Data Art Case Study: Workplace Culture & Organisational Efficiency

This report examines the impact of workplace culture on organizational efficiency, using Data Art as a case study. It employs Porter's Five Forces and PESTEL analysis to assess the external environment, identifying key drivers such as AI adoption and cloud technology. The report also utilizes culture web analysis to understand Data Art's internal dynamics, including stories, rituals, symbols, and organizational structure. Furthermore, it addresses an ethical dilemma faced by the company and proposes actions for resolution from an ethical viewpoint. The report concludes with a reflective essay on the learning outcomes acquired from the module, highlighting their potential benefits for effective decision-making. Desklib provides a platform to access similar solved assignments and resources for students.

Workplace Culture and
its impact on
Organisational
Efficiency

Contents
 INTRODUCTION..................................................................................................................1
 MAIN BODY.........................................................................................................................1
 TASK 1...................................................................................................................................1
Porter's Five Forces Model.....................................................................................................1
PESTEL analysis....................................................................................................................2
Key Drivers............................................................................................................................4
Culture Web Analysis.............................................................................................................4
Relationship between present culture of and financial and non-financial performance.......7
Ethical Dilemma at the company...........................................................................................8
Actions to resolve the ethical dilemma at the company with justified ethical view point.....9
 TASK 2.................................................................................................................................10
Individual Reflective essay...................................................................................................10
 CONCLUSION....................................................................................................................13
 REFERENCES.....................................................................................................................14

 INTRODUCTION
Every business organisation faces many uncertainties due to which the performance of
organisation is affected (Ferri, 2018). There are various factors that are responsible for the
declining of performance such as political instability, fluctuation of inflation rates, strikes or
lockdowns. In 2020 whole world is affected by the Covid-19, pandemic. It has affected the
business operations highly. It also affected the economic of scale and organisational culture of
the company. This project report is based on Data Art, an IT multinational company that engages
its in design and develops the support for the software. It was founded by Eugene Goland in
1997. It deals in various areas of Argentina and Bulgaria. The number of employees are working
in this organisation are approximately 500 as per 2021. This project report will cover the
environmental scanning tools and environmental analysis techniques along with its key drivers.
In addition to that, it will also cover the ethical dilemma that the company is facing after the
pandemic. The task 2 will cover the reflective part of the learning outcomes that have acquired
by this module with some examples that me be beneficial for taking effective decisions.
 MAIN BODY
 TASK 1
For every business organisation, it is needed to analyse the environment in order to anticipate the
changes which are related to uncertainties. They may impact adverse on the business operations
and lowers the performance of organisation. Porter's five model and PESTEL analysis are the
tools and techniques that are used in analysing the environment.
Porter's Five Forces Model
This framework is used to analyse the factors that affects the business operations and its
performance (Kim, 2017). After the pandemic many companies have to to shut their business as
they are unable to operate their business in non profitable environment.
 Competition between rival entities – As the company is dealing in technological sector so
there is a cut throat competition in the market. Many companies offers similar product as
cheaper price that becomes very challenging for the company to reduce the price so that it
can face competition. In case of Art data, there are many similar companies thart provides
same services but due to pandemic, some small companies shut their business and
decreases competition.
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 Threat of New Entrant – It is needed a huge investment while entering in this industry. So
due to the investment barrier it becomes ease for the company to face competition
(Litvin, 2019). For the entering company, it is difficult to survive in front of big
companies like Art data.
 Bargaining power of suppliers – The company should opt the right supplier who provide
standard components. The licensed software supplied by suppliers may demand for more
as only few suppliers are available in the market. The whole business of Art data rely on
the software that are needed to be purchased at any cost. The supplier companies can also
charge annual fee for the up gradation. The service price may be hiked due to additional
charges.
 Bargaining power of customers – In this service based IT industry, it allows the
customers to opt the service by different vendors who are offering similar service at
lower price (Moonen, 2017). The customer have the ability to influence the price and
quantity. When the number of customers are fewer and the number of sellers are high
then the customer can switch. The buying power is low when the competitors are offering
different or unique product.
 Threat to substitute products or services – This study helps in understanding the
switching from a product to another product of different country. The market have many
alternatives that enables customer to switch from one product to another. After the
pandemic, many companies tries to make sustainable position in the market and they
bringing innovation to their products.
PESTEL analysis
It may be defined as the tool or framework that can be used to analyse the external factors
that may impact an organisation. It is needed to analyse all the key factors that adversely affects
the functioning of the business. There are various risk involved in the environment. Following
are the factors that influences the functions of data Art.
