The Impact of Technology on Corporate Communication

The assignment examines the impact of technology on corporate communication, discussing both its benefits and drawbacks. The essay highlights how technology has enhanced communication, marketing, and performance in the corporate world, but also notes the risks associated with hacking and information loss. It concludes that technology is a double-edged sword that requires careful management to achieve success.

Executive Summary 1
To: The management
From:
Subject: Challenges and opportunity by Information Technology to Corporate World
Introduction
As per the demands, I have conducted extensive research using secondary sources in trying to
examine the effects of technology in terms of the positive and negative issues it bears on
corporate business. Therein are examples of the cases at hand and how individuals in the
corporate world utilize the same.
Positive Impacts of Technology
Technology has revamped the way individuals communicate in organizations and brought
increased benefit therein. As opposed to the previous times, the present corporate world utilizes
electronic reporting and submission of reports. In this respect, company officials can submit and
explain their deliberations on a given set of occurrences online through email and video chats
thus saving on time and other resources (Argenti 2006).
Besides, it allows workers to work in their desired locations where the tasks to be done
are transferred via the email and the responses reach workers involved in a project in real time.
Here, individuals can get acquainted to information without having to read of the same on notice
boards as the same can be done through personal mails. Technology has developed a quick
response system where conference can be done online through teleconferencing and all parties
involved given time to air out their issues thus saving on time and resources needed to gather
parties involved (Argenti 2006).
At the same time, it was found that technology has improved the way organizations market their
products and place them strategically towards growth. Organizations currently market their

Executive Summary 2
products online, reaching a multitude of people on the social media and other pop up
advertisements (John 2000). As opposed to the traditional means, the present technologically
enabled advertisement and marketing reaches a lot of people in real time and allows for online
booking and sales of products. Eventually, it bolsters sales of companies.
The present day technology assists firms in comparing information and thus boosts their
performance. Previously, it was difficult to find information and marketing tacts of other
companies as it was done within an organization. However, the current technology assists in
tracking and observing a trend in the market thus increasing competition among firms (John
2000). Eventually, it culminates into stronger policies that assist firms to compete favourably
among themselves.
Challenges of Technology
Present day communication technology puts information of organizations at risk of
hacking and tampering. Cases of information leak and hacking harms the corporate world as
strategies and policies of development can be observed and used by competitors towards their
advantage. Information by senior management can be hacked and spread to unintended persons
thus damaging reputation and information secrecy. As such, this may result in information loss
and damage as organizations remain vulnerable.
At the same time, technology has reduced face to face interactions among workers
essential for team building and information sharing (Bloom, Garicano, Sadun and Van Reenen
2014). Currently, individuals in the corporate world in different locations interact through hats
and emails thus losing contacts. There are some issues that ought to be discussed freely on a face
to face model that cannot occur thus limiting interactions to formal types only. As a result, a key

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component of issues fails to be shared freely among individuals in the corporate world.
Recommendations
The corporate world is presented with technology which makes working easier and
enjoyable. However, concern has to be taken to utilize technology towards prosperity while
limiting its damages in the long run. There is a need to guard information flow and strong use of
passwords and authentication codes to protect information from hacking and loss (Bloom,
Garicano, Sadun and Van Reenen 2014). Moreover, corporate managers need to encourage face
to face interactions from time to time to allow information and skill interaction essential in
growth of corporate world.
Conclusion
Technology remains a great promise for the corporate communication is used effectively
and with concern. Organizations ought to remain vigilant of the negative effects and practice
good use to achieve success through technology. Technology is the change factor in the present
and future operations, an innovation whose time has come.

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References
Argenti, P.A., 2006. How technology has influenced the field of corporate communication.
Journal of Business and Technical Communication, 20(3), pp.357-370.
Bloom, N., Garicano, L., Sadun, R. and Van Reenen, J., 2014. The distinct effects of information
technology and communication technology on firm organization. Management Science,
60(12), pp.2859-2885.
John S., B 2000, 'The Effects of Technology on Retail Sales, Commercial Property Values and
Percentage Rents', The Journal Of Real Estate Portfolio Management, 2, p. 185, JSTOR
Journals, EBSCOhost, viewed 18 March 2018.