Report: Impacts of Festivals and Events on Various Stakeholders

This report examines the multifaceted impacts of festivals and events on various stakeholders. It explores the positive effects such as brand awareness for sponsors, skill development and cultural understanding for participants, community connection, and revenue generation for the government. The report also addresses negative impacts, including environmental concerns, pollution and traffic congestion for communities, and potential non-compliance with government regulations. The analysis considers the arguments for and against hosting events, providing a balanced perspective on the benefits and drawbacks. The report concludes by summarizing the key findings and emphasizing the diverse stakeholders involved in festivals and events, including their varied experiences and perspectives. The report also references scholarly articles to support the findings.

Impacts of Festival & Events
Assessment Question

TABLE OF CONTENTS
 Introduction
 Impact of Festival or event on stakeholders
 Arguments against hosting the event.
 Conclusion
 References

Impact of a festival or event on
stakeholders.
 Stakeholder can be described as an individual or group
that has direct interest in planning, participating or
implementation of an event or festival. Stakeholders of
the event can be classified as primary and secondary
stakeholders. Positive impact of event like Highest
Point Festival on the stakeholders are as follows -
Sponsors :
 One of the major benefit of sponsoring an event for
sponsor is that, it will help to improve brand awareness
of the business of sponsor.

CONTINUE
Participants :
 Festival and events helps to develop skills and
promote the understanding of culture in the
participants of an event.
 For Example – Highest Point Festival will help
participants to better cope up with their emotional
pain. This will create a feeling of being accepted by
community people.
Community :
 Festival and events provides an opportunity to people
of community to connect with each other.

CONTINUE
Government :
 Festivals and events also help to generate revenue for the government. For
Example – Large number of tourists will visit UK from different countries
to attain the Highest Point Festival. It will bring foreign currency in the
country.
 Due to these festivals and events, the level of foreign reserves of the country
will improve that will help in overall development of the country. Moreover,
Government may also spent these funds on welfare of the society.

Arguments against hosting the event.
 Other than positive impact of Festival or events on
stakeholders like community, event participants,
government. There are some negative tangible as well
as imagined impacts also. Such as -
Environment -
 The negative impact on the environment due to festival
or events has dramatically increased from few years.
Festival organizers should investigate the reasons and
possible solutions for reducing negative impact of the
festivals and events on environment.
 There are various areas in which festivals have created
negative impact on environment.

CONTINUE
Community -
 Festival and events create pollution and traffic because
many people travel to attain them. Therefore, it creates
various problems for people living in communities.
 For Example – Highest Point Festival will also create
noise pollution for people living near the place where
the event takes place.
 Moreover, hosting an event can create negative impact
on the well-being of society. Further, for hosting an
event or festival, resources are used it may result in
adverse impact on the resources available to the
community.

CONTINUE
Government :
 There are various laws and regulations that are
developed by Government at different levels to ensure
the sustainability of environment. It may be possible
that Sponsors, participants or festival goers may not
comply them.
Participants :
 Unwanted noise also created due to Festivals and
events that may lead to negative impact on
psychological health, high stress, hearing loss, harmful
impact on the health of participants of Festival or
event.

CONCLUSION
 The presentation has described that there are various
stakeholders of the Festival or an event. They help
sponsor to create brand awareness of their business,
events and festival also support in development of
country through inflow of foreign currency.
 It has also explained arguments against hosting such
festival or event like negative impact on society,
participants, environment etc.

REFERENCES
Laing, J., 2018. Festival and event tourism research:
Current and future perspectives. Tourism management
perspectives. 25. pp.165-168.
Van Niekerk, M., 2017. Contemporary issues in events,
festivals and destination management. International
Journal of Contemporary Hospitality Management.
29(3). pp.842-847.
Ðurkin, J. and Wise, N., 2017. Managing community
stakeholders in rural areas: Assessing the organisation
of local sports events in Gorski kotar, Croatia. In
Power, Construction and Meaning in Festivals (pp.
185-200). Routledge.