Impact of Brand Awareness - PDF

Research Project

Table of Contents
RESEARCH AIM............................................................................................................................1
CHAPTER – 1.................................................................................................................................1
Research project outline..............................................................................................................1
Research question........................................................................................................................1
1.2 Factors to contribute in process of research..........................................................................2
1.4 Research project specification...............................................................................................2
1.5 Procedures for the agreed research specification..................................................................4
CHAPTER – 2.................................................................................................................................5
1.3 Literature review...................................................................................................................5
CHAPTER – 3.................................................................................................................................5
2.1 Research methodologies techniques.....................................................................................5
2.2 Undertake the proposed research..........................................................................................6
CHAPTER – 4.................................................................................................................................7
2.3 Record and collect relevant data...........................................................................................7
3.1 Research evaluation techniques..........................................................................................10
3.2 Interpretation.......................................................................................................................10
CHAPTER – 5 ..............................................................................................................................11
Recommendation and justification............................................................................................11
CONCLUSION .............................................................................................................................12
REFERENCES .............................................................................................................................13

RESEARCH AIM
To investigation the impact of brand awareness on growth and profitability of firm: A
study on Rosewood London, UK
CHAPTER – 1
Research project outline
Present, brand consciousness, as the basic magnitude of brand assets is most all-important
to merchandising happening. Brand can shape customer decision and finally increase sales and
income to enterprise. The market is flooded with offer of different kinds. The consumer advance
or delay purchase is depended on sales promotion activities. This activity is depended in on
increase awareness brand and improve market of customer(Pegoraro and Burch, 2017). The
research report is based on brand awareness. Brand awareness is flow of certain impact on
overall development in market share. In addition, consumers choose a brand they recognize,
before an unfamiliar brand. There is not much investigating astir the consequence of brand
consciousness on trade name choice, which is why this exemption was look into. Brand
awareness is mind of customer to select a product and improve market conditions. On the other
hand, brand awareness has great impact on brand choice. Due to the increase in globalization and
homogenization of consumers preferences in the world global branding has become more
widespread. With this respect, Rosewood London, UK is taken into consideration.
Aim : Aim of this study is “To investigation the impact of brand awareness on growth and
profitability of firm: A study on Rosewood London, UK”
Objective :
 To explore the importance of brand awareness.
 To determine the effectiveness of brand awareness for raising customer level.
 To understand the relationship between brand awareness in raising customer base.
 To recommended way to rise brand awareness at Rosewood, London.
Research question
 What are the importance of brand awareness
 What are the effectiveness of brand management in raising performance of employees
 What is the relationship between brand awareness and customer satisfaction
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1.2 Factors to contribute in process of research
There are some different factors will help in research work and solve any problem. It is
important because it brings awareness in the mind of customers. Awareness focused on internal
state of consumer through awareness of brand consumer. Brand awareness is the most important
aspect of marketing campaigns, at least initially (Lambert-Pandraud, and et.al, 2017). Innovate
prospective bespoken to a commodity or religious ceremony in the word-perfect way floor cover,
because just as it is with coming together group with trade name consciousness first impressment
counting. In this research topic is to be focus on improve overall development of brand and
increase level of customer in market share. Brand awareness will help to improve overall brand
and improvement in society. To get right product for right time, brand awareness will help to
improve market share.
1.4 Research project specification
In this research report, research will make to use positivism research methodology in
work place. Hence, brand name cognizance determines the occurrence or non-accomplishment of
any endeavour, while using modern-day social media is a bang-up manner to accelerator their
trade name consciousness. The competition among business concern for client has never been
greater. In this environment, enterprise needs to stand out and have every possible advantage to
be successful (IWang and Porter, 2017). To be find amended message related to investigation
undertaking. Further, message assembled from managing director will be analysed with the
assist of numeric method and respective themes will be ductile as per outcome. In this problem
solving work is to be prayer primary and secondary research will use to solve difficulty.
Activity 1th
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Mapping
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Recording
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Analysis
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1.5 Procedures for the agreed research specification
CHAPTER – 2
1.3 Literature review
As per the view of Molinillo, S. and et.al, (2017) consciousness dramatist peoples'
perceptual experience and psychological feature bodily function to a stipulation or physical
phenomenon. Awareness does not necessarily imply understanding as it is an abstract concept.
Awareness may be focused on an internal state, such as an instinctive feeling, or on external
events such as sensory perception. According to Romaniuk and Faulkner, (2017) awareness of
everything at same time, intensity varies. Peoples' awareness is reshaping its structure constantly,
and what we call awareness is the sum of the individual's experience. So it is possible to do one
thing while still be aware of many other things.
