ContentsCHAPTER 1:- INTRODUCTION...................................................................................................11.1 Overview of research .......................................................................................................11.2 Background of research ...................................................................................................11.3 Significance of the research..............................................................................................21.4 Research Aim ..................................................................................................................21.5 Research Objective...........................................................................................................21.6 Research Questions..........................................................................................................31.7 Gantt chart........................................................................................................................3CHAPTER 2: LITERATURE REVIEW.........................................................................................4To determine the impact of technology (social media) on profit and productivity of thecompany.................................................................................................................................4Determination of Range of technology which is employed...................................................6RESEARCH METHODLOGY.......................................................................................................7Type of investigation..............................................................................................................7Research Philosophy..............................................................................................................8Research design......................................................................................................................8Research approach..................................................................................................................8Data sampling.........................................................................................................................8Data collection........................................................................................................................8Ethical consideration..............................................................................................................9DATA ANALYSIS..........................................................................................................................9CONCLUSION..............................................................................................................................21RESEARCH ETHICS ...................................................................................................................21RECOMMENDATION.................................................................................................................21REFELECTION.............................................................................................................................22REFERENCES..............................................................................................................................24
RESEARCH PROJECT CHAPTER 1:- INTRODUCTION 1 1.1 Background of research 1 1.2 Research Aim 2 1.5 Research Objective 2 1.5 Research Aim 2 1.5 LITERATURE REVIEW 4 Impact of technology (social media) on p_2
RESEARCH PROJECT CHAPTER 1:- INTRODUCTION 1 1.1 Background of research 1 1.2 Research Aim 2 1.5 Research Objective 2 1.5 Research Aim 2 1.5 LITERATURE REVIEW 4 Impact of technology (social media) on p_3
TITLE:- “ To determine the impact of digital technology on business activity of SME”. A casestudy on Dixon Schwabl.CHAPTER 1:- INTRODUCTION1.1 Overview of research In the market there is a huge competition and for such companies do make better strategyand decision which can make them to fight in market and covert organisation to perform ineffective way. Research is something which can help in collecting and gathering information anddata, accurate facts and figures help company to produce the better policy and procedure andsuch thing can make them to earn higher profits as well. The main motto of this research is toocollect accurate data related to digital technology and its impact on the business activity ineffective manner as well (Jagongo and Kinyua, 2011). The reason being technology haveemerged to be one of much talked about segment in small enterprise. Digital tools andtechnology has proved to be boon and bane for organisation therefore before opting for digitalmeasures it is crucial to identify whether it will be a right measure for an organisation or not. Thelevel of convenience and efficiency which has been provided by technology makes it worthadopting. On the other hand, reliance and short term approach makes it questionable. Therevolution which has been brought by technology makes it essential for businesses to ventureinto the same. The enterprise which has been chosen for this research is Dixon schwable. It is anadvertising, PR and digital media organisation agency specialises for developing marketingservices and campaign. The changes in efficiency and productivity are determined when optingfor popular digital measures (Burns, 2016). 1.2 Background of research The present market have made it necessary to venture into digital platforms if businessare to be sustained in operating market. Therefore it has become obligatory for organisation toopt digital technology so that needs and demands of clients could be fulfilled. Dixon is a smallscale enterprise which means that it carries a niche clientèle whose advertising and marketingneeds are fulfilled by this company (Mbogo, 2010). This agency is recently awarded as one ofthe top 100 privately held fastest growing enterprises in Roachester. This enterprise is formed in1987 and have tried to reform manner in which communication takes place betweenorganisations and its prospects. The services are catered to approximately 200 countries. This1
RESEARCH PROJECT CHAPTER 1:- INTRODUCTION 1 1.1 Background of research 1 1.2 Research Aim 2 1.5 Research Objective 2 1.5 Research Aim 2 1.5 LITERATURE REVIEW 4 Impact of technology (social media) on p_4
organisation is known to help other organisation to succeed and achieve their goals. Thisresearch will identify the implication of adopting of new measures of technology considering thisenterprise. 1.3 Significance of the researchThe major significance of research is that it assists in overcoming planning andoperational issues which are encountered by an organisation. This particular research focuses onchanges which digital technology can integrate in performance of an organisation. The effect ofprofitability and productivity of the company is determined at the end of this report (Alshamaila,Papagiannidis and Li, 2013). The major challenges to which a business is exposed to can becountered with digital technology or not. The causes which are to be identified relating tostagnant performance could be transformed by providing training to employees so that suchsituation can be dealt. Research helps in identifying various aspects through which problemsarise in business are resolved.1.4 Research Aim The aim of research is considered to be most critical part. The aims of research definedwhat a scholar wishes to achieve with the help of this dissertation. The aim of this research is toidentify changes in performance on a small enterprise prior to adapting digital technology. Theaim of this research is “ To determine the impact of digital technology especially social media onbusiness activity of SME”. A case study on Dixon Schwabl.1.5 Research ObjectiveResearch objectives are identified to be purpose for which research has been conducted.The scholar aims to identify answer to these objectives which are taken before research. Themajor aim behind establishing of objectives is to determine possibility of conducting a study inthe market (Urquía Grande, Pérez Estébanez and Muñoz Colomina, 2011). The formulation ofresearch helps in staying in touch with the topic and not deviating during course of the study. Objectives of research: To determine the impact of technology (Social media) on profit and productivity of company. To identify performance of organisation after implementing social media in better manner. 2
RESEARCH PROJECT CHAPTER 1:- INTRODUCTION 1 1.1 Background of research 1 1.2 Research Aim 2 1.5 Research Objective 2 1.5 Research Aim 2 1.5 LITERATURE REVIEW 4 Impact of technology (social media) on p_5
To determine the range of technology on the operation of firm. 1.6 Research Questions These tend to be problems and issues which are encountered by business and have notbeen resolved. The objectives which have been formed during the study can be answered withthe help of research questions. Major questions which are to be answered during the study are asfollows: What is the impact of technology (social media) on profit and productivity of thecompany?How well is business performing after adopting social media?What is range of technology which is adopted by company and its impact uponoperation?1.7 Gantt chart3
RESEARCH PROJECT CHAPTER 1:- INTRODUCTION 1 1.1 Background of research 1 1.2 Research Aim 2 1.5 Research Objective 2 1.5 Research Aim 2 1.5 LITERATURE REVIEW 4 Impact of technology (social media) on p_6

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