Impact of Changes on Strategies and Operations
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Added on 2020-09-03
Impact of Changes on Strategies and Operations
Added on 2020-09-03
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UNDERSTANDING ANDLEADING CHANGE
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Impact of changes on strategies and operations by comparison of two companies.........1P2. Analysis on impact of internal and external drivers on behaviours of organisations......3P3. Analysis of measures to reduce the impact of changes on company's behaviour............5TASK 2............................................................................................................................................7P4. Barriers for change and its influence on leadership decision-making.............................7TASK 3............................................................................................................................................8P5. Approaches of leadership to deal with the changes.........................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
INTRODUCTIONIn today's fast paced world, changes are unavoidable in every field. Talking aboutbusiness world, which has become much competitive and volatile, it is very much necessary forsustainability and growth of organisations. Innovative technologies, de-regulative marketplace,competitive advancements and dynamical demographic of the workforce make it compulsory tochange leader of an organisation to move ahead (Stanleigh, 2013). This present report hasintroduced the concept of changing a leader in an organisation in order to meet all challenges ofmarket. It has also been highlighted in this report that how leadership skills and styles of a leaderhelp an organisation to initiate and implement these changes successfully. This argument wouldbe supported by taking two companies i.e. Starbucks and Costa Coffee in consideration andexplaining about the way they respond to change and what strategies help them to deal with thesame as well as their contribution in change management. TASK 1 P1. Impact of changes on strategies and operations by comparison of two companiesChanges are necessary in every part of a life or businesses of the organisations in order toachieve their goals and objectives. It affects customs, capabilities, cultures and routine work ofall employees and employers who are working over there (Impact of changes on strategies andoperations, 2018). Thus, change management is used as a structured and systematic method fortransforming an organisation from its current state to desired ones. For an organisation, the fieldswhere changes are necessary are:1.Mission or statement2.Existing technologies and techniques3.Strategies 4.Leadership and management skills5.Operations, etc.Starbucks and Costa Coffee belong to same industry; both are dealing in coffee products.Starbucks Coffee is one of the world's best retailer company of UK. It offers fresh-roasted coffeebeans to customers. Similarly, Costa Coffee is also a famous company of the UK with a widerange of products in retail outlets (Brown, 2012). It offers hot chocolate, iced coffees, teas and1
infusions, etc. to gain competitive advantages over Starbucks. These companies are also requiredto change in their businesses due to:Response according to changesResponse on the demand of consumersPerformance of workforce should be improved as well as change skills and knowledge ofmanagers or leaders required for thatBuild an effective organisational cultureDevelopment of workforceTo gain revenue and market shareThus, it is necessary to avail changes in all organisations. Further, it is describing belowhow above companies can initiate these changes in workforce, operations and strategies of them:Strategy: Both companies are required to develop strategies for implementing thechanges successfully in their businesses. They have to form some developing programs forimproving the knowledge of employees in order to make them able to initiate the changes(Clarke and Persaud, 2011).Impact of change on its operation and strategies: Whenever organisations are going tomodify their strategies then it affects mostly the working condition of employees, operations andproduction of a company. To initiate and implement the changes successfully over there, a firmneeds to change leadership and management skills (Nkomo and Kriek, 2011). For discussing onfurther impact of changes in a company like Starbucks, let it be compared with Costa Coffee asdescribed in the table given below:Comparison of Starbucks and Costa coffee in response to changesBasisStarbucksCosta CoffeeObjectivesIts main objective is to inspireand raise spirit of customersthrough “one person having asip of the best coffee”. It main objective is tocustomize products accordingto preferences or requirementof customers. PricingIt has offered higher price ofproducts at marketplace.Its price level is not so highthan Starbucks. PlaceStarbucks mostly target marketareas that are located near theIts location is based oncrowded area which covers2
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