 Political – These factors relates to government rules and regulations that influences an
economy or whole industry. These may be some legislations or economic policies. The
taxation rules are very rigid in UK that makes difficulty in operating the business. In
addition to that, due to political instability the company face many difficulty in running
its business.
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 Economic – These factors can affect the long term project of software based companies
(Pergelova and Angulo-Ruiz, 2017). Rate of inflations and fluctuation in exchange rate
may adversely affect the business functions. The company should monitor the trade cycle
phases whether the company is in its expansion or in declining phase. Unemployment
rate should also be taken into consideration while scanning the economic environment.
The potential of consumer spending also affects the business directly.
 Social – Everything that goes in society affects the business directly or indirectly. It nay
affect in either positive or negative way. The demographics of market should be analysed
in order to make affective software. It must analyse the social needs and provide their
services based on the requirement of individual. System modernization is rapidly
increasing after the pandemic. People are working from home that requires high tech
software which enables them to connect with each other.
 Technological – As the technology is upgrading day by day so it is needed to upgrade the
technological resources in order to make the work effective and faster. In software and
mobile application based company technology affects the operations in its industry. The
business potential can be changed if everything is based on Artificial intelligence,
technology research and automation. The company also involves in customised software
according to need of customers. It deals in B2B and B2C sector which helps in covering a
major part of market. This helps in understanding the existing technology and identifying
how it can be made better.
 Environmental – In IT industry, environmental do not play an important role as it does
not affect the elements of environment. But somehow it indirectly affects in terms of
radiations. During the pandemic, to connect millions of people at a same time, a virtual
platform is provided that emits radiations. The radiations are harmful for human beings
and thus affects environment.
 Legal - The business organisation may affect the business either in internal or external
level. So it is understand all the legal rules and regulations that might affect the software
industry (Ugrin, Pearson and Nickle, 2018). The company should operate with standard
safety, legal policies and labor laws in order to carry out business functions smoothly.
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Key Drivers
 Use of Artificial Intelligence – This makes the company to use of Artificial
Intelligence which helps in creating insights of the customers data. It helps in
understanding the customers demand and conduct research to provide with better
and feasible solution to customers. It also enhances the culture of organisation s it
helps in understanding what drives to work effectively in an organisation (Aktar,
2018).
 Supportive government policies – The government policies of UK makes the
company to operate in pandemic. During the pandemic, several policies are made
in order to provide relaxation to people of various industry. This enables company
to operate smoothly.
 Low cost – During the pandemic virtual platforms are provided so that people can
connect with other other. Zoom meetings are conducted for taking regular updates
of the tasks. This helps in saving of time and money as technology made
everything faster and easier.
 Use of cloud technology – Earlier companies are storing their data in traditional
way but it becomes complex to store big data. Companies like data Art provides
with cloud based applications that allows individuals to keep their data safe sand
secure on cloud space at a nominal charges. The company is facing high demand
during Covid and it becomes a necessity for the companies to opt for this
technology.
 Heavy demand of applications – As the pandemic strikes all over the world,
technology facilitates in working with virtual experience. Companies are
switching their business to online mode that helps in making their work effective
and faster. In order t provide ease to the employees, many companies provide
mobile applications that facilitates flexibility in their work.
Culture Web Analysis
The culture web analysis includes six elements and help individuals analyse the
assumptions, convictions and paradigm within an organization to develop complete
understanding of the organizational culture. The elements provided in the culture web analysis
are interrelated and provide a complete view of the organizational culture. In context of the
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technology company, Data Art the organizational culture includes the six elements described in
the web culture analysis which are stories, rituals and routines, symbols, organizational structure,
control systems and power stricture. COVID-19 pandemic has affected businesses form their
core and also impacted various elements of organizational culture. The explanation of the each of
the element of web culture analysis in context of the technology company Data Art is provided
below: Stories: This refers to the occurrences in the history of the company which are talked
about inside and outside the company. In context of Data Art, the story of global
expansion of the company from United States to becoming a multi-national software
technology provider is an important part of organizational culture which guides the
company in further expansion to profitable markets. The story is part of the
organizational culture as it creates an environment focused on further expansion.
