Sportswear Marketing and Customer Insights

This assignment delves into the world of sportswear marketing by examining customer perceptions and managerial insights. It comprises two sections: a questionnaire targeting customers on their preferred marketing channels, brand choices, and purchasing considerations; and an interview guide for managers focusing on effective marketing strategies, industry growth, and potential improvements for brands like Adidas. The data collected aims to shed light on the factors influencing sportswear purchases and inform strategic marketing decisions.