logo

(PDF) Impact of globalisation on organisation

   

Added on  2021-01-02

25 Pages5565 Words374 Views
RESEARCH PROJECT

Table of ContentsTitle - “Investigation into the positive and negative impact of globalisation on organisation afterBrexit”. A study on Mercure Hotels................................................................................................1INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1) Research proposal which clearly define question and hypothesis with literature review. ..1Background of the Research ..................................................................................................1Research Aim ........................................................................................................................2Research Objectives ..............................................................................................................2Research Questions ...............................................................................................................2Rational and Significance of the Research ............................................................................2Literature Review ............................................................................................................................3Concept of globalisation.........................................................................................................3Positive impact of globalisation after Brexit on Mercure hotels ...........................................3Negative impact of globalisation after Brexit on Mercure hotels..........................................4Different ways through which negative impact of globalisation after Brexit can beovercome by Mercure hotels..................................................................................................4P2) Research methods and approaches to primary and secondary research...............................5Type of Investigation .............................................................................................................5Research Approach.................................................................................................................5Data Collection Tools.............................................................................................................5Data Sampling Tools .............................................................................................................6Time Scale..............................................................................................................................6TASK 2............................................................................................................................................7P3) Conduct primary and secondary research by using proper methods as well as techniques.7Ethical Consideration and access...........................................................................................8P4) Apply appropriate analytical tools, analyse research finding as well as data.......................8Data Analysis..........................................................................................................................8TASK 3..........................................................................................................................................20P5) Communicate research outcomes in an appropriate manner for the intended audience.....20

TASK 4..........................................................................................................................................20P6) Reflection on the effectiveness of research methods and techniques.................................20P7) Determination of the alternative research methodologies for the project...........................20Conclusion ....................................................................................................................................20REFERENCES .............................................................................................................................22.......................................................................................................................................................22

Title - “Investigation into the positive and negative impact of globalisation onorganisation after Brexit”. A study on Mercure Hotels.INTRODUCTIONGlobalisation could be considered as an effective process, which helps business organisationto develop their own influence at international level. It simple words, globalisation is somethingwhere, an organisation started performing operations in global world, instead of doing businessat national level. It is being analysed that, at the time when a company expands its business, itgoes through a range of impacts of globalisation, which could be anything from positive tonegative (Barakat and et. al., 2015). On the other hand, term Brexit, can be defined as theeviction of United Kingdom from European Union which has impacted upon businessorganisations that are performing business at global level. Focusing on the hospitality industry inparticular, the impacts of globalization have had far reaching consequences, which have beenboth positive and negative when United Kingdom got fully evicted from EU on March 29, 2019.Firm which has been chosen in present investigation i.e. Mercure Hotels whose parentalorganisation is Accor Hotels. Basically, Mercure was found in the year of 1967 by GerardPelisson and Paul Dubrule. It’s first hotel was built in 1973 at Saint-Witz, France. In presenttime, Meruce Hotels are looking forward to expand their business in cities of United Kingdomlike Cambridge, Canterbury, Chepstown, Derby and more. Due to Brexit, company has startedlosing its site upon the locations due to rapid changes among political, technological, cultural,legal and economic conditions of United Kingdom.TASK 1P1) Research proposal which clearly define question and hypothesis with literature review. Background of the Research Looking at the critical situation of business world, it can be said that organisations wouldrequire to expand themselves in order to gain competitive advantage in present time (Bazilianand Onyeji, 2012). It is being analysed that, a company who is performing business at domesticlevel would require develop a long term plan, which mostly stays linked with globalisation1

where they are looking forward to expand their operations at global level (Gulmez, 2017). Goingglobal is one of the most essential requirement of an organisation but targeting emergingeconomies is quite a different from going global. Due to Brexit, it brought both challenges andthe opportunities for companies that are looking forward to expand themselves. In presentcontext, Mercure Hotels, Research Aim Main aim of this research project is “To identify the positive and negative impact ofglobalisation after Brexit on organisation”. A study on Mercure hotels. Research Objectives To develop basic understanding about the concept of globalisation. To identify positive impact of globalisation after Brexit on Mercure hotels. To identify negative impact of globalisation after Brexit on Mercure hotels. Recommend different ways through which negative impact of globalisation after Brexitcan be overcome by Mercure hotels.Research Questions What are the concept of globalisation? What are positive impact of globalisation after Brexit on Mercure hotels? What are negative impact of globalisation after Brexit on Mercure hotels? What are the different ways through which negative impact of globalisation after Brexitcan be overcome by Mercure hotels?Rational and Significance of the Research Basically, the main reason behind conducting the investigation on this topic is that, due toBrexit, United Kingdom’s economy has become much more fruitful for the businessorganisations that are looking forward to expand themselves. Considering this, many businessorganisations like Meruce hotels within the hospitality industry from all over the world hasgrabbed this as an opportunity to expand the business. Researcher has picked this topic in orderto gain the knowledge in regards to gain the knowledge linked with the benefits and challengeslinked with globalisation just when Brexit took place (Chen, Chiang and Storey, 2012).2

Literature Review Literature review contains a critical evaluation and the integration of data through a numberof sources and a recognisance of any gaps in the review of literature and develops a knowledgebase for enhancing possibilities for future investigations.Concept of globalisationAs mentioned by Patricia Fox and Stephen Hundley, (2011), globalisation concept can beconsidered as link among individuals, businesses or different range of activities that are beingdone at global level. It mainly consists of different factors like politics, culture or economicintegration that could create uncertainties for business organisations which are looking forwardto expand themselves. It also refers as the ability to moving forward and communicate with otherpeople or organisations at world wide scale in respect to conduct business operations globally. Apotential situational change that has taken place in the last few decades is the economic processor globalisation of an organisation. Business firms are undertaking beyond national boundariesin the pursuit of concern possibility. Globalization of business is recognised as the change in abusiness from a firm related with a single country to one that runs their business operations inmultiple countries.Positive impact of globalisation after Brexit on Mercure hotels According to Crane and Matten, (2016), it can be said that business organisations that arelooking forward to expand themselves at international level like Mercure hotels, may face somepositive impacts just after when Brexit reached to an end, and these could be anything fromexposure to difference cultures, technological advancements, reduction within the seasonalemployment and boosts the economy and variety of International services and some of these aredescribed underneath:Exposure to different cultures: Globalisation along with the economy has impacteddirectly upon travelling prices. With the help of this, it can easily be said that Mercurehotels could easily help travellers within the United Kingdom to experience new cultures.Since Brexit has made UK as an open economy, it will put positive impact upon profitmargins of Meruce Hotels after expansion among different cities like Derby and more. 3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
P4 Apply appropriate analytical tools, analyse research findings and data
|42
|9325
|358

Impact of BREXIT on United Kingdom Labour Market
|9
|2316
|90

Impact of Globalisation on Business Activities
|28
|7398
|107

Research Project Assignment Globalisation - H&M
|39
|9242
|249

Impact of Globalisation on Employee Engagement, Work Culture and HR Policies
|25
|6639
|42

The Role of Globalisation in Driving Business Success: A Study on Boots Ltd
|11
|713
|364