Impact of Branding on Organizational Growth

Impact of branding in case of driving organizational growth
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Table of contents
1.0 Introduction................................................................................................................................2
2.0 Problem statement.....................................................................................................................3
3.0 Aim and objectives....................................................................................................................3
4.0 Justification of the potential output of the research...................................................................4
5.0 Conceptual framework and hypothesis development................................................................5
5.1 Concept of branding..............................................................................................................5
5.2 Significance of branding........................................................................................................6
5.3 Factors influence the branding process..................................................................................6
5.4 Challenges faced by the companies while implementing the branding strategies.................8
5.5 Hypothesis development........................................................................................................9
6.0 Methodology............................................................................................................................10
6.1 Research approach and data sources....................................................................................10
6.2 Proposed data collection and analysis technique.................................................................10
6.3 Organization of the study.....................................................................................................11
6.4 Budget, project activities and Gantt chart............................................................................11

1.0 Introduction
In order to create the memorable impression on customers’ mind, the branding play a significant
role (Fulgoni, 2015). In other words it can also be said that branding plays an effective role in
case of developing a competitive image on the market. In the current business scenario, Branding
is being considered as the important strategic initiative adopted by the companies in case of
developing strong ciust0omer base as well as gaining the high profit in the market. Due to
changing socio economic standard, consumption trends as well as expectations of the customers
from the companies have been rapidly changing (Tanwar & Prasad, 2016). In this situation
branding has become the debatable topic in the organizational development process.
In order to generate the high revenue in the market branding please and essential role (Sharma,
Davcik & Pillai, 2016). In order to avoid the uncertainty as well as confused regarding the
organizational development branding can be considered as a strategic initiative adopted by the
companies for ensuring its consistency in the market. A well-known brand can also be
considered as list risky for purchasing any kind of product from that particular band which in
some extend influence the loyalty of the customers. Not only the physical asset but also branding
plays an important role for increasing the eternal value of the company on customers mind.
Based on different equity the market value of the company gets increased. By continuing this it
can also be seen that based on the brand position in the market the temporary crisis can be
handled and it also helps to restoring the confidence of the customers for a particular product
(Sharma, Davcik & Pillai, 2016). The purpose of this research is to shed light on the importance
of branding in the emerging business scenario and highlight its consequences in case of driving
the positive impact on the business environment.

2.0 Problem statement
Due to increasing competitiveness in the market branding has become one of the important
strategic initiatives in the trade industry (Parveen, Jaafar & Ainin, 2016). In case of preventing
new entrants in the market trending is being considered as the effective strategy to that can help
to the strong market position as well as it can help to create strong rate on the competitors mind.
Analyzing the current business environment it has been identified that organizational growth is
highly depends on the branding initiatives adopted by the company. Not only the product or
service but also the process for introducing or presenting it in the market has become important
for ensuring the higher rate of profitability. It is also true that in order to drive that purchasing
behavior the customers trending influencers the customer loyalty towards the particular service
or product.
It has been identified by due to lack of understanding regarding the importance of branding
initiatives most of the cases the organization take the wrong decision and which brings the
negative branding impact on the organizational performance (Hirvonen, Laukkanen & Salo,
2016). It is true that branding can bring the huge improvement in organizational operations but
also it cannot be denied that due to negative branding initiatives the drastic impact on the growth
process cannot be avoided. The purpose of this research is to highlight the interconnection
between branding and organizational development process and highlighting this variables the
future growth of the great industry can be ensured.
3.0 Aim and objectives
The aim of the research is to highlight the importance of branding in terms of ensuring the higher
value of an organization. The research will highlight different factors that drives the branding
processes and identify its impact on the performance management process in an organization.