IMPACT OF ASIAN POP CULTURE
our everyday life and culture worldwide. Although Mukbang started as part of Korean pop
culture, it was converted and tailored to suit the individual country's cultural codes by Western
news and YouTubers and became a main type of YouTube content. In this essay, I want to
investigate pop culture by applying the ideas that have been learned in the previous five weeks to
this Mukbang instance.
It is the neologism of Muk,' food' and Bangsong,' broadcasted' (Anonymous 2019).
Mukbang is a Neologism. Why do individuals like Mukbang so much? Three instinctive wishes
are present for mankind: a desire for food, sex and sleep. These wishes can be fulfilled by either
direct or indirect experiences. One immediate experience to satisfy the urge to consume is to eat,
taste and sense your stomach fullness. Indirectly, the visual and aural stimulation of food and
eating activities can be enjoyed.
However, as individual platforms for creating content started to emerge, two-way
bilateral communication between the creator and the public became feasible. In addition
Mukbang was a major communication and community window between these people as one-
person homes became more prevalent. With Mukbang, individuals could not only appreciate the
food they shared and communicate not just the look but also the sound of food, but also the
experience sharing the meal. In Korea, Mukbang has grown strongly and numerous derivative
developments such as Cookbang and ASMR have also grown. But there are no side effects in the
increase in Mukbang.
Although the content provides caterers as well as satisfaction, the trend has also
developed a certain number of social problems: the promotion of uneven food and bad diet are
not only the creators of content but also Mukbang-influenced audiences, leading to issues related
to public health, including obesity. As a consequence, conversations have taken place in Korea to

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Assignment on Impact of Asian Pop Culture

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