Impact of 5G on Advertising Industry

Running head: IMPACT OF 5G ON ADVERTISING INDUSTRY
IMPACT OF 5G ON ADVERTISING INDUSTRY
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1IMPACT OF 5G ON ADVERTISING INDUSTRY
Research
The introduction of the 5G (fifth generation) is one of the most desirable
technological advancement. The subject of the paper is the most advanced form of internet. It
will have huge potential impact on different industry and the topic selected for discussion is
the impact of the subject on the advertising industry. The advertising industry has witnessed
major changes since the inception of the internet and digital world. The digital marketing
such as social media marketing, video marketing and other. With the introduction of the 5G,
the marketing & advertising will earn a huge boost as the speed and the innovative means of
the advertising will increase so will their availability. It will also enable the advertising
industry to reach a much larger audience which will boost their productivity. Hence, it would
be justifiable to state that the 5G will be a great perk for the industry.
Brainstorming
Advertising takes consideration of various factors one of which is the analysis of the
audience’s perception. The 5G will enable the staffs to research on the audience more
effectively & efficiently and also assist them to fulfil the dream of advertising through
holographic approach.
The advertising industry will also get a boost as the customers will be able to
download the video, audio and other big data size advertisings in very little time and very
good quality which will have potential impact on the advertising industry.
Technologies such as VR (Virtual reality), AR (Augmented reality) and others
integrated with 5G will be a major beneficiary for the advertising industry.
Regulation & Ethics
The impact selected is the integrated 5G VR and its impact.

2IMPACT OF 5G ON ADVERTISING INDUSTRY
Law The 5G network will deem need for new infrastructure that demand in stallion of
new towers which if not installed properly will earn constrain from the law.
Architecture: VR and 5G both are new technologies and no adequate infrastructure
for them are in place. The bugs and glitches are also evident in it and hence, the integrated 5G
VR will face architectural constraints.
Market: As stated above 5G and VR are both new technologies and hence they are
come at a very high price which develops economic/ market constraint for the impact they
can cite.
Social/ Ethical Norms: As stated in the law the regulation for installation of towers
are the radiation level is not fixed which can prove to be hazardous for the humans and other
living beings and is ethical constraint for the technology.
Disruption
Before integration of the VR with the 5G for the advertising the actors that were part
of the system where the customer and the advertisers. The events that took place are the
transmission of advertisement from the advertiser to the advertising platform. The advertising
platform than transmits the data advertisement according to the targeted audience which they
visualise using VR sets. The decision points to be made here is to whether see the advertising
or not because of the speed concerns and the download rate.