Impact of Brand Awareness - PDF

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Added on 2021-01-01

Impact of Brand Awareness - PDF

Added on 2021-01-01

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Research Project

Table of ContentsRESEARCH AIM............................................................................................................................1CHAPTER – 1.................................................................................................................................1Research project outline..............................................................................................................1Research question........................................................................................................................11.2 Factors to contribute in process of research..........................................................................21.4 Research project specification...............................................................................................21.5 Procedures for the agreed research specification..................................................................4CHAPTER – 2.................................................................................................................................51.3 Literature review...................................................................................................................5CHAPTER – 3.................................................................................................................................52.1 Research methodologies techniques.....................................................................................52.2 Undertake the proposed research..........................................................................................6CHAPTER – 4.................................................................................................................................72.3 Record and collect relevant data...........................................................................................73.1 Research evaluation techniques..........................................................................................103.2 Interpretation.......................................................................................................................10CHAPTER – 5 ..............................................................................................................................11Recommendation and justification............................................................................................11CONCLUSION .............................................................................................................................12REFERENCES .............................................................................................................................13

RESEARCH AIMTo investigation the impact of brand awareness on growth and profitability of firm: Astudy on Rosewood London, UKCHAPTER – 1Research project outlinePresent, brand consciousness, as the basic magnitude of brand assets is most all-importantto merchandising happening. Brand can shape customer decision and finally increase sales andincome to enterprise. The market is flooded with offer of different kinds. The consumer advanceor delay purchase is depended on sales promotion activities. This activity is depended in onincrease awareness brand and improve market of customer(Pegoraro and Burch, 2017). Theresearch report is based on brand awareness. Brand awareness is flow of certain impact onoverall development in market share. In addition, consumers choose a brand they recognize,before an unfamiliar brand. There is not much investigating astir the consequence of brandconsciousness on trade name choice, which is why this exemption was look into. Brandawareness is mind of customer to select a product and improve market conditions. On the otherhand, brand awareness has great impact on brand choice. Due to the increase in globalization andhomogenization of consumers preferences in the world global branding has become morewidespread. With this respect, Rosewood London, UK is taken into consideration. Aim : Aim of this study is “To investigation the impact of brand awareness on growth andprofitability of firm: A study on Rosewood London, UK” Objective :To explore the importance of brand awareness.To determine the effectiveness of brand awareness for raising customer level.To understand the relationship between brand awareness in raising customer base.To recommended way to rise brand awareness at Rosewood, London. Research questionWhat are the importance of brand awareness What are the effectiveness of brand management in raising performance of employees What is the relationship between brand awareness and customer satisfaction1

1.2 Factors to contribute in process of researchThere are some different factors will help in research work and solve any problem. It isimportant because it brings awareness in the mind of customers. Awareness focused on internalstate of consumer through awareness of brand consumer. Brand awareness is the most importantaspect of marketing campaigns, at least initially (Lambert-Pandraud, and et.al, 2017). Innovateprospective bespoken to a commodity or religious ceremony in the word-perfect way floor cover,because just as it is with coming together group with trade name consciousness first impressmentcounting. In this research topic is to be focus on improve overall development of brand andincrease level of customer in market share. Brand awareness will help to improve overall brandand improvement in society. To get right product for right time, brand awareness will help toimprove market share. 1.4 Research project specificationIn this research report, research will make to use positivism research methodology inwork place. Hence, brand name cognizance determines the occurrence or non-accomplishment ofany endeavour, while using modern-day social media is a bang-up manner to accelerator theirtrade name consciousness. The competition among business concern for client has never beengreater. In this environment, enterprise needs to stand out and have every possible advantage tobe successful (IWang and Porter, 2017). To be find amended message related to investigationundertaking. Further, message assembled from managing director will be analysed with theassist of numeric method and respective themes will be ductile as per outcome. In this problemsolving work is to be prayer primary and secondary research will use to solve difficulty. Activity1thWeek2ndWeek3rdWeek4thWeek5thWeek6thWeek7thWeek8thWeek9thWeek10thWeekTodetermineresearchTopicLiteratureReviewMapping2

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Impact of Brand Awareness - PDF