Brand consciousness is the inescapable of devour to acknowledge or retrieve a brand, and
there is a connection betwixt the trade name and ware social class, but the linkage does not
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someone to be bear down. Brand awareness is help to increase the number of customer is market
place. To improve overall development in future conditions of organization. As per the view of
Lee and Sok, (2017) brand awareness is just put a level, when a consumer have put a brand on
higher rank. In this context, each and every customer is focus on quality of product to improve
level of different factor as per the need of future development of organization. According to
Trapp and Girard, (2017) advertisement will be strong in the store than the consumer will go
towards that product and his decision will be to buy the product which is more advertised.
CHAPTER – 3
2.1 Research methodologies techniques
It is one of the most effective part to improve level of condition in market research to
solve any problem on it. Research methodologies is give proper directions to solve any problem
in work place. On the other hand, research methodologies is inculcated some different factors are
as follows ; Research design : This research report is focus on different type of research is to be used,
which is help to solve systematic work in effective manner. In this context, descriptive
method is to be used to solve any problem in organization. To be focus on each and every
brand and customer intention about particular product. Research philosophies : In this context, research philosophies is help to provide correct
direction of brand in market place. This is help to improve overall development in market
share and future conditions must be improved (Novansa and Ali, 2017). This is help to
overall performance and objective is achieved at right time. This is help to give direct
information related to brand awareness. Research approach ; In research approach different approaches is used to find out better
solution of research work. In this research report inductive investigation used by research
worker. This method is provided correct information about brand awareness and testing
hypothesis in work place. In research approaches is focus on testing hypothesis problem
and increase future conditions. Collection of data : Research work is depended on collection of data and analyses of
data. On the other hand, data is to collected by researcher is make sure reliable and
correct. With the help of different method is help to collect data. There are two most
important method are primary method and secondary method (McConville, M. ed.,
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2017). In this context, primary data are those data, which is collect form first time with
the help of interview, questioner etc. On the other hand, secondary data is collect
information form articles, journals etc. To be collect data form the right source, at right
time. Sampling ; In this context, random sample must be used for researcher. It is one of the
most important part to improve overall research work. In this research report, 20
respondents will be selected (Litosseliti, 2017). They are help them find facts about them
and help to find out facts. They are help to developed for improvement and basis of
quantitative method must be improve in research work.
 Analyses the data : It is one of the most important part in research methodologies. On the
other hand, data is to be consider is made sure and not true. There are two type of
techniques for analyses any kind of data are quantitative and qualitative techniques must
be used in research work. As per the research study investigator is use quantitative
techniques must be used in market.
2.2 Undertake the proposed research
In this investigation study, researcher is going to make effectual inquiry over the total
investigation. Research worker is using electrical phenomenon inquiry program of plan of attack.
For selecting this plan of attack there is a reason down it which includes no proposal is used in
this larboard. In order to keep the likableness and cogency, research worker is making use of
procedure and written document. On the other hand, planning is one of the most important part to
solve any issue in research work or improve overall research performance. Withe the help of
planning is find out that increase market activity and future conditions. Brand awareness is most
important part for every organization (Husted and Crane, 2018). To improve brand awareness is
change the ratio of overall development in market research work.
CHAPTER – 4
2.3 Record and collect relevant data
Theme : 1 Buy only branded products
Do you buy only branded products? Frequency
Yes 5
Never 6
6

quality is importantly 4
Some time 5
Total 20
Theme : 2 Loyal customers for the services
Are you a hard-core consumer for the services you buy? Frequency
Yes 3
Never 7
quality products 10
Total 20
7
Never Only when quality is importantly Rarely
0
1
2
3
4
5
6
7
5
Never Only for quality products
0
2
4
6
8
10
12
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Theme : 3 Price is the fewest essential part for customer
Are you monetary value sensitive? Frequency
Yes 9
No 8
Not sure 3
Total 20
Theme : 4 Like the services of Rosewood London
Do you like the services of Rosewood London ? Frequency
Yes 12
No 6
Not sure 2
Total 20
8
No Not sure
0
1
2
3
4
5
6
7
8
9
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Theme : 5 Brand affect the purchase decision making
Do you think trade name affects the acquisition determination making? Frequency
Yes 13
No 5
Not sure 2
Total 20
3.1 Research evaluation techniques
This is one of the most important part to help research evaluation techniques is help to
solve any problem in organisation. With the help of different techniques to solve any problem
and increase performance level of organisation. This is help to increase brand awareness about
product and other hotel services to customer and increase market level. Furthermore, with the
assistance of circumstantial sources, antithetic proficiency and program can be examined.
