Online Marketing in Tourism
Added on 2020-06-05
10 Pages2621 Words29 Views
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MARKETING IN TRAVELAND TOURISM
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Concept of marketing in travel and tourism sector ..............................................................11.2 Impact of marketing on travel and tourism business and destination...................................21.3 Factors affecting consumer motivation and demand............................................................21.4 Principals of market segmentation and its usage .................................................................3TASK 2............................................................................................................................................42.1 Importance of strategic marketing planning.........................................................................42.2 Relevance of marketing research and market information...................................................52.3 Influence of Marketing in Society.........................................................................................5TASK 3............................................................................................................................................5Covered in PPT...........................................................................................................................5TASK 4............................................................................................................................................54.1 Nature and role of promotional mix......................................................................................54.2 Integrated promotional campaign for Thomas Cook............................................................6CONCLUSION................................................................................................................................6REFERENCE...................................................................................................................................7
INTRODUCTIONMarketing is one of the important concept in travel and tourism sector. There aredifferent marketing concepts that are considered by business so that they can enhance theirmarket sector (Qu and Lee, 2011). Thomas Cook is the organisation that is providing theirservices in various destination Like Egypt and Morocco. This company use effective marketingcampaign channel so that they can increase their market share. In the present report, there is anexplanation regarding summer holiday 2018, marketing concept, factors affecting motivation anddemand of users, market segmentation. Furthermore, the importance of marketing planning,influence of marketing on society, promotional mix are also summarised in the context ofThomas Cook.TASK 11.1 Concept of marketing in travel and tourism sectorMarketing is one of the important segment that comprise of 4 basis element that is alsoknown as 4P's (Vanhove, 2011). Following are the important factors of marketing where it isrequired for the company to make focus-Determination, selection and development of product; Valuation of price of such commodity; Discovery of effective distribution channel so that such product can be reach to the placeof customer; Development of effective promotional strategy; Following aspects are required to consider by cited company as-Needs and wants- It is important for Thomas cook to make focus on needs and wants ofpeople so that they can provide their product and services accordingly. It helps to providesatisfaction to people who are accepting the services of company.Satisfaction and quality- It is essential task to make focus on satisfaction level ofcustomers so that organisation can plan their services that can satisfy people. Qualitymeasures are required to consider by Thomas Cook in this regard.Exchange, transaction, relationship- This is important for cited company to providesecure transaction to customers so that they can't face issue in this regard. It is also1
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