COVID-19 affects the story of Data Art as it introduces various threats to smooth
expansion of the company. The safety threats introduced by COVID-19 along with
economic downturn have made international expansion of business more difficult. This
affects the story element of Data Art’s culture as the company faces challenges in further
international expansion. Rituals and Routines: The acceptable behaviour of employees in the company which
includes daily activities and ways if interacting. In case of Data Art the specific is
focused on collaboration between employees so that they are able to attain their best
while working in a professional environment. This is evidenced by employee statement
that Data Art provided professional environment where employees help each other to
attain the best results. The rituals and routines which centre around collaboration on
communication and regular meetings along with open communication. The routines and
rituals centred around communication and collaboration at Data Art are impacted by
COVID-19 as has replaced physical working with remote working. Data Art now faces
the challenge of maintaining balance between offline and remote working so that
employees are able to collaborate with each other effectively despite being present on the
company premise. Symbols: The visual representation of the company including symbols and other
trademarked information. In context of the American software developing company Data
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Art logo is simplistic and multi-colour. This communicates the data about the name of the
company in a memorable and subtle manner. The symbolism used by Data Art is also
affected by COVID-19 pandemic as most communication is done through digital medium
which helps the compan6y symbol stand out from other symbols and content on digital
sites. This is because the symbol of Data art is simplistic and effectively communicates
the name and business of the company to online consumers. Organizational Structure: Here the organizational structure of the company is listed
which influences the culture of the company to a great extent. In context of Data Art, the
organizational structure of the company is hierarchical organizational structure which
creates a restricted company culture. Under hierarchical structure decision making is only
completed by top authority which creates rule based organizational structure. COVID-19
has influenced the organizational structure of the company because remote working
requires more flexible approach for decision making so that onions of employees re taken
into account while creating balanced Woking environment. Control Systems: In this part the ways in which the organization is controlled is
described. This includes the quality and control systems implemented at the company to
ensure that high quality work is completed and threats impacting growth of the company
are eliminated. In case of the American technology firm Data Art, the selected control
systems utilize artificial intelligence and machine learning to ensure quality of various
business processes and activities. This is also affected by COVID-19 as COVID-19 has
increased the usage of artificial intelligence and other types of advanced technology at
the workplace to crates safe environment for all employees. In this way as, digitization of
workplaces increases and remote working continues even after the pandemic the quality
and control systems implemented at Data Art will provide benefit to the company.
 Power structures: The final section of the culture web analysis tool looks at where the
power is centralized in the company. In context of the respective firm power is
centralized within few key senior executives of the firm. The group of senior executives
who have the primary decision making power at Data Art includes the president,
managing director and chairman. The organizational culture Data Art is affected by such
centralized power structure as cultural norms are decided by the respective company.
COVID-19 affects the power structures of the company because dealing with the
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COVID-19 crises requires a more decentralized power structure where every employee
from the bottom of the hierarchy is able to offer their opinions in decision making so that
the company moves forward. It is important that the respective organization changes such
centralized power structure in favour of more democratic power structure so that the
company is able to make a united effort towards fighting COVID-19 and emerging as
profitable company.
Relationship between present culture of and financial and non-financial performance
Financial performance of Data Art
In the year global technology company data art reported a record high annual revenue of
181,000,000 for the year 2020. In addition to this the company also achieved an overall revenue
growth of 15% while maintaining a target 10% margin. The company has also been able to
retain more than 155 significant new clients and relationship which have helped the company
succeed even in the time of the pandemic (DataArt Reports 2020 Results: Record Revenue,
Sustainable Growth, and Expanding Workforce, 2021). Data art faced several challenges because
of the certain arrival of COVID-19 across the globe but despite the challenges the company was
able to secure high profitability and increased number of clients in the year 2020. This success
can be attributed to organizational culture of the company which enabled the company to create
an environment where each employee helps another and every individual collaborates to gain the
best results. Collaboration and continuous expansion is a part of organizational culture at data
art which is identified from the cultural web analysis. This type of organizational culture helped
create an environment which kept employees united and focus towards attaining more clients and
surviving through the COVID-19 pandemic. In addition to this usage of advanced technology
such as artificial intelligence is also embedded in organization culture of data art which helped
the company effectively work even during lockdown periods and survive the COVID-19
pandemic with profitability.
Non-financial performance of Data Art
When it comes to non profit achievements of data art sustainability and equality is the main area
where the company has excelled. Data art has taken many initiatives to support sustainability and
quality in its company. Worldwide statistics show that only 20% of technology jobs are by
women while the number of women who add working at technology jobs at data art amount to
31% of the overall workforce population (At DataArt, we are engineers with open hearts,
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20220). This showcases the commitment of data art towards be quality and diversity. In addition
to this data art also supports environment and climate change initiatives as the manifesto of the
company is supported by social and environmental policy. The company also engages in sharing
its sustainability reports online so that it can be more transparent when it comes to making a
positive impact on the environment. These achievements made by data art in context of non
financial area of sustainability and diversity are linked with the organizational culture of the
firm. The organizational culture of data art revolves around taking a unified step towards or the
new business objectives which has helped the company support non financial areas off diversity
and sustainability for the growth of the company.
Ethical Dilemma at the company
Ethical dilemma is defined as a scenario in which individual has to select an option from two
difficult choices where would the options require compromising moral values and principles.