9
No Not sure
0
1
2
3
4
5
6
7
12
No Not sure
0
1
2
3
4
5
6
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Moreover, with the aid of specific beginning and program of action can be discovered which will
enable to better public display level and heighten sales. New techniques is help to solve any
research work and improve overall development of hotel sector. Some changes is made as per the
need of customer in market level.
3.2 Interpretation
Theme : 1 Buy only branded services
Interpretation : From the above chart out of 20 respondents, 5 are agreed with this statement in
research work. In addition, 6 respondents are not agreed with this statement. On the other hand, 4
respondent is focus on quality of service is to be provided and 5 are to be focus on some time. In
addition, most of the people is focus on quality of services is most important part to solve any
problem in work place. To enhance level of opportunities and development of market share.
Some changes are increase future conditions of hotel sector and improve brand awareness.
Theme : 2 Loyal customers for the services
Interpretation : From the above chart out of 20 respondents, are to be focus on 3
respondents are agreed with this statement and 7 respondents are not agreed with this statement.
On the other hand, 10 respondents are to be focus on quality of product and improve overall
development of working sector. Hotel sector is to be provide quality of services is increase
number of customer and change conditions of market. They overall 20 respondents are thought
in different way and hotel sector are change as per the need of customer and improve brand
awareness and profitability increase in market sector.
Theme : 3 Price is the fewest essential part for customer
Interpretation : From the above chart is focus on 30 respondents, 9 respondents are
agreed with this statement that price is one of the most important part to solve any problem. Price
is only factor that is give direct impact on customer and overall profitability must be increase. So
price is to be set as per need of customer in market share. On the other hand, 8 respondents are
not agreed with this statement, that some people is not faced price and improve level of customer
satisfaction. In addition, 3 respondents are not sure about that in hotel sector. In this way, price is
one of the most important part to improve overall development and increase future conditions
must be change for long time. If price is change, they direct impact on customer and reduce
brand value.
Theme : 4 Like the services of Rosewood London
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Interpretation : From the above chart, out of 30 respondents 12 respondents are agreed
with this statement and improve market value. On the other hand, 6 customers are not agreed
with this statement and 2 respondents are not aware about such conditions. Some changes are
improved overall development in market. Some change is made for improve overall developer in
market. At the end customer is to be focus the best quality of services is to be provided and
increase market conditions.
Theme : 5 Brand affect the purchase decision making
Interpretation : From the above chart out of 20 respondents, 13 are agreed with this
statement to find out the brand is affect to hire the quality of services in market. In this context,
other brands are give direct impact to take new decision and improve some changes in overall
market. On the other hand, 5 respondents are not agreed with this statement that brand may be
impact on it. In addition, 2 respondents are not sure about all such conditions in work place.
There are some changes is made for long term improvement and overall development in work
place. As per the above chart, brand awareness is most important to solve any problem and
customer are increase brand image and improvement in market share.
CHAPTER – 5
Recommendation and justification
There is a direct human relationship between brand consciousness and establishment net
income and gross revenue, hence, the social control of Rosewood London has to make and hold
the quality of ware. Brand is the cerebral connexion with custom-made (Trapp, Pinar and Girard,
2017). On the other hand, material possession break then institution will not able to come up in
the social class place. In this linguistic context, the governing body of organisation should be
cognizant of choice of merchandise.
In building the brand, quality, aligning, repositioning, act and long term perceptual
education plays vital role in structure the brand. There are five ways by which establishment can
make effectual brand direction which are institution should create societal media side view, the
production should be extraordinary, build relation with crucial sources and communicating
should be decent through. To be focus on each and every brand to improve current market
conditions as well as future improvement in overall development in work place. Price is one of
the most important factor to increase overall development as per the need of future conditions of
market share and customer is change there mind perception and improve market.
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CONCLUSION
Above report is concluded that focus on different type of research is to be used, which is
help to solve systematic work in effective manner. In this context, descriptive method is to be
used to solve any problem in organization. From the above report is focus on environment,
enterprise needs to stand out and have every possible advantage to be successful. To be find
better information related to research project. As per the above report is focus on Brand
awareness is most important part for every organization. To improve brand awareness is change
the ratio of overall development in market research work.
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