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Evaluating the Impact of Advertising on Brand Awareness

   

Added on  2019-09-22

10 Pages1997 Words394 Views
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Running head: IMPACT OF ADVERTISEMENTS ON BRAND AWARENESSIMPACT OF ADVERTISEMENTS ONBRAND AWARENESS
Evaluating the Impact of Advertising on Brand Awareness_1

IMPACT OF ADVERTISEMENTS ON BRAND AWARENESS1Table of ContentsIntroduction....................................................................................................................................2Research Aim...............................................................................................................................2Research Objective......................................................................................................................3Research Question........................................................................................................................3Literature Review..........................................................................................................................3Advertising...................................................................................................................................3Brand Equity and Brand Awareness............................................................................................4Advertising and Customer Behavior............................................................................................4Advertising and Brand Awareness/Preference............................................................................4Research Methodology..................................................................................................................5Research Design...........................................................................................................................5Sample Size..................................................................................................................................6Discussion and Analysis................................................................................................................6Anticipated Problem......................................................................................................................6Ethics...............................................................................................................................................6Anticipated Timetable...................................................................................................................7Future Research Recommendations............................................................................................7References.......................................................................................................................................8
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IMPACT OF ADVERTISEMENTS ON BRAND AWARENESS2IntroductionThe main mission of an advertiser is to reach out to the potential customer and impact their levelof buying behavior, attitudes and awareness. They incur a lot of expense to keep the marketsengaged and interested in their products. In order to get success in their working, they mustunderstand the factors that influence the behavior of customers (Bendixen, et al., 2004). Theobjectives of the advertisers is to collect enough information from market data for creatingaccurate buyers profiles to identify the common symbols and group for the communications.Estimation of sales is the initial point for profit planning or budgeting for most of theorganizations. Today, achieving and establishing of a powerful and strong brand is considered asthe priority for all organizations as it follows many advantages (Boone and Kurtz, 2009). Astrong brand name provides opportunities for the company to set themselves in market. It alsohelps in avoiding the organization from any kind of danger through competitive actions. In thispaper we will discuss how advertising impact in development of brand awareness which leads tocompetitive advantage. Research AimThe aim of this study is to help the companies understand and learn the significance ofadvertising. Also, it will help them to structure their brand and adverts to appeal the customersfor improved sales and maintain the competitive advantage. As this study will provide a clearinsight in how the advertisement may impact the brand awareness, many organizations will bemotivated to use the adverts for marketing their goods. When the companies will start taking theadvertorial mode to publicize their products, the Singapore Economy will be enhanced as morerevenue from the tax may get accrued to the government of Singapore (Pand and Gui, 2016).
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