Businesses face ethical dilemmas during daily operations which need to be stored in order to
create a business strategy which supports goals of the company while also reproving the ethical
nature of the firm (Adeleye and et. al., 2020). Currently the world is impacted by COVID-19
pandemic which has introduced ethical dilemma for businesses. it is important for businesses in
the current corporate world to consider all the options and choices related with an ethical
dilemma in order to make the most suitable decision and support growth of the company while
also lowering any unethical business practices or aspects of the company. In context of the
American technology company data art the enterprise faces ethical dilemma because of COVID-
19 which needs to be resolved with justified actions so that the company move forward to
attaining growth in an ethical manner. The ethical dilemmas which are faced by data art are
provided below:
Data Privacy
Businesses in the technology industry face the dilemma of selecting between the options for
maintaining data privacy of the consumers and employees related to the organization. In the
current age, Businesses can easily utilize advanced technology to gain private data of consumers
and improve their personalization while employee private data also be acquired easily to
understand each employ better (Ferrell and et. al., 2019). In case of the company data art
accessing employee and consumer private data is easy and can also be beneficial for the
companies as the form will be able to personalize products and services for specific consumers to
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improve consumer loyalty. During COVID-19 as most of the focus shifted to remote working
and continues to create a more flexible working environment at data art it is important to
understand that gaining employee private data can also help the company understand the ways in
which remote working employees utilize their time so that actions can be taken to improve their
efficiency. This creates an ethical dilemma for the company because acquiring specific private
data about both consumers and employees is extremely easy (Sroka and Szántó, 2018). Date art
has to face the dilemma of utilising their advanced technology to acquire private data about
consumers and employees so that they are able to attain high profitability, accomplish their
objectives and look out for their investors and communities. This ethical dilemma needs to be
solved by the company in order to ensure that do it again for improving consumer and employee
experience is acquired by falling business ethics it does not violate any ethical or moral
principles.
Compromising on product quality
Another ethical dilemma faced by the respective organization is related to compromising on
product quality in order to attain profitability and survive the crisis of COVID-19. Surviving in
the corporate world requires many tough decisions some of which can also lead to an ethical
dilemma. Compromising on product quality is an ethical because it does not take consumer
interests into consideration and provides the consumers unsafe products which can also be
harmful to them.
Actions to resolve the ethical dilemma at the company with justified ethical view point
 The suggested action which can help data overcome the ethical dilemma of protecting
consumer privacy right also gaining required insights from consumer and employee data to
survive the pandemic is true ensure that consumer consent and employee consent is taken
before acquiring any data from the parties. This will help the company ensure that only
ethical data is used better form for improving experience of employees and consumers and
protecting their privacy interests. It is essential for businesses to protect the privacy of their
consumers and employees because infringing on privacy by collecting personal data can also
lead to legal troubles against the company (Trevino and Nelson, 2021).
 The suggested action which can be taken by the respective organization for dealing with the
article dilemma of lowering quality of products is to cut costs on other divisions such as
research and development while maintaining production quality so that the services gained
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by consumers are able to fulfil their desire in an effective manner. In this way the company
will not only be able to hand profitability issues and cover from the pandemic quickly but
also satisfy consumer demands and desires.
 TASK 2
Individual Reflective essay
This module looks at the are of workplace culture and the ways in which efficiency of the
company is impacted by workplace culture. I have developed various skills while completing this
module which will support my future professional growth. In addition to this the knowledge I
acquired trough this module on topics related to organizational culture and efficiency will
improve my skills to navigate in a professional workplace by understanding the organizational
culture of the company. I will also be able to use the knowledge gained from the module to
understand ways in which organizational culture is affecting my productivity so that I am able to
deliver the best results to the company.
My research skills have improved during the module workplace culture and its impact on
organizational efficiency as participating in the module provided me various opportunities for
researching on organizational culture topics relevant to to current state of the corporate world. I
developed report on COVID-19 ad how it affected organizational performance and culture.
These reports and assignments which I completed during the module improved my research
skills and also build my knowledge about the current issues related to organizational culture and
performance.
The skill and knowledge I developed in context of research skills will help me perform
effectively during my employment as I will be able to understand the organizational culture by
researching on the company and examining variables of the organizational culture. I will be able
to use my research skills to prepare professional reports which are easily understandable and help
attain business objectives. In addition to this the knowledge gained from this module about to
classification of organizational culture and models of organizational culture will help me
determine the organizational behaviour and hierarchy.
I will be able utilize this knowledge to understand the expectations of my seniors so tat I
am able to deliver work and participate in the workplace community to gain quick promotions. It
is important for individuals to understand their lines of reporting and the elements of
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