Impact of Brand Value on Sales - Doc

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Added on 2020-10-05

Impact of Brand Value on Sales - Doc

Added on 2020-10-05

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Impact of brand value on sales. Casestudy, of top 5 automotive industries andtheir sales in last 5

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Literature Review.............................................................................................................................2HYPOTHESIS............................................................................................................................5Findings from secondary data analysis............................................................................................5Raw data......................................................................................................................................5DISCUSSION................................................................................................................................10CONCLUSION INCLUDING RECOMMENDATIONS AND LIMITATION...........................11REFERENCES..............................................................................................................................13

INTRODUCTIONBrand has been appeared with corporate strategy in this present scenario. The business organizations of every sector have fullyembraced with for forming strategy to determine via corporate brands. It is associated as marketing strategy which is driven andmanaged through organization or management and marketing head as well. Sales are replicated as backbone of generating profitabilityor margin of any business entity. The present will discuss about assessing impact on brand value on sales with its four objectiveswhich are specified in this. It has considered various journals for critically analysing its objectives related to brand value. It will reflectits desired outcome with application of different statistical methods which are explained briefly in this report. For reaching itsoutcome, this report will be formed on basis of automotive industry with 5 major companies such as Toyota motor Corporation, BMWGroups, Honda motors, Daimler and Volkswagen. In the similar aspect, for assisting impact of brand value on sales, it will considerunit of sales and brand value of year 2013 to 2017 of every company.Aim and ObjectivesAim: To identify the impacts of brand value on revenue generation in automotive industriesObjectives:To analyse influences of brand value in organisational growth.To ascertain effectiveness of capital market in creating business wealth.To develop techniques for improving sales volume of an industry.To suggest effective solution for rising market value in capital environment.Research questionHow brand value gives influences on growth of business entity?Why capital market is effective for generating business wealth?What are techniques for improving volume of sale with context of automotive industry?What are recommendations for giving effective solution for increasing market value associated to capital environment?

Literature ReviewTheme 1To analyse influences of brand value in organisational growthAccording to Holcomb & Cox, (2017), brand value helps in raising valuation of company for giving direction and motivationto its employees and to acquire new customer in easy aspect. It delivers various benefits to business entity if brand value is managed inefficient method. The revenue and market share has been increased and price sensitivity has been decreased. Generally, brand isrepresented through perception of people with customer service of organization, reputation, logo and advertising. Especially withcontext of automotive industry, recognition is improved through appropriate branding. In the similar aspect, if brands are positioned inwell and strong aspect then organizational growth has been extended by providing independence of specific category of product. Theability for expansion of innovative product is increased with new categories along with alteration in service and product mix. It raisesflexibility for future growth along with capability for new market and product mix for stability of market place demands. If brand isnot strong, then life span of organization will be associated with product's life span which are manufactured in automotive industry.According to Bennett & et.al., (2017), there is huge requirement of extensive monitoring and to pose huge cost and certainrisk. If specific cost is arisen in branding and to be effective, more of potential customers are exposed in it as it is costing money. It isan expensive method whereas word of mouth and internet gives growth to organization in huge aspect. Brand value is effective forautomotive industry as in commercial environment is expensive and cost to consumer has been passed with context of high prices.Generally, it is suffered through implication of social industry.Theme 2To ascertain effectiveness of capital market in creating business wealthAccording to Vîiu, (2017), the monetary and real estate sector had been connected to economy with perspective of capitalmarket. The proportion of savings of long term perspective had been raised and channelled with investment of long term. This markethelps in enabling corporations for raising fund or capital to financing its investment in real assets. As per views of Gupta & Gupta